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Colin Carter - Effective data distribution and consumption

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Colin Carter - Effective data distribution and consumption

  1. 1. How Data is consumed andused by a Travel Publisher Colin Carter Technical Director Weather2Travel.com
  2. 2. Introduction to Weather2Travel.com• Weather2Travel.com launched in 2005• Now established as leading weather website for travel• Climate and Weather Guides for EVERY country in the world• Content driven sites using Affiliate Marketing• Planning Tool - When is best time? Where is best?• Provider of ‘Weather’ Content to Travel websites
  3. 3. Working with Affiliate Marketing in Travel• Started with Affiliate links, logos and banners• First worked with datafeeds in 2007• Now have dedicated server for data processing (Currently loading over 20 million datafeed records daily)• Data & Tools available for holidays, hotels, flights, hire cars, adventure holidays, cottages
  4. 4. Which Travel Merchants offer Data and Tools?118 Travel ebookers.com Kuoni Red Letter DaysAccorhotels Expedia Lastminute.com Responsibletravel.comAirtours Farm and Cottage Holidays LondonTheatreDirect.com Seatwave.comAlpha Rooms First Choice loveholidays.com Secret EscapesAPH Flight + Hotel lowcostholidays.com Swiss InternationalAttractiontix G Adventures Macdonald Hotels Sykes CottagesBalkan Holidays Hertz Marriott International The Holiday PlaceBest Western Holiday Autos Marsdens Cottage Holidays Thomas CookBlue Chip Holidays Holiday Nights MyCityDeal, Groupon ThomsonBookable Holidays Holiday Taxis Norfolk Country Cottages Travel IntelligenceBritish Airways Holidaylettings.co.uk Octopus.com Travelsphere.co.ukClub Med Hoseasons Holidays Olympic Holidays TUIfly.comCoast & Country Cottages Hostelbookers On the Beach UK Theatre TicketsCooperative Travel Hotels.com Page and Moy ViagogoCosmos Holidays Imagine Ireland Park Inn Virgin HolidaysDirectline Holidays Intrepid Travel PO FerriesDisneyland Paris GB Jet2Holidays Qatar AirwaysDo Something Different JustYou Radisson BlueasyJet holidays KLM Ramada Jarvis
  5. 5. Who is providing Travel Data and Tools? Datafeed Technology Networks, AgenciesSpecialists Providers and Merchants
  6. 6. What Types of Data & Tools are available to Publishers?• Search APIs (Live vs Cached)• White Label Solutions (Co-branding vs Full Integration)• Datafeeds (XML vs Text / Availability vs Products + Lead Price)• Widgets (JavaScript vs iFrame / Fixed code vs Contextual)• Interactive Search Banners (Branded vs Unbranded)• Deeplink Generators (Search Form vs Search Results)• Affiliate Hubs (Merchant vs Network)
  7. 7. Datafeeds
  8. 8. Widgets & Dynamic Banners
  9. 9. Interactive Search Banners
  10. 10. Deeplink Generators
  11. 11. Affiliate Hubs
  12. 12. Offline Static Product Data Weather2Travel.comWebsite #1 Datafeed Static Specialists Data Merchants Process Data Destination and Output to Model Websites Networks Weather & Climate Data AgenciesWebsite #2 Website #3 Live Datafeeds Product Other Data Providers Daily Update Datafeed Providers
  13. 13. Working with Data - Key Benefits to Publishers• Datafeeds enhance publisher content• Price point and Deeplinks place users on buying page• Combine publisher content and product data to create unique content or functionality (e.g. mashups)• Automate regular product data updates• Widgets offer ‘non-technical’ publishers interesting and engaging content
  14. 14. Working with Data - Problems and Issues for Publishers• Datafeeds / APIs require level of technical ability and hardware• No datafeed standards adopted across the industry• Quality and Structure of data varies widely• Publishers have different requirements• Building the relationship between data and publisher content is time consuming and problematic• Still not enough understanding of publisher requirements
  15. 15. Thank You Colin Cartercolin@weather2travel.com