Mobile health 2012 rajiv kumar md
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Rajiv Kumar ShapeUp Mobile Health 2012 at Stanford Future of Baby Steps in Health Innovation
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Mobile health 2012 rajiv kumar md
- 1. 4 Ways to Supercharge Baby Steps Rajiv Kumar, M.D. Founder & CEO Copyright Ā© 2012 ShapeUp, Inc. Confidential & Proprietary.
- 2. How can we increase motivation + ability? Copyright Ā© 2012 ShapeUp, Inc. 2
- 3. Weāve figured out a few effective ways Copyright Ā© 2012 ShapeUp, Inc. 3
- 4. Copyright Ā© 2012 ShapeUp, Inc. Confidential & Proprietary.
- 5. #1 Use Trusted Networks Copyright Ā© 2012 ShapeUp, Inc. 5
- 6. Copyright Ā© 2012 ShapeUp, Inc. 6
- 7. Behaviors spread among friends 0 ā¢ Being on a team with higher social influence increased weight loss by -1 32% % weight loss -2 ā¢ Each unit of increase in social influence (scale of -3 1-5) increased likelihood of a clinically significant -4 "Optimal" team weight loss by 20% environment "Poor" team -5 environment Copyright Ā© 2012 ShapeUp, Inc. 7
- 8. How do you do this? ā¢ Roll out interventions in existing trusted networks (schools, workplaces, places of worship, community organizations) ā¢ If D2C, focus on connecting users to people they know ā¢ Email invitations, Facebook Connect, etc. ā¢ Increase social influence through team-building activities ā¢ Sharing goals & results, group messaging, high-fives Copyright Ā© 2012 ShapeUp, Inc. 8
- 9. #2 Leverage Key Influencers Copyright Ā© 2012 ShapeUp, Inc. 9
- 10. Understanding social network maps ā¢ Connections ā¢ Degrees ā¢ Centrality ā¢ Influence Copyright Ā© 2012 ShapeUp, Inc. 10
- 11. Who are the key influencers in a network? Copyright Ā© 2012 ShapeUp, Inc. 11
- 12. What does the network really look like? Senior Vice President Hussan Mares Milavec Exploration Hopper Drilling Production Avery McWatters Milavec Waring Dhillon Crossley Ramirez Hussan Hopper Smith Myers Sutherland Waring Dhillon Mitchell Mares Keller Cordoza Zaheer Myers Angelo Smith Avery Klimchuck Schultz Keller Cordoza Mitchell McWatters Angelo Schultz Crossley Zaheer Ramirez Sutherland Klimchuck Copyright Ā© 2012 ShapeUp, Inc. 12
- 13. How do these networks relate to health? āKevin Baconsā: central individuals with a short path to anyone else āSteve McQueensā = peripheral non-participants Copyright Ā© 2012 ShapeUp, Inc. 13
- 14. How does this boost engagement? Program Type Avg. Engagement Solo Coaching Programs 6% Solo Weight Management 8% Solo Walking Program 10% Social Wellness 30%+ Source: 15th Annual National Business Group on Health/Towers Watson Employer Survey on Purchasing Value in Health Care. (coaching, weight, and biometric data). Analysis based on an average company size of 7,500 employees with an average workforce age of 43 years, 55% male population and average industry distribution with no financial incentives offered. Walking program and ShapeUp data based on book-of-business client experience. Copyright Ā© 2012 ShapeUp, Inc. 14
- 15. How do you do this? ā¢ If you can, map the network of your population ā¢ Identify central, highly connected individuals ā¢ Overlay health information (participation, BMI, etc.) ā¢ Target key influencers to spread the message ā¢ If you canāt, invite individuals to play a more central role ā¢ Team captain, wellness champion ā¢ Key influencers will often self-identify Copyright Ā© 2012 ShapeUp, Inc. 15
- 16. #3 Group People By Shared Goals Copyright Ā© 2012 ShapeUp, Inc. 16
- 17. Working toward a common goal works ā¢ More teammates with a 1.4 Odds of achieving a 5% weight loss "Optimal" team shared goal = more environment 1.2 weight loss "Average" team environment 1 "Poor" team 0.8 environment ā¢ Setting and discussion of team goals = more 0.6 weight loss 0.4 0.2 0 Leahey et al., Obesity, in press Copyright Ā© 2012 ShapeUp, Inc. 17
- 18. How do you do this? ā¢ Ask upfront about a userās goals ā¢ Encourage them to invite like- minded friends ā¢ Suggest connections to users with similar goals ā¢ Allow team goal setting ā¢ Show team progress toward goal Copyright Ā© 2012 ShapeUp, Inc. 18
- 19. #4 Offer Simple, Personalized Feedback Copyright Ā© 2012 ShapeUp, Inc. 19
- 20. Simple, Personalized Feedback ā¢ A weekly, automated message about userās progress toward goal ā¢ Red, yellow, green zones ā¢ Simple strategies for reaching goals ā¢ Average weight loss more than doubled (3.5 kg vs.1.4 kg) ā¢ Individuals achieving a clinically significant weight loss tripled (40.5% vs. 13.2%) Wing et al., AJPH, 2010 Copyright Ā© 2012 ShapeUp, Inc. 20
- 21. 4 Ways to Supercharge Baby Steps 1 ā¢ Use trusted social networks 2 ā¢ Leverage key influencers 3 ā¢ Group people by shared goals 4 ā¢ Offer simple, personalized feedback Copyright Ā© 2012 ShapeUp, Inc. 21
- 22. Thank you rkumar@shapeup.com @RajivKumarMD Copyright Ā© 2012 ShapeUp, Inc. 22