Periscopix google event 2011 google analytics presentation

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Ben Gott's Periscopix Head of Analytics presentation on Google Analytics from the 2011 Periscopix Google Event. Caketastic !

Business Technology

Ben Gott
head of web analytics
ben.gott@periscopix.com
uk.linkedin.com/in/brgott

© Periscopix 2011

If we all sold baked
goods……
(Web analytics would be a
piece of cake)
© Periscopix 2011

YouTube

cpc

mobile

display

© Periscopix 2011

Converting visitors

Disinterested visitors

Socially engaged visitors

New visitors

Returning visitors

© Periscopix 2011

I searched Google I clicked through on
for “cake recipes” your Tweet about
 “Free cake Friday”


“I was actually
looking for urinal I clicked on PPC ad
cakes” for “cupcakes”
 

I looked at your
I do everything
instructional videos on
on my iphone,
YouTube
your images are

too big


© Periscopix 2011

The Recipe for Success

© Periscopix 2011 www.periscopix.co.uk

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