The PDPathway is an innovative internal communications approach to create high-performance cultures through employee engagement. It consists of four elements: 1) Challenge the culture by improving internal communication; 2) Build community by removing friction and balancing global and local needs; 3) Create accountability by measuring messaging and using data; 4) Drive continuous improvement by engaging employees, empowering teams, and using organizational improvement tools agnostically. Companies that effectively use this approach can achieve 47% higher returns for shareholders, increased margins, reduced turnover, and stronger relationships with customers and suppliers.

1. The PDPathway™
Creating High-Performance Cultures
through Employee Engagement using Innovative Internal Communications

2. Internal Communication Effectiveness
• Leading indicator of
financial performance
– Companies that have highly
effective internal
communications had 47% higher
total returns to shareholders
over the last five years compared
to companies with the least
effective internal
communications.
0% 47%
Least effective Highly effective

3. Typical Communication Methods
(Buck Consultants Survey)

4. PDPathway™
People Driven
Performance
Drive Continuous
Improvement
Create
Accountability
Build Community
Challenge Culture

5. Challenge Culture
Internal
Communication
Goal
Performance
Improvement
Three Key
Elements

6. Build Community
Remove
Friction
Global-
Local
Balance
Focus
on all
levels

7. Create Accountability
Measure
Messaging
Data

8. Drive Continuous Improvement
Engaged
Employees
Empowered
Teams
Organizational
Improvement
Tool Agnostic

9. PDPathway™
3) Create 4) Drive People Driven
1) Challenge 2) Build
Accountability Continuous Performance
Culture Community
Improvement - Accelerate alignment
- Extend Reach of CEO
- Engage employees
- Increase returns to
shareholders up to
47% higher
- Increase margins
- Reduce turnover
- Show savvy with
Customers & Suppliers