Author of the new book, IBM Cognos Insight, Sanjeev Datta provides an in-depth look into the book and provides Cognos Insight demos.

1. IBM Cognos Insight, The Book
January 23rd, 2013
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Sanjeev Datta
Practice Director
9/2/09

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Session Objectives
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Introduction
The Book
Cognos Insight Features and Benefits
Using Analytics Successfully
Case Study Using Cognos Insight
Use Cases of Cognos Insight
Who is this book for?
What you will learn from this book?
Get your Free Copy Today!
9/2/09

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Introduction
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Sanjeev Datta
Author and Practice Director
PerformanceG2, Inc
www.performanceg2.com
9/2/09

4. #AnalyticsZone
Introduction
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IBM Cognos Insight 10.2
First & Only Publication
November 2012
ISBN: 978-1-84968-846-8
Packt Publishing
www.packtpub.com
9/2/09

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The Book – Top v/s Lower (Analytics) Performers
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Customer Experience
Market Management
Risk Management
Workforce Planning
New Product R& D
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The Book – Cognos Insight & Business Analytics
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Business Intelligence - Track, Analyze and present Information
Performance Management - Automations around planning, budgeting and forecasting processes
Predictive Analytics - Predict future outcomes based on historical data
Risk Management - Risk Analysis, Change Management, Regulation and Compliance procedures
9/2/09

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Cognos Insight Features & Benefits
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Desktop Application (Easy Install)
In-memory Technology/ Fast Analytics
Smart Analytics/Import & Merge Data
Drag & Drop Functionality
Multidimensional view of data (OLAP)
Visually Rich / Compelling Charts
Easily Shareable (Compressed Files)
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Using Analytics Successfully
Ask the Question
Adds immediate Business Value
High ROIC
Business Analytics Roadmap
ACE – Analytics Center of Excellence
9/2/09

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The Book - Review # 1
Roger Moore, Product Manager
“very clear and concise”....”impressive”...”excellent work”
“very nice job of weaving a few basic OLAP concepts”
“I don’t recall ever before reading a technical book that spans a
mere 120 pages, yet still manages to fully meet its stated purpose”
“Chapter
four is my personal favorite”
“If you are providing Cognos Insight to your business analysts,
you should seriously consider providing this book as well”
“This knowledge will be essential to anyone working in a large
corporate environment”
“Datta is clearly one of the thought leaders in Business Analytics”
9/2/09

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Installation & Configuration Setup
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9/2/09

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Cognos Insight Additional Features
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What-if Scenario Modeling
Offline/ Disconnected Analysis
Sync Up to central server system
Publishing Mechanism
9/2/09

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Publish & Distribute Mechanism
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9/2/09

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The Book - Review # 2
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Paul Mendelson, Cognos Contributor
“book shows a user how to go from raw data to a complex
dashboard that meets the user’s needs”
“When working with Insight, keep this book open and you
won’t go wrong”
“This book is very well suited for analysts”
“…(the book)it is split logically in sections”
“.. The meat of the book is where it describes how to design
and use your cube”
“ this book is invaluable and will get them(readers) to the
seasoned part”
9/2/09

14. #AnalyticsZone
The Book – Cognos Insight, 5 Pillars
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9/2/09

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Cognos Insight Features
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9/2/09

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Case Study using Cognos Insight
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Fictitious Company - PointScore
Resolve Business Challenges and Technical Limitations from
spreadsheets
Analyze Data
Promote Content to Mature Cognos BI Environment
Global Market Conditions
Advertising Strategies
Consumer Sentiments
Pricing Strategies
9/2/09

17. Demo
9/2/09

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The Book - Review # 3
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Armand Mizan
Australia Post via LinkedIn
http://auspost.com.au
“very well organized”
“excellent text”
“clearly labeled screen shots”
“really helped to cement the principles”
9/2/09

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Who is this book for?
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Corporate World
Non Profit Organizations
Academics (Universities and Colleges)
One Version of the Truth
Aligning Departments
Limited Bandwidth of IT resources
Spreadsheet centric, Spreadsheet Silo’s
Requested Data nonexistent in Corporate System
Mobile Deployments
9/2/09

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The Book - Review # 4
@1dsanjeev
Marcus Borba
CEO
Borba Consulting
“covers all the aspects of IBM Cognos Insight”
“demonstrates in detail the features”
“interesting examples on how to use the tool for
Strategic Decision Making”
“explains how to share the information in a enterprise
collaboration environment”
“well detailed and illustrated, and a good resource to
get started with IBM Cognos Insight”
9/2/09

21. #AnalyticsZone
What you will learn from this book!
@1dsanjeev
Importing data by dragging and dropping spreadsheets or using the Import Wizard
Mapping the data into TM1 cubes, dimensions, and measures
Building simple calculations and variances with exceptional highlights
Using TM1 rules to build complex calculations
Refreshing data using silent or guided refreshes. Share & Distribute workspaces to
larger workgroups.
Writing back data into cells and spread data across cell sections
Designing workplace and adding new widgets
9/2/09

22. #AnalyticsZone
Get a Copy Today!
@1dsanjeev
www.Amazon.com
(search:
IBM
Cognos
Insight)
www.packtpub.com
(search:
IBM
Cognos
Insight)
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23. Thank your for attending our Webinar!
info@performanceg2.com
9/2/09