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Marketing Automation is simple, if you believe the sales pitch from some of the software vendors. So why do most automation projects fail to deliver promised ROI benefits? Perhaps it's not all as straightforward as first thought, and there is much work to be done beyond the user training courses.
This webinar was delivered on 11 November 2013 via Brighttalk - you can listen to the full webcast on https://www.brighttalk.com/webcast/43/90421