1.
Brightcove
Amplify Your Content Marketing w/ Video
Shiri Friedman
Director Tech Partners, Brightcove
December 3, 2013

2.
…let’s watch some video

3.
Content Marketing Is
Fundamentally Changing
How We Approach Marketing

4.
…wait a minute… is this really new?

5.
1931

6.
Today
1.5m Subscribers
14 Languages
#1 Publication

7.
WHAT ARE YOUR GOALS FOR CONTENT MARKETING?
BRAND AWARENESS 79%
CUSTOMER ACQUISITION 74%
LEAD GENERATION 71%
LOYALTY 64%
THOUGHT LEADERSHIP 64%
ENGAGEMENT 63%
WEB TRAFFIC 60%
LEAD MGT 45%
SALES 43%

8.
WHAT CONTENT TYPES GREW THE MOST?
RESEARCH REPORTS 44%
2012
25%
2011
52%
MOBILE CONTENT 33%
15%
VIRTUAL CONFERENCES 28%
10%
2013 B2B Content Marketing Benchmark, CMI/Marketing Profs
VIDEO 70%

9.
BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO
Video Works
Video Always
Video Everywhere

10.
6300 Customers 60 Countries

11.
5
7
40
Marketing Topics that may scare you
ROI Stats that may excite you
Customers that may inspire you

12.
CONTENT &
CONVERGENCE

13.
The Rise of Content Marketing
Changes the Media Mix

14.
Customer Journey

15.
Your CONTENT
is your first sales call
second,
third…

16.
Brands are publishers

17.
TV

18.
Build Your
Own TV Station

19.
x5

20.
Pages with video attracted
more visitors and…

21.
increase in organic traffic
from search engines. (MarketingSherpa)

22.
CONTENT CONNECTS

23.
CONNECTING DIGITAL AND PHYSICAL

24.
CONTENT &
CHANNELS

25.
2012 …..THE PC STARTED TO DIE

26.
As of today, the average
user spends 2 hours and 38
minutes per day on their mobile
devices.
Source — Flurry 2013

27.
Online Video
Consumption
30% Overall Growth YoY
Source — Adobe Digital Video Benchmark Report 2013
300+% Mobile Growth YoY

28.
MOBILE AUDIENCES DEFINED BY TWO WORDS…

29.
SMART PLAYERS

30.
CONTENT &
COMMUNITIES

31.
of marketers plan to add video to their
sites making it a higher priority than
Facebook, Twitter, and blog integration.
(Social Media Examiner, April 2012)

32.
CONTENT
CONVERTS

33.
CUSTOMER EXAMPLE: LIZ EARLE TV
Link to Liz Earle TV
60

34.
When marketers used the word “video” in an
email subject line, open rates rose 7% to
13%
(Experian 2012 Digital Marketer:
Benchmark and Trend Report)

35.
Visitors who view product videos are
85% more likely
to buy than visitors who do not. (Internet Retailer)

36.
• Convergence
• Content
• Connected
• Channels
• Communities
• Conversion

37.
srotter@brightcove.com
Shiri Friedman
sfriedman@brightcove.com