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VISION PRESENTATION
Lucid Dreams




               IGPS I | TSD802 | assignment 03 |
                                        HT_2011
INTRODUCTION
WHO is REALLY presenting?


• Lucid Dreams is a group of friends who have been creating
good games continuously for three year

• We recently started our own company and suddenly have to be
serious

• We aim towards an established company and stability




                                   IGPS I | TSD802 | assignment 03 |
                                                            HT_2011
INTRODUCTION
What is at stake?


• We want to make our own games and succeed


• When we are not students anymore we need an income


• Our time is now! We can still live on CSN a bit longer


• By summer and fall 2012 we need to support ourself by selling
games

• Having a second job whilst making games is not ideal


                                     IGPS I | TSD802 | assignment 03 |
                                                              HT_2011
INTRODUCTION
Why should we care?


• Share our vision and our passion


• Output more important than input


• THE CHOSEN FEW


• Fanbase and employers identifying with a Lucid Dreams
lifestyle (a brand)




                                     IGPS I | TSD802 | assignment 03 |
                                                              HT_2011
REWARD
What are the opportunities?

• So far so good

• We are not in it primarily for the money

• Phone games, social and indie games

• Small developer and easy-access games




                                 IGPS I | TSD802 | assignment 03 |
                                                          HT_2011
REWARD
Who can share this potential?

• If you can identify with the ”Lucid Dreams Lifestyle” we:

• make it worth your investment

• help gain the money and skill required




                                  IGPS I | TSD802 | assignment 03 |
                                                           HT_2011
REWARD
What is the best-case scenario?

• In one year we have an established company and a
reliable income

• We are able to support all the roles we require to make
the games we are passionate about

• Quality over quantity




                                IGPS I | TSD802 | assignment 03 |
                                                         HT_2011
CHALLENGES
What opposes that scenario?

• Swedish laws

• Strong competition

• Accomodation of troops

• 21 dec 2012 (end of the world)




                               IGPS I | TSD802 | assignment 03 |
                                                        HT_2011
CHALLENGES
How can you tell?

• These are the problems we are dealing with now

• We assume they will stay pretty much the same

• We try to be well-informed in these matters




                                IGPS I | TSD802 | assignment 03 |
                                                         HT_2011
CHALLENGES
What are the short, medium and long-term
problems?

• Short term: Pipeline research, workspace

• Mid-term: Schoolwork and grades

• Long term: Publishing




                               IGPS I | TSD802 | assignment 03 |
                                                        HT_2011
ABILITIES
What capacities do we have to face the
problems?

• Pipeline research

• Planning and contacts




                          IGPS I | TSD802 | assignment 03 |
                                                   HT_2011
ABILITIES
What resources are available?

• Lucid Dreams

• Heroic Entertainment

• SPG/Almi

• Hgo




                         IGPS I | TSD802 | assignment 03 |
                                                  HT_2011
ABILITIES
What external influences support our
ambitions?

• App markets

• Online distribution

• Fans




                         IGPS I | TSD802 | assignment 03 |
                                                  HT_2011
STRATEGY
What Milestones can be set?

• November: Short practice project in six weeks

• December: Conceptualisation of bigger project

• February: Production start

• Playable beta by GGC 2012




                                IGPS I | TSD802 | assignment 03 |
                                                         HT_2011
STRATEGY
What responsibility areas can be defined?

• [Separate document can be provided]




                              IGPS I | TSD802 | assignment 03 |
                                                       HT_2011
STRATEGY
What key risks must be mitigated?

• Morale drops

• Lack of communication

• Imbalanced workload

• Overconfidence

• Technical havoc




                          IGPS I | TSD802 | assignment 03 |
                                                   HT_2011

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Assignment03 luciddreams(1)

  • 1. VISION PRESENTATION Lucid Dreams IGPS I | TSD802 | assignment 03 | HT_2011
  • 2. INTRODUCTION WHO is REALLY presenting? • Lucid Dreams is a group of friends who have been creating good games continuously for three year • We recently started our own company and suddenly have to be serious • We aim towards an established company and stability IGPS I | TSD802 | assignment 03 | HT_2011
  • 3. INTRODUCTION What is at stake? • We want to make our own games and succeed • When we are not students anymore we need an income • Our time is now! We can still live on CSN a bit longer • By summer and fall 2012 we need to support ourself by selling games • Having a second job whilst making games is not ideal IGPS I | TSD802 | assignment 03 | HT_2011
  • 4. INTRODUCTION Why should we care? • Share our vision and our passion • Output more important than input • THE CHOSEN FEW • Fanbase and employers identifying with a Lucid Dreams lifestyle (a brand) IGPS I | TSD802 | assignment 03 | HT_2011
  • 5. REWARD What are the opportunities? • So far so good • We are not in it primarily for the money • Phone games, social and indie games • Small developer and easy-access games IGPS I | TSD802 | assignment 03 | HT_2011
  • 6. REWARD Who can share this potential? • If you can identify with the ”Lucid Dreams Lifestyle” we: • make it worth your investment • help gain the money and skill required IGPS I | TSD802 | assignment 03 | HT_2011
  • 7. REWARD What is the best-case scenario? • In one year we have an established company and a reliable income • We are able to support all the roles we require to make the games we are passionate about • Quality over quantity IGPS I | TSD802 | assignment 03 | HT_2011
  • 8. CHALLENGES What opposes that scenario? • Swedish laws • Strong competition • Accomodation of troops • 21 dec 2012 (end of the world) IGPS I | TSD802 | assignment 03 | HT_2011
  • 9. CHALLENGES How can you tell? • These are the problems we are dealing with now • We assume they will stay pretty much the same • We try to be well-informed in these matters IGPS I | TSD802 | assignment 03 | HT_2011
  • 10. CHALLENGES What are the short, medium and long-term problems? • Short term: Pipeline research, workspace • Mid-term: Schoolwork and grades • Long term: Publishing IGPS I | TSD802 | assignment 03 | HT_2011
  • 11. ABILITIES What capacities do we have to face the problems? • Pipeline research • Planning and contacts IGPS I | TSD802 | assignment 03 | HT_2011
  • 12. ABILITIES What resources are available? • Lucid Dreams • Heroic Entertainment • SPG/Almi • Hgo IGPS I | TSD802 | assignment 03 | HT_2011
  • 13. ABILITIES What external influences support our ambitions? • App markets • Online distribution • Fans IGPS I | TSD802 | assignment 03 | HT_2011
  • 14. STRATEGY What Milestones can be set? • November: Short practice project in six weeks • December: Conceptualisation of bigger project • February: Production start • Playable beta by GGC 2012 IGPS I | TSD802 | assignment 03 | HT_2011
  • 15. STRATEGY What responsibility areas can be defined? • [Separate document can be provided] IGPS I | TSD802 | assignment 03 | HT_2011
  • 16. STRATEGY What key risks must be mitigated? • Morale drops • Lack of communication • Imbalanced workload • Overconfidence • Technical havoc IGPS I | TSD802 | assignment 03 | HT_2011