1. PERSONAL BRAND EXPLORATION
Payton Doyle
Project & Portfolio I: Week 1
NOVEMBER 30, 2022

2. My name is Payton Doyle. I grew up in a
household where NFL football was a commonly
discussed topic. As a kid, my father and I used
to have NFL debates for hours on end, it was a
way for us to bond and interact. At the age of 9 I
started writing about the NFL in my spare time
and when I was 16 years old, I started my first
sports podcast. I hope to continue to share my
love for the NFL and the sports world to
everyone and build connections with others
through sports, just as I have my whole life.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Anchor
• Radio Talk Show Host
• Reporter
BRAND ARCHETYPE –As the hero
archetype, I tend to inspire others. I
will share inspiring stories of
overcoming the odds in relation to
sports to help viewers and listeners
develop an emotional connection
with my content.
On-Air Talent for NFL Network
Picture Relevant
to Your Industry
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4. Recruiters and Hiring agents at NFL Network
TARGET AUDIENCE
Michele Mancuso
Outreach Plan:
• Put together a good resume.
• Send emails or get connected on LinkedIn.
• Follow up through email in two weeks.
PROFILE
PICTURE
Senior Manager, Talent
Acquisition at NFL
Leigh Mayock
Outreach Plan:
• Through experience, put together a good resume and
demo reel.
• Reach out through email or LinkedIn.
• Follow up through email in two weeks.
PROFILE
PICTURE
Talent Manager at NFL
Network
Lauren Giovannitti Outreach Plan:
• Apply for an entry level job with a good resume.
• Connect on linkedin and email.
• Follow up through email in two weeks.
PROFILE
PICTURE
Director, Human Resources
at NFL

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get an entry level job at a news station.
‣Upon graduation, build a resume and start
applying for open positions.
Mid Term: (2030)
• Become an on-air talent at a radio/television network.
‣As I build up more and more connections and
trust within the industry, start applying for on-
air positions.
Long Term: (2040)
• Start my own online sports news network with live
shows, breaking news, and articles.
‣Try to build a team through connections that I
have built over the years to create a team full
of workers and business partners who are
willing to help me complete my vision and
goals.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Cloud
SOFT
HARD
Novice
Social Media Software Novice
Working in teams Expert
Public Speaking Adept
LexisNexis
SOFT
HARD
Novice
Microsoft Office Software Novice
Working with Computers Novice
Thinking Creatively Novice

7. I help sports news networks keep viewers
engaged by presenting inspiring story lines
and creating emotional connections between
viewers and these news stories.
PROMISE

8. CREDENTIALS
Work Experience:
• Manager at Keglers Corral Bowling Pro
Shop
• Dishwasher at 4 Rivers Smokehouse
Education:
• Sportscasting, B.S., Full Sail University (2024)
Awards:
• 4x All-County honors for High-School
bowling
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to Your Industry
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9. COMPETITION
Noah Latzsch
Industry Experience:
• Student in Sports Broadcasting
Education:
• Sportscasting, B.S., Full Sail University (2024)
Leadership Experience:
• High School and College Sports
Skills and Proficiencies:
• Skill 1 Sports Analytics and Management- College
Courses
• Skill 2 Sports Broadcasting – College Courses
Payton Doyle
Overall Online Presence:
• Headshot, Customed Page info and url. 70 connections
• Grade: Average online presence
HEADSHOT HEADSHOT
Industry Experience:
• Student in Sports Broadcasting
Education:
Sportscasting, B.S., Full Sail University (2024)
Leadership Experience:
• High School Sports
• Has hosted/appeared on live shows and
podcasts online
Skills and Proficiencies:
• Skill 1 Clear and strong speaker
• Skill 2 Sports Broadcasting – College Courses
Overall Online Presence:
• Grade: Average
• 8 related results within first 3 pages of google. No
negative results, with few positive results

10. COMPETITION
Dawson Shifferd
Noteworthy Experience:
• Camp Counseling at Camp Michawana
• High School Sports and Robotics
• College Sports
• Rock Climbing and Ultimate Frisbee Teams
Payton Doyle
HEADSHOT HEADSHOT
Industry Experience:
• Student in Sports Broadcasting
Education:
Sportscasting, B.S., Full Sail University
(2024)
Skills and Proficiencies:
• Skill 1 Esports Casting – Controller endorsements
• Skill 2 Sports Analytics & Management – College
courses
• Skill 3 Sports Broadcasting – College Courses
Overall Online Presence:
• Professional headshot, Customized page info and url,
20 connections. Youtube, Twitch, and Twitter content
• Grade: Average to good online presence.
Industry Experience:
• Student in Sports Broadcasting
Education:
Sportscasting, B.S., Full Sail University
(2024)
Leadership Experience:
• High School Sports
• Has hosted/appeared on live shows and
podcasts online
Skills and Proficiencies:
• Skill 1 Clear and strong speaker
• Skill 2 Sports Broadcasting – College courses
Overall Online Presence:
Grade: Average
8 related results within first 3 pages of google. No
negative results, with few positive results

11. BRAND POSITION
“THE NFL GUY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Work in studio while at Full Sail
‣ 2022-2024 | Winter Park
• Call Rollins games while at Full Sail
‣ 2022-2024 | Winter Park
Digital Marketing
• Primary Content: I will create NFL based content that
presents interesting and inspiring stories that people may not
have heard before.
• Primary Tools: Weekly content will be posted on tiktok and
youtube.
• Website: My website will contain brand-related content along
with original articles about different sports news stories.
Picture of You
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13. PROFESSIONAL DEVELOPMENT
Mentor
• I hope to find a mentor who inspires me to be better
every single day. One that is knowledgeable and has
the same visions for me as I do in myself. Someone
who believes in me. The best time to meet this person
is unknown to me, I just look forward to building
connections along the way.
Formal Education
• Earn my bachelor’s degree from Full Sail University for
Sportscasting in March, 2024.
Technical Skills
• Learn Microsoft Office , November 2023
• Learn Nexis Lexus, August 2023
• Learn analytical or scientific software, July 2023
Soft Skills
• Improve on thinking creatively, November 2022
• Get more comfortable with working with computers,
November 2022
• Improve my writing skills to be better at
documenting/recording information, November 2022

14. YOUR NAME
You know how people think that football is “just a game”? Well, what I do is
show people that football is more than just a game by sharing emotional,
inspiring and engaging storylines. In fact, my instructors have told me that I
am great at making stories come to life.
Picture of You
Goes Here

15. REFERENCES
LinkedIn. (n.d.). NFL Network | LinkedