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OneQube Audience Development Software and Services Platform.

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OneQube Audience Development Software and Services Platform.

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Intelligent audience automation and audience development services to build a powerful social audience, increase brand reach, engagement, traffic, and transactions. Harness the power of a passionate audience for your content, product, and brand.

Intelligent audience automation and audience development services to build a powerful social audience, increase brand reach, engagement, traffic, and transactions. Harness the power of a passionate audience for your content, product, and brand.

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OneQube Audience Development Software and Services Platform.

  1. 1. Intelligent Audience Development Enabling Brands to Develop & Monetize Social Audiences
  2. 2. AUDIENCES COMMERCE CONTENT COMMUNITY WE BUILD POWERFUL
  3. 3. PRIVATE AND CONFIDENTIAL THE PROBLEM Digital Marketing & Social Commerce is Broken Companies unable to efficiently scale and directly profit from massive social media audiences Social Media platforms function as broadcasting platforms but NOT monetization platforms Broadcasting vs Narrow- Casting: Social media platform advertising mimics ineffective broadcasting Multi-Platform / Multi- Identity: Target audiences are in constant flux with activity across multiple siloed social platforms as varying identities TARGETING Lack of Affiliate Networks: Inability to compensate and motivate distribution partners i.e..affiliates, bloggers, influencers and other publishers. Native vs Paid: Social media platforms offer scale thru programmatic advertising not thru direct community access.   DISTRIBUTION Poor User Experience: Social posts re-routing to clunky, traditional eCommerce storefronts and paths do not work (~0.1% conversion) Advertising Saturation: Random ‘ads’ being imposed on premium content is ineffective. CONVERSIONS $$ Low Sales Conversion Less than 0.1% Getting meaningful eCommerce Revenue through Social Media is Difficult
  4. 4. PRIVATE AND CONFIDENTIAL Traffic Consideration ai Contextual Mining Blockchain Distribution Commerce Awareness • Conversations • Content Shared • Trends • Media • Tags • Dem • Geo Real-time Database • capturing • tracking Artificial Intelligence • analytics • segmentation SOLUTION Intelligent Audience Development & Social Commerce Automation TRANSACTIONS CUSTOM AUDIENCE Payments • consumer • revshare Media & Marketing • organic • paid • affiliate Real-time | Relevant | Intelligent Automated Audience Development AI mines for contextual relevance in real- time for hyper-targeted audiences. Databases and tracks them. Blockchain Distribution Attribution of audiences to distributor dramatically increase reach and effectiveness. Social Commerce In-stream media and e- commerce transaction functionality removes friction and drives high conversions. 1 1 2 2 3 3 SOCIAL DATABASEAUDIENCE APPS
  5. 5. PRIVATE AND CONFIDENTIAL Next Step in eCommerce is Social Social Distribution Reaches Massive Audience OneQube’s software enables brands, media and product companies to develop custom audiences, sell products, generate leads and distribute content across social media channels • Our unique AI powered database builds custom audiences for distribution via the blockchain to millions of targeted consumers • Our Native Social Commerce application offers 10 to 20 times more customer sales- through than traditional direct digital marketing. ONEQUBE DEVELOPS Audiences For Conversion Blockchain enabled social audience development and commerce platform Billions of blockchain Indexed Consumers Social Media BLOCKCHAIN SOCIAL COMMERCE AI Audience Development ecommerce leads views calls Native Social Commerce Apps CONVERSION IMPROVEMENTS Ads OX5X5X
  6. 6. PRIVATE AND CONFIDENTIAL PLATFORM Audience Development Tech & Services Stack We offer a vertical & horizontally integrated software and services stack for every aspect of your audience development and marketing lifecycle. Artificial Intelligence Audience Database SocialQube social listening ContentQube content curation SoftwareStack MCast social commerce AudienceIQ audience analytics DataQube data append AudienceServices Audience development Community Management Brand Audit | Strategy | Competitive Analysis | Content Creation | Campaign Calendar Re-targeting Audience Graph NativeDisplay Amplification Engagement Amplification lead-genecommerce AUDIT > STRATEGY > BRAND REACH > TRAFFIC > TRANSACTIONS ORGANIC PAID Look Alike Audiences
  7. 7. PRIVATE AND CONFIDENTIAL Audience Development & MonetizationOUR SOFTWARE Audience Development, Segmentation & Targeting Modules Powered by OneQube AI Database Build Look-Alike Audiences Organic Audience Development Data Append Data Mining Paid Social Marketing Social Influencers as Distribution Channel Content Modules Commerce ModulesDigital Asset Management E-commerce & Fulfillment Product Templates: Campaign focused Blockchain Delivery Network Cloud Media Processing Syndicated Product Catalog Order Capture with Real-time Inventory Configurable via OneQube Dashboard Brand Identity Product Info Use Functions Games Opt-In Features Follow / Subscribe Social Networks, and Messaging Apps
  8. 8. PRIVATE AND CONFIDENTIAL ORGANIC DATA CUSTOMER ASSETS PAID SOCIAL PAID 3-4% conversion ~10% of sales ~30% of sales, leads views ~60% of sales, leads, views + + Audience actions are driven based on campaign objectives in each channel based on audience generated data vs all being treated the same. Reach and engagement across Community Management [Brand Reach Awareness] [Traffic] [Transactions | Leads | Views] 1% conversion Social Databases Geo Gender KeywordsCategories InfluencersCompetitors Link Tracking 5% conversion Customer Files Email Database Audience Data Append Amplification Customer Retargeting (web site traffic) Look Alike Audience based on consumer files. CampaignsTailor Audience: Your lists (email files, consumer list, etc) • Web Audiences: Pixel integration for Re-targeting • Flexible Audiences: Competitors, behavioral and social follower. cast Affiliates Digital Personas Groups & Forums SOCIAL AUDIENCE leads, views OUR Social Commerce & Media Distribution Model
