Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie The Data Ethical Company
Ähnlich wie The Data Ethical Company (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (17)
The Data Ethical Company
- 1. DATA ETHICS- THE NEW COMPETITIVE ADVANTAGE
- 2. Nanna H Bach Pia Thomassen Pernille Tranberg Lili The Lazy Cocker
- 3. Pernille Tranberg Data Ethical Advisor (former journalist) Co-author of “FAKE IT - Your online identity is worth gold” - in Finnish: Älä kerro kaikkea! Co-founder of DataEthics.eu Co-author of “Data Ethics - The New Competitive Advantage”
- 4. SENTIMENT AROUND THE CURRENT DIGITAL BUSINESS MODEL 7 out of 10 worried their data can be abused 7 out of 10 say it is not fair companies make money on their data 8 out of 10 believe data is should to 3rd party CONSUMER TRENDS Sources: Eurobarometer on DataProtection 2015, Symantec State of Privacy 2015, Erhvervsstyrelsen/IDA 2015
- 5. LYING ABOUT OUR DATA 1/3 of European lie about their data to protect themselves 34% of Danes use different name than their own 8 out of 10 want to be anonymous once in a while CONSUMER TRENDS Sources: Symantec State of Privacy 2015, Erhvervsstyrelsen/IDA 2015
- 6. FEELING OF FULL CONTROL OVER OWN DATA Sweden: 13% Finland: 16% DK: 16% EU: 15% 7 out of 10 Norwegians feel very little control CONSUMER TRENDS Sources: Eurobarometer on DataProtection 2015, datatilsynet.no
- 7. PERSONALISATION OF CONTENT? Comfortable Not-comfortable Denmark*: 55% 41% Sweden: 33% 64 % Finland: 53% 44% Norway: Random ads: 73% Targeted ads: 27% CONSUMER TRENDS Sources: Eurobarometer on DataProtection 2015, datatilsynet.no
- 8. WORRY IF DATA Will BE USED FOR OTHER PURPOSE Denmark: 61% Sweden: 44% Finland: 60% EU: 69% CONSUMER TRENDS Sources: Eurobarometer on DataProtection 2015 IS CONSENT NECESSARY? Denmark: 62% Sweden: 61% Finland: 66% EU: 69%
- 10. DATA ETHICS- cases LEGO No third party cookies No Facebook connect Data stored in Denmark (and Russia) Advised to use pseudonyms
- 11. DATA ETHICS- cases HELLO CLUE - fertility tracker No Glow, Yes Clue Easy-to-read-understand privacy policy Anonymous - plus stores separately Use without account - plus Germany
- 12. DATA ETHICS- cases TOM TOM - fitness tracker No Fitbit, yes Tom Tom Complete auto-delete of data after 24 hours Easy-to-read-understand privacy policy We know nothing - plus it is from Holland
- 13. DATA ETHICS- cases STARTMAIL - secure email No Gmail or Hotmail, Yes Startmail (or Protonmail or Neomailbox) Zero-knowledge Paid for, not free (free search startpage.com) Privacy Seal EuRoPrise!!! From Holland
- 14. DATA ETHICS- cases BRAVE - secure browser Ad- and cookieblocking by default Built on Blockchain - for micro payment Former Mozilla CEO (for 11 days) Receives a lot of venture capital
- 15. DATA ETHICS- cases DATA FOR GOOD FOUNDATION Platform Line2Life w health data combined with behavioral/social data For YOUR own control to enhance your life quality Science, companies etc will have access to PATTERNs (anonymous data)
- 16. DATA ETHICS- cases WIRE - chat and private ‘skype’ No Facebook Messenger, Yes Wire (or Signal, Threema, Wickr) Skype Founder Janus Friis Based in Switzerland
- 17. Pre-Order http://www.libris.dk/products/data-ethics Book in Danish 14th Sept 2016 Book in English 28th Oct 2016 Respect for the individual’s right to control own data is becoming a key competitive parameter. Companies that treat data ethics as a social responsibility as important as environmental awareness are tomorrow’s winners. This book combines broad trend analysis with over 50 case studies of companies working with data ethics. The authors make the case how citizens are no longer just concerned about their of privacy, but also have begun to act, and how alternative business models, advances in technology and a new European data protection regulation combined foster a growing market for data ethical products and services. It provides a critical and fresh look at tech trends and the ethical dilemmas intertwined with them.