Dr. Michael Mark, CEO, and Isaac Mowder, CMO, ED MAP- "eBook Issues: Digital Migration Strategies"

1. eBook Issues: Digital Migration Strategies

2. ED MAP 2nd iteration of a textbook distribution company Moved from textbook to course materials Moved from distributor to resource Moved from provider to facilitator Publisher agnostic

3. Stakeholders The institution The students The content providers The platform/technology provider The project manager/distributor

4. Our Role Manage relationships with content providers Facilitate the upload of content Select a platform Distribute codes Provide client with all necessary training and support materials Provide tier 1 support Evaluate the experience Facilitate orderly expansion of program

5. Sample eBook

6. eBook Landscape eBooks 1.1 What’s the right model The fine line of DRM Process efficiencies Supplements / Ancillary material

7. Formats, Platforms and Readers

8. The Institutions Range in expertise and knowledge Variety of business models Motivation – Access versus monetization Curriculum development concerns Retention questions

9. Business Model Institutional fee structure Institutional acquisition costs Content Partner Technology Platform technical fees Revisions/licenses Desk Copies

10. Change Management Run a pilot – Identify programs or courses Institutional Ownership – Deans Engage a project manager Build a business model Establish a Content Partner – Pearson Review academic quality and rights

11. Outcomes Technical Academic Curriculum Financial

12. Digital Migration in Practice Detailed planning and communication Engage, engage, engage Expect change Be the tortoise This is an iterative process

13. Long-Term Success On-going administrative and digital asset management ensures continued program success:

14. Questions?

15. “How much of the industry is going to eBooks, which major players, and how fast?”

16. “What type of cost savings can we expect to achieve with eBooks?”

17. “What kind of tech support do eBooks require?”

18. “How many books should we expect to be available in an eBook format at this time?”

19. “What kind of IT support will we need to provide?”

20. “What time frame is involved in converting a current course to an eBook?”

21. “What can we do to put our Learning Guides with the eBooks so we do not need to print and ship them?”

22. “Will eBooks eliminate the problem of new editions coming out that require us to move to the newer edition?”