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I’ve been in this business since the mid-90s
Carmen Hudson aka @Peopleshark
What do we do?
We help companies recruit better
Consulting
• Strategy
• Programs
• Process
• Systems
• Branding
• Coaching...
We partner with heads of HR/recruiting
Who do we help?
How to find and engage passive candidates via social media
Social Sourcing & Talent Outreach
Carmen Hudson, Principal Cons...
Social Media Evolution
Gen Z has developed an 8-second filter
• It’s not short attention span – it’s a fast content
filter...
Throw Out Your Assumptions
The fastest growing media property will surprise you
Facebook still rules
Facebook has 81% penetration in US, 230B minutes viewed
Video, Photo-Sharing on Mobile
Millennials love Snapchat, Vine, Instagram and Tumblr
#GetInvolved
Authenticity is NOT a bad word.
This is Me, On Social Media
Share. Learn, Laugh, Sell
My Social Media Toolkit
Everything you need to get started
Automate Social Media
Hootsuite allows scheduled tweets, tracking and more
Automate Social Media
Hootsuite allows scheduled tweets, tracking and more
First Search, then Engage
X-Ray like a BOSS
site:twitter.com -inurl:status "i * software"
seattle -recruit -hire
Only sear...
Every Website is Different
Look for clues in the URL and Profile Page Text
Every Website is Different
Look for clues in the URL and Profile Page Text
CCNPs on Instagram
People like to show off certificates
CCNPs on Instagram
People like to show off certificates
Ffollow the
Hashtags
Let’s Find Some Financial Analysts
About.me has over 5 million profiles!
Let’s Find Some Financial Analysts
About.me has over 5 million profiles!
Bonus: Twitter Lists
Boolean Gold!
site:twitter.com inurl:lists inurl:apple
intitle:employees | team | colleagues
Bonus: Twitter Lists
Boolean Gold!
site:twitter.com inurl:lists inurl:(apple)
intitle:(employees | team | colleagues)
Before You Reach Out
Follow the Digital Breadcrumbs
Reach out via Traditional
Channels
Use social media to develop relationship
Finding Contact Info
• Use Social Aggregators
...
Now, You’re Ready
Personalized communication = high response rates
Thank You for Inviting Me!
Follow me on Twitter & Instagram @Peopleshark
Email carmen@recruitingtoolbox.com
Website www.re...
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Minnesota Recruiters - Social Media Sourcing May 2015

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Minnesota Recruiters - Social Media Sourcing May 2015

Veröffentlicht in: Business
  • Get paid to send out tweets - $25 per hour ★★★ http://ishbv.com/socialpaid/pdf
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Minnesota Recruiters - Social Media Sourcing May 2015

  1. 1. I’ve been in this business since the mid-90s Carmen Hudson aka @Peopleshark
  2. 2. What do we do? We help companies recruit better Consulting • Strategy • Programs • Process • Systems • Branding • Coaching Custom Training • Recruiters • Hiring Managers/ Interviewers • Recruiting Managers Toolkits • Recruiters • Hiring Managers We are not a search firm, we don’t sell any products, and we don’t take commissions from vendors.
  3. 3. We partner with heads of HR/recruiting Who do we help?
  4. 4. How to find and engage passive candidates via social media Social Sourcing & Talent Outreach Carmen Hudson, Principal Consultant, Recruiting Toolbox Colorado Talent Recruitment Network | February 2014
  5. 5. Social Media Evolution Gen Z has developed an 8-second filter • It’s not short attention span – it’s a fast content filter • Advertising-wise and weary • Engagement-worthy • Everyone is a brand manager • Our social media needs evolve with our lives • Facebook will always be important • Twitter is here to stay • Video is the foundation of marketing
  6. 6. Throw Out Your Assumptions The fastest growing media property will surprise you
  7. 7. Facebook still rules Facebook has 81% penetration in US, 230B minutes viewed
  8. 8. Video, Photo-Sharing on Mobile Millennials love Snapchat, Vine, Instagram and Tumblr
  9. 9. #GetInvolved Authenticity is NOT a bad word.
  10. 10. This is Me, On Social Media Share. Learn, Laugh, Sell
  11. 11. My Social Media Toolkit Everything you need to get started
  12. 12. Automate Social Media Hootsuite allows scheduled tweets, tracking and more
  13. 13. Automate Social Media Hootsuite allows scheduled tweets, tracking and more
  14. 14. First Search, then Engage X-Ray like a BOSS site:twitter.com -inurl:status "i * software" seattle -recruit -hire Only search Twitter Search profiles, not tweets “I love software”, “I build software”, “I am a software…” etc.
  15. 15. Every Website is Different Look for clues in the URL and Profile Page Text
  16. 16. Every Website is Different Look for clues in the URL and Profile Page Text
  17. 17. CCNPs on Instagram People like to show off certificates
  18. 18. CCNPs on Instagram People like to show off certificates Ffollow the Hashtags
  19. 19. Let’s Find Some Financial Analysts About.me has over 5 million profiles!
  20. 20. Let’s Find Some Financial Analysts About.me has over 5 million profiles!
  21. 21. Bonus: Twitter Lists Boolean Gold! site:twitter.com inurl:lists inurl:apple intitle:employees | team | colleagues
  22. 22. Bonus: Twitter Lists Boolean Gold! site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team | colleagues)
  23. 23. Before You Reach Out Follow the Digital Breadcrumbs
  24. 24. Reach out via Traditional Channels Use social media to develop relationship Finding Contact Info • Use Social Aggregators • Connectifier • Prophet.rocks • Thrust.io • Namechk • Whois.com
  25. 25. Now, You’re Ready Personalized communication = high response rates
  26. 26. Thank You for Inviting Me! Follow me on Twitter & Instagram @Peopleshark Email carmen@recruitingtoolbox.com Website www.recruitingtoolbox.com Twitter @Peopleshark @recruittoolbox @Talent42 LinkedIn in/carmenhudson Talent42 June 9-10 in Seattle @Talent42 www.talent42.com T42MNREC for $100 Off Registration

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