1. VOLUME: I
Pearson ESM e-bulletin
Monday, 14th June, 2010
Volume: I (ESM-Engineering,
Science & Mathematics)
About Pearson Education India
Educating 100 m illion people worldwide, Pe arson Ed ucation is the leader in
Inside This Issue
integrated education publishing. Spread across a wide spectrum of subjects,
1 About Pearson Education India including business, technology, sciences, law a nd the humanities, our books
and resources help students learn, teachers teach, and professionals evolve
2 Publisher’s Note
throughout t heir c areers. Our books a nd learning t ools help peo ple around
3 New Indian Releases the worl d t o expand t heir knowledge, dev elop t heir s kills and realize t heir
potential. Pearson Education provides quality content, assessment tools, and
4 Subject Expert Meeting
educational s ervices in al l available me dia, spanning t he learning curve
5 Meet our Authors from birth, through university, and beyond.
6 Workshops We spe cialize in t he publication of acad emic and reference b ooks in t he
fields of computer sci ence, eng ineering, bu siness and ma nagement,
7 Technology Products: My Labs and
professional and t rade, hi gher educat ion and compet itive exam ination
Mastering preparation books. We are a lso India’s fo remost pu blisher in s chool
8 mQuest publishing (K-12), wit h boo k lists i n E nglish language teaching ( ELT), the
humanities, the sciences and mathematics, from primary to senior secondary
9 Custom Publishing and Learning
classes.
Solutions
With elaborate editorial facilities in Delhi, Chennai and Chandigarh, Pearson
10 Media Reviews Education India co vers t he ent ire su bcontinent. We have specif ic di visions
catering to al l levels an d f ields o f e ducation. We create i ndigenous
publishing prog rammes t o meet l ocal market nee ds, and undert ake
customized publishing for schools, universities and ot her institutions. We work
Do You Know Pearson
closely with our authors and customers through strong editorial development
Education India has the
processes and innovations in sales and marketing.
Largest Editorial Board in
India and we ensure to
maintain the highest Publisher’s Note
quality standards
Creating a b ook from co nception t o pu blication is a craft t hat invo lves
many hands and requ ires great skil l and a st ructured process. During t his
Pearson Exclusive News process, an o riginal manuscript is t aken through various stages and different
Meet our authors at departments before a final book gets published.
We hav e de veloped a variety of Indian original b ooks i n al most all the key
engineering c ourses. Our Indian o riginals a re n ow als o p romoted a nd
accepted by t he int ernational faculties at U S, U K, Canada, Asia an d
Australia.
Almost all our titles are accompanied with variety of instructors and students
supplements like solutions manual, power point slides and mQuest

2. PAGE 2 PEARSON EDUCATION E-BULLETIN
New Indian Releases
COMPUTER SCIENCE
Computer Introduction to Operating Systems Programming in C : C Programming : Network
Fundamentals by Formal Languages, by Haldar & A Practical Test Your Skills by Management :
Anita Goel, ILLL, Automata Theory Aravind, Approach by Dey, Kamthane, SGGS Principles and
University of Delhi and Computation Motorola, Inc., University of College of Practice, 2/e by
by Kamala Sunnyvale, Calcutta Engineering and Subramanian,
Krithivasan & California / Technology, Indian Institute of
Rama R, University of Nanded , Technology,
Indian Institute of Northern British Maharashtra Chennai
Technology, Columbia / Georgia Institute of
Chennai Technology
ELECTRICAL AND ELECTRONICS ENGINEERING
Mobile Computing by 8051 Microcontroller : Analog and Digital The X86 Electric Circuits &
Kumkum Garg, Indian Internals, Instructions, Communications by Microprocessors : Networks by Suresh,
Institute of Technology, Programming & Sudakshina Kundu, Architecture and National Institute of
Roorkee Interfacing by Subrata West Bengal University Programming (8086 Technology, Calicut
Ghoshal, IIIT Pune of Technology, Kolkata to Pentium) by Lyla B
Das, National
Institute of
Technology, Calicut

3. PEARSON EDUCATION E-BULLETIN PAGE 3
New Indian Releases
CORE / MECHANICAL ENGINEERING
Engineering Design of Steel Engineering Drawing 2/e Engineering Machine Design by
Mechanics by Structures by Sai Ram, with LIVEDRAW CD by Mathematics by Jindal, Retired Professor
Sharma, Rajasthan RVR & JC College of Shah, Babu Ram, Manav Delhi College of
Technical University Engineering, Guntur Shah and Anchor Kutchhi Rachna International Engineering
Kota Engineering College, University, Faridabad
Mumbai
SCIENCE, MATHEMATICS, PHARMACY AND NURSING
The Elements of Medicinal Chemistry Linear Algebra by Numerical Methods by Psychology for Nurses
Immunology by 2/e by Sriram and Saikia, North Eastern Hill Ram Babu, Manav by Morris, Maisto,
Khan, Aligarh Muslim Yogeeswari, Birla University, Shillong Rachna International Girishwar Misra,
University Instiute of Technology University, Faridabad. University of Illinois,
and Science-Pilani University of Alabama,
University of Delhi

4. PAGE 4 PEARSON EDUCATION E-BULLETIN
Subject Expert Meeting
On J anuary 3 1, 201 0 Pe arson Edu cation had co nducted a “C omputer
Science Subject Expert Meeting” held at Noida office.
Wherein 21 professors from different parts of t he count ry at tended this
meeting and discussed with our edi torial and business d evelopment team
on the following agenda.
Challenges in current teaching scenario.
How to c over th e g ap b etween “ What i s a ctually p ublished a nd
what should be published”.
Group of professors taking part in New courses to publish books.
Computer Science Subject Expert
Meeting Supplements and Instructors resources required for a book.
Custom Publishing
Demonstration of Pearson new t echnology produ cts like M yLabs
and E-Books
All the eminent professors took an active participation in the discussion and
came up with brilliant ideas for the welfare of the students in general.
They highly appreciated the initiative being taken by Pearson Education to
fathom the needs of t he lecturers as well as the students and materializing
the same to develop the titles.
Meet our authors (at YouTube)
.Interviews of our esteemed professors have been upl oaded on t he sites like
You Tube to acknowledge their efforts being put in to develop our titles.
1. Dr. Anita Goel (Associate Professor at ILLL, University of Delhi) Who
has written a marvelous book on “Computer Fundamentals” you
can watch her complete Interview at
http://www.youtube.com/watch?v=350tsV1nCdw
2. Dr U. C Ji ndal wh o is a retired pr ofessor fr om Delhi Col lege
Engineering h as writ ten a very fa ntastic book fo r u s o n “ Machine
Dr. Anita Goel Launched her
Design” you can also wat ch his int erview on y ou t ube at t he
book “Com puter Fundamentals”
following link http://www.youtube.com/watch?v=FNYjBNjjdyM
at the workshop at Ajay Kumar
Garg institute, Ghaziabad

5. PEARSON EDUCATION E-BULLETIN PAGE 5
Workshops
Workshops in collaboration with Pearson Education, has proven to be
an effective tool to enhance the knowledge bank of the lecturers by
the experiences shared by our authors about the concerned subject
as well as their methodology of teaching .
 On Janua ry, 2010, Pearson ESM Started the New Year wit h a
bang by co nducting a worksh op at LPU J alandhar o n
Engineering Mathematics by our author Babu Ram.
Professor Babu ram clarifying the
doubts of faculties in the workshop
at Lovely Professional University,
Jalandhar.
 On 22nd January, 2010, workshop was conducted on Engineering
Mathematics by our aut hor Babu Ram a t Lingay as U niversity,
Faridabad.
Group of teachers among with
Pearson employees after the
workshop by Professor Baburam at
Lingayas University, Faridabad
 On 18 th Febru ary 20 10, workshop was c onducted on Automata
theory by our authors Professor Kamala Krithivasan and professor
Rama R (Both From IIT Madras) at JSS Noida
Faculties from JSS and from other
institutes like Noida, Greater Noida,
Ghaziabad etc took part in the
workshop.
 On 05 th March 2 010, worksho p was conducted on “T he
Fascinating World of e-Resources for Teaching Biology t o
Undergraduate St udents” a t Daul at Ram Col lege, Uni versity of
Delhi, Professor Bakshi was invited as Guest of Honor.
Professor Bakshi distributing the
Certificates to the faculties from
various Colleges from University of
Delhi.

6. PAGE 6 PEARSON EDUCATION E-BULLETIN
Workshops Cont...
 On 09 th Mar ch 2010, wor kshop w as c onducted at A ndhra
University on Dist ributed Database Systems at Visakhapatnam by
our author Chhanda Ray where mo re than 50 Faculties took part
and made this event a successful one.
Ms. Chhanda Ray building the
concepts among the faculties from
Andhra University and from various
colleges
 On 17 th March, 201 0, workshop held at BPU T ( Bhubaneswar)
There we re so me im portant d ignitaries, (Prof. J. K Sat pathy, Vice
Chancellor, B PUT), (Dr P. K Mohanty, Dire ctor C urriculum, BPU T),
(Prof. K.C Biswal, Principal, College of Engineering, BPUT), (Dr. P.K
Patra, HOD Comput er Sc ience,CET, BPU T) and more t han 55
Faculties who attended this event.
Professor Krithivasan and Rama R
Providing the Personal Signed copies
to the faculties who attended the
event.
 On F riday, 26t h March “ Pre-launch a nd w orkshop of ou r
forthcoming ti tle o n Com puter F undamentals b y Dr. Anita G oel”
at Andhra University, Visakhapatnam.
This e vent was in augurated by Vi ce-Chancellor Pro fessor Be ela
Satyanarayana and ot her dignit aries like Mr. Satish Pin isetty from
Infosys Technologies U K a nd Pro f Vijaya Saradhi from IIT Guwahati
and P rof Shashi (Head-CS) Andhra Univ ersity, Prof Ram Mohan Rao,
Principal: En gineering C ollege Andhra Univ ersity and 110
associate/assistant professors attended this workshop.
Dr. Anita Goel Inaugurating the
function along with Vice chancellor
and other dignitaries.

