Minnesota Recruiters - Social Media Sourcing May 2015

1. I’ve been in this business since the mid-90s
Carmen Hudson aka @Peopleshark

2. What do we do?
We help companies recruit better
Consulting
• Strategy
• Programs
• Process
• Systems
• Branding
• Coaching
Custom
Training
• Recruiters
• Hiring
Managers/
Interviewers
• Recruiting
Managers
Toolkits
• Recruiters
• Hiring
Managers
We are not a search firm, we don’t sell any products, and
we don’t take commissions from vendors.

3. We partner with heads of HR/recruiting
Who do we help?

4. How to find and engage passive candidates via social media
Social Sourcing & Talent Outreach
Carmen Hudson, Principal Consultant, Recruiting Toolbox
Colorado Talent Recruitment Network | February 2014

5. Social Media Evolution
Gen Z has developed an 8-second filter
• It’s not short attention span – it’s a fast content
filter
• Advertising-wise and weary
• Engagement-worthy
• Everyone is a brand manager
• Our social media needs evolve with our lives
• Facebook will always be important
• Twitter is here to stay
• Video is the foundation of marketing

6. Throw Out Your Assumptions
The fastest growing media property will surprise you

7. Facebook still rules
Facebook has 81% penetration in US, 230B minutes viewed

8. Video, Photo-Sharing on Mobile
Millennials love Snapchat, Vine, Instagram and Tumblr

9. #GetInvolved
Authenticity is NOT a bad word.

10. This is Me, On Social Media
Share. Learn, Laugh, Sell

11. My Social Media Toolkit
Everything you need to get started

12. Automate Social Media
Hootsuite allows scheduled tweets, tracking and more

13. Automate Social Media
Hootsuite allows scheduled tweets, tracking and more

14. First Search, then Engage
X-Ray like a BOSS
site:twitter.com -inurl:status "i * software"
seattle -recruit -hire
Only search Twitter Search profiles, not
tweets
“I love software”, “I
build software”, “I am
a software…” etc.

15. Every Website is Different
Look for clues in the URL and Profile Page Text

16. Every Website is Different
Look for clues in the URL and Profile Page Text

17. CCNPs on Instagram
People like to show off certificates

18. CCNPs on Instagram
People like to show off certificates
Ffollow the
Hashtags

19. Let’s Find Some Financial Analysts
About.me has over 5 million profiles!

20. Let’s Find Some Financial Analysts
About.me has over 5 million profiles!

21. Bonus: Twitter Lists
Boolean Gold!
site:twitter.com inurl:lists inurl:apple
intitle:employees | team | colleagues

22. Bonus: Twitter Lists
Boolean Gold!
site:twitter.com inurl:lists inurl:(apple)
intitle:(employees | team | colleagues)

23. Before You Reach Out
Follow the Digital Breadcrumbs

24. Reach out via Traditional
Channels
Use social media to develop relationship
Finding Contact Info
• Use Social Aggregators
• Connectifier
• Prophet.rocks
• Thrust.io
• Namechk
• Whois.com

25. Now, You’re Ready
Personalized communication = high response rates

26. Thank You for Inviting Me!
Follow me on Twitter & Instagram @Peopleshark
Email carmen@recruitingtoolbox.com
Website www.recruitingtoolbox.com
Twitter @Peopleshark
@recruittoolbox
@Talent42
LinkedIn in/carmenhudson
Talent42 June 9-10 in Seattle
@Talent42
www.talent42.com
T42MNREC for $100 Off Registration