The document discusses cultural dimensions identified by Geert Hofstede, including power distance, individualism vs collectivism, masculinity vs femininity, uncertainty avoidance, and long-term vs short-term orientation. It defines power distance as the acceptance of unequal power distribution. Individualism refers to a preference for individual decisions over group decisions. Masculinity is associated with achievement while femininity focuses on caring for others. Uncertainty avoidance deals with tolerance for ambiguity. Long-term orientation emphasizes future rewards.

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Understanding Cultural Differences:
An Insight from Hofstede
Benarivo
03/04/2020

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The extent to which the less powerful members of
institutions and organisations within a country expect and
accept that power is distributed unequally
source: hofstede-insights.com

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source: targetmap.com

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What motivates people:
wanting to be the best (Masculine) or
liking what you do (Feminine)

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source: targetmap.com

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How every society deals with the challenges of
the present and future (normative /
pragmatic)
The extent to which people try to control
their desires and impulses

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