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Sma Social Media Overview

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Carmen Hudson
Carmen Hudson
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Social Media: Why Should We Care? Social Media for Talent Acquisition Carmen Hudson Senior Manager, Talent Acquisition, Yahoo!
“ If you are online you are using social media” ,[object Object],[object Object]
The numbers are outrageous! ,[object Object],[object Object],[object Object]
Social Media could be a differentiator for Y! TA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You’re smart if you have concerns. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
28% of LinkedIn’s 30 million users are senior executives. 28% earn over $104K.
600,000 New users join Facebook every day.
12% of Facebook users are teens.
25% of Facebook users 35 years old or older. 45% are 26 years old or older.
 
 
 
3,000,000 Estimated tweets per day.
That’s me! I follow over 1400 Twitterers! 930 folks follow me. My profile My bio DMs are for private discussions
Or, Try Yammer
Case Study: E&Y
 
Enhance Productivity Enhance Communication Employer Branding Advertise and Market Research/Competitive Intelligence Post or Broadcast Opportunities Search for leads or candidates Enhance Candidate Experience Continuous Learning
We have only scratched the surface ,[object Object],[object Object],[object Object],[object Object]
Social Networks
Blogging, RSS Feeds
Microblogging, lifestreaming, mobile blogging
Social bookmarking, social content, reputation management
Chat, instant messaging
Audio, Video, Photo and Podcasting
More Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Sma Social Media Overview

Editor's Notes

  1. Surveyed attendees – 80+ responses (thank you!)Lots of concerns – not much successWill share some of the results as I go along.
  2. 150 Million Active UsersAverage user has 120 friendsFive years oldWomen – 56% of users, fastest growing category: women over 55
  3. 150 Million Active UsersAverage user has 120 friendsFive years oldWomen – 56% of users, fastest growing category: women over 55
  4. 150 Million Active UsersAverage user has 120 friendsFive years oldWomen – 56% of users, fastest growing category: women over 55
  5. 150 Million Active UsersAverage user has 120 friendsFive years oldWomen – 56% of users, fastest growing category: women over 55
  6. When did this happen?Who trained you? Told you what to say?NATURALOnly 24% report using FB successfully65% of you have never used.38 MILLION USERS 100% yoy GROWTHForrester Research – 40% are over age 35The audience is getting OLDER and Younger as Myspace users migrate/add and late adopters join. Important to keep this in mind.
  7. Companies like Sodexo and Ernst and Young are integrating SM approaches804 fans
  8. Recent ad campaign showed promising results…Under $200; 300 click thrus to careers site in 5 days; almost 500K impressions
  9. 150,000 Tweets per hour re: Obama during inauguration
  10. Twitter is like a BIG partyHow I use TwitterConnect with other recruiters and recruitng leadersConnect with CEOs and execs – especially in social media spaceLearn – primary source of professional developmentGet feedbackJournal
  11. ReferralsFind out what other people in your org are doingPR for recruiting – test ideasJoin the conversation
  12. Ernst and YoungEvidence of integrating tools into recruiting strategy
  13. Great example of someone who gets it.Dennis Smith – Dallas, T-Mobile, ATT&T WirelessShout out to Johnv via Twitter
  14. PHP group with over 5000 membersThey TALK to each other. In code!Foundation for CREATING RELATIONSHIPS, not HARVESTING RESUMES
  15. Myspace – 61 MillionFacebook – 38 MillionClassmates – 16 MillionLinkedIn – 10 MillionTwitter – 2-3 millionSlideshare –new and coolNing – over 100,000 networks and growing
  16. 112 Million blogs