7. PEARSON EDUCATION E-BULLETIN PAGE 7
Workshops Cont...
 On 17 th April, Workshop by our aut hor Dr. Sub rata G hoshal o n t he
topic “8051 Microcontroller” at JNTU Hyderabad campus.
There were a bout 120 part icipants (90 l ecturers and 3 0 st udents) from
engineering institutes affiliated to JNTU in Hyderabad region.
The Chi ef Gu est: Dr. G . T ulasi Ram Das ( Registrar: JNT U Hyderabad) has
gone t hrough t he book and was i mpressed t o see the di fferentiation
provided in t he book bet ween “ Microprocessors and Microcontrollers”
which is not a vailable i n any of t he bo oks pu blished on t his cou rse. He
Teachers listening to Mr. Ghoshal at
revealed the fact that recently JNTU has interviewed some candidates for JNTU Hyderabad
the l ecturer’s position a nd most o f th e y oung faculties w ere n ot a ble to
differentiate b etween mi croprocessors a nd micro controllers. He has a lso
appreciated the various supplements for bot h inst ructors and st udents
provided with the book.
 On Wednesday 28t h April, t he seco nd pr e launch and worksh op o f
our forthcoming title on Computer Fundamentals by Dr. Anita Goel at
Ajay Kumar Engineering College, Ghaziabad.
There were about 75 part icipants att ended t his ev ent from diffe rent
institutes across Ghaz iabad, Faridabad, Noida, Gre ater Noida and
Aligarh.
Faculties from NCR Region took part
in the event.

8. PAGE 8 PEARSON EDUCATION E-BULLETIN
Technology Products: My Labs and
Mastering
My Labs and Mastering series are i nnovative i nteractive on line learning
tools that can be customized to the needs of lecturers and students. A full
range of assessment, homework and sophisticated g rade b ook f unctions
are built into this technology.
With t heir abu ndant coll ection of resources, M y Labs offer st udents many
ways t o st udy, and inst ructors many w ays t o sa ve t ime – a ll in one
convenient place.
List of My Labs for Engineering, Science and Mathematics
1. MyMathLab
2. MyStatLab
3. MyBiologyLab
4. MyCodeMate
5. MyNursingLab
6. Mastering Physics
7. Mastering Chemistry
8. GOAL
GOAL is Pearson's premier online
homework and assessment system for
Computer Science Java
Programming, Operating Systems,
and Database Systems courses.
In 2010, al l our n ew Indian Or iginal tex tbooks a re a ccompanied w ith
mQuest. You can get mo re out of y our textbook and your ce ll phone. Use
Pearson’s m Quest to revise concepts and definit ions, searc h fo r formulae
and take quizzes on your phone.
 It’s an easy to use application that you just need to download once
via Bluetooth, GPRS or data cable.
 Is compatible with most phones and d oes not int erfere with ot her
features on your phone.
 Occupies very little memory of your phone.

9. PEARSON EDUCATION E-BULLETIN PAGE 9
Custom Publishing and Learning Solutions
We hav e a d edicated pract ice within t he company t o del iver cont ent on
demand as per t he need of t he cust omer. Cus tom Pu blishing is a u nit of
Business De velopment wit hin Pearso n Ed ucation India t hat pub lishes books
developed and mapped to the specific requirements of a syllabus, institute,
university or corporation. In a span of nine months, we have published seven
books, with several more in the works.
Pearson Lea rning Solutions customizes educat ional t ools and resources t o
create learning program mes t hat me et the specifi c requirements of
companies a nd a cademic inst itutions. We part ner w ith ou r cust omers t o
develop and customize pl ans wi th a fu ll range of supp ort, from ad vanced
learning tools to complete curriculum and faculty development.
We combi ne content breadt h and ext ensive capabil ities w ith our best -of-
breed instructional design and a prov en track record. Our coordination with
our partners all ows us to perfectly understand the commitments to s tudents
as well as recognize the demands that companies face. It’s the reason why
so m any h igher e ducational institutions a nd co mpanies cho ose t o p artner
with Pearson Learning Solutions.
More details are available at www.pearsonlearningsolutions.com
alliance with
Pearson Edu cation and Sa nguine Tec hnical Publishers ( A Karnataka base d
publishing company) ha ve joined ha nds t ogether t o co-bra nd, excl usively
publish and distribute Sanguine’s PAN India potential titles.
This alliance that comes in force with effect from January 2010, brings some
prestigious and well established author’s like Ganesh Rao, Sudhakar Samue l
and Hari Bhatt to Pearson who are well respected in their respective fields.

10. PAGE 10 PEARSON EDUCATION E-BULLETIN
Media Reviews