1. PEGGY BURT
214-535-1734 cell pburt2015@yahoo.com
MARKETING & BRAND MANAGEMENT DIRECTOR
A creative and dynamic marketing executive offers comprehensive agency-side experience leading integrated teams
to achieve client business and communications objectives. Diverse industry experience spans travel and tourism,
retail, healthcare, non-profit, financial, building products, and restaurants. Excels in leading all aspects of client
assignments, from budgets and timelines to team members and customer service. Known for mentoring junior staff.
CORE STRENGTHS
Advertising – Marketing Analysis & Planning – Brand Development & Implementation – Corporate Communications
Customer Service/Client Relations – Product Marketing – Promotions – Project Management – Strategic Planning
Relationship Development/Management – Team Management – Employee Development – Business Development
SELECT CAREER HIGHLIGHTS
Managed branding effort for a new Convention and Visitors Bureau for the City of Allen in Texas; developed a
marketing toolkit that included video, website, and visitors guide as well as flash banners and SEO strategies; city
renewed services year after year without formal review due to high levels of service and satisfaction.
Crafted a new corporate image for a hospital post merger to help the CEO turn around financial performance;
developed new logos, taglines, campaigns, and synergies in all communications layers; achieved progress in
preference, awareness of specialties, doctor expertise, and overall experience in Market Street survey.
Initiated branding and a high-impact direct mail campaign for a third-party logistics company servicing pharma
and medical supply clients; clients returned for product sheets, trade show booths, and website design.
Led rebranding efforts for Dallas Museum of Art, directing a relaunch at their 100th
anniversary where they
promoted “100 hours of engaging experiences” to the community at large; helped them form a new internal
vision, created new promotional collateral, and achieved growth in membership and public awareness.
PARTIAL CLIENT LIST
GTE US Oncology LifeScience Logistics Nationwide Insurance
VHA American Airlines NatureSweet Tomatoes Dallas Museum of Art
Textron Greyhound Lines Movie Trading Company Texoma Healthcare System
Beal Bank ITW Global Brands Hanson Building Products Plumbing Express/SageWater
PM Realty International Plaza Baylor Healthcare System Branson, MO Visitors Bureau
Cafe Express Oriental Rug Gallery The Shops at Willow Bend City of Allen, TX Visitors Bureau
Brach’s Candies Wednesday’s Child EyeMasters/Visionworks Memorial Hermann Health System
PROFESSIONAL OVERVIEW

2. PEGGY BURT
214-535-1734 | pburt2015@yahoo.com | Page 2
THE RICHARDS GROUP/LATITUDE (DALLAS) 1996-2015
Brand Management Director
• Conceived, planned, and executed strategies for clients that included branding, promotions, CRM, trade shows,
product/operations launch, website development, and social media/web perception.
Brand Management Director continued…
• Achieved improved sales and public perceptions for clients across a wide range of industries.
• Conducted Spherical® branding workshops that involved extensive interviews across the entire client
organization to identify internal themes and create a companywide unified vision of the company and purpose.
• Led promotional and experiential brainstorming sessions with clients and regularly assessed results of programs
in process; worked diligently to optimize programs for all client stretch goals.
• Coordinated new business initiatives that led to improved revenue generation for the company.
• Directed team members effectively while mentoring them in strategy, best practices, and customer service.
• Drove agency website development for www.latitude-trg.com.
• Managed budgets and timelines to client expectations.
Select Client Projects
• Directed rebranding efforts for Branson, MO’s Convention and Visitors Bureau, driving awareness in feeder
markets, creating connections with the brand, and showcasing all there was to do in the community.
• Conceived and executed plans to create a new, synergistic mindset for a concrete and steel pipe company after
the merger of three businesses; created new collateral, website updates, and trade show material.
• Led branding and collateral design of a new multi-tower, luxury residential high rise in new Park Lane mixed-use
development; increased inquiries, web visits, qualified tours, and pre-lease arrangements as a result.
BOZELL & JACOBS/TEMERLIN MCCLAIN (DALLAS) 1988-1996
Account Supervisor/Director
• Managed client business and project execution for various clients across a wide-range of industries.
• Directed hub openings, fare sales, and leisure destination branding for American Airlines.
• Planned and executed deregulation strategy for GTE.
• Led advertising campaigns for Nationwide Insurance and Financial Services.
Education
BS, Advertising (Summa cum Laude) – TEXAS TECH UNIVERSITY