  9. 9. PRIVATE AND CONFIDENTIAL PRODUCT Targeted Real-time Audience Database Contextual Search Real-time Conversation and Content Shared MININGDEVELOPMENT himanshkohli3 kohlihimansh kohlihimansh@gmail.com 917-432-1196 @himanshkohli OneQube databases, tracks and extracts detailed actionable customer data Data Extract & Append Targeting Segmentation
  10. 10. PRIVATE AND CONFIDENTIAL PRODUCT Social Commerce & Media Storefronts Use Case Summary Customer: Grain Theory Toy Manufacturer • Direct Sale of Kendama Wooden Toys • $20k sold thru Social Media posts in 10 minutes • 85% audience engagement • 6.4% sale-thru rate • Social Audience Reach approx. 50k ~ 5x of Grain Theory alone • ROI ~ expect 40% increase in yearly sales via OneQube Mcast • Blockchain distribution via organic, paid, affiliates Video content 2 1-Click purchase 3 Publish content 1 Native social commerce app enables targeted customers to interact (purchase, view, register) in their social stream.
  11. 11. PRIVATE AND CONFIDENTIAL Social Data In-Stream Revenue Typical Activities Awareness Consideration Conversion Branding Traffic generation Social Commerce Lead generation eCommerce Social Media Marketing Funnel Customer Experience Products and Services - Custom environments for promoting products/ brands - Design of social/viral content - Paid social audience targeting - Organic community management & affiliates - Organic social amplification - Targeted social customer promotions - Customer targeted content - Unique buying propositions by conversation, hashtags, content history, demo/geo/ etc. - Specialized MCast designs / widgets - Sponsorship arrangements - Direct Mcast product sales Real-time,data-drivensocialtargeting Customer Data Analytics - Identification of self identified consumers and brand loyalists - Optimization for higher conversion / ROI Social Data Analytics AUDIENCE DEVELOPMENT Value Chain Multiple revenue opportunities throughout the Social Media Marketing Funnel Advertising/Sponsors Engagement Content creation
  12. 12. PRIVATE AND CONFIDENTIAL Engagement Consideration Conversion Awareness Retention Strategy Content/Campaign Synchronized Calendar Audience Architects Distribution Audience Software a1 a3 a2 30% Increase in Token Circulation 70% Increase in Reach paidorganic Community Managers Audit AUDIENCE SERVICES Integrated Marketing We offer a vertical & horizontally integrated software and services for every aspect of your audience development.
  13. 13. PRIVATE AND CONFIDENTIAL OUR CLIENTS Media BlockchainEcommerce Non-Profit Sports Tech “OneQube is awesome. Our engagement is off the charts, and the CanYa Coin ICO is now Australia's 2nd most successful ICO ever” JP Thor CanYa.io CEO Co-Founder “OneQube allows us to build C-Suite social audiences and engage executives. Its an essential tool for building our powerful business network, and the single most important tool in our marketing mix”. Jeffrey Hayzlett CEO C-suite Network
  14. 14. PRIVATE AND CONFIDENTIAL Eder Holguin CEO Co-Founder Peter Bordes President/Exec Chairman Co-Founder Tammo Mueller CTO Co-Founder Marcela Shine COO/Product Development Co-Founder LEADERSHIP TEAM Life time entrepreneur in media, marketing and finance. Prior to founding oneQube Mr Bordes was co-founder and CEO of MediaTrust, the leading performance marketing exchange. During his tenure as CEO the company grew from $1m to $70m and was the 9th fastest growing company in the US in 2009. Mr Bordes is ranked in the top 100 influential angel investors on social. He is a co-founder in TruVest a real-estate investment and technology company, Trajectory Capital, and sits on advisory boards and Board of Directors of companies such as Beasley Media (NASDAG: BBGI), Ocearch, job.com, Revtrax and Fraud.net. Award-winning serial entrepreneur, digital marketing and audience development expert with more than 18 years of industry expertise helping companies scale revenue. The last company he founded, THEM Digital, an AI-driven content discovery and curation platform was acquired by oneQube. Prior to oneQube he was CEO of Ideal Media, a content discovery platform which was acquired by Finam Holdings, and founded and exited OnDemand Research, which was later acquired by Zeta Interactive, Mr Holguin has served as Chief Revenue Officer at Sqor, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing, and Integrate, a multi-channel marketing platform. Marcela is a builder of products, people and companies. A proven leader with deep analytical skills and a passion for problem-solving; she helps companies become scalable to yield greater efficiency and profitability. She has held CEO, COO, and Product Strategy positions in venture-backed software as a service startups. Marcela is a partner in Avanzar Ventures, which makes seed investments in online marketing technology. She also serves on the advisory board of multiple non-profits including The Tutu Project (for Carey Foundation) and First Step Big Step. Tammo Mueller is a successful serial-entrepreneur, machine- learning and blockchain expert with more than 15 years of industry experience helping clients across verticals in maximizing productivity and revenue by leveraging technology to optimize business processes. The last company he founded, THEM Digital, an AI-driven content discovery and curation platform was acquired by oneQube. Early in his career Tammo worked alongside researchers from Siemens, Harvard Medical School, MIT and NCI in Princeton to design systems to manage and analyze genetic datasets to discover biological pathways.
  15. 15. AUDIENCE DEVELOPMENT REDEFINED Intelligent audience automation to develop relevant audiences. (646) 504-5321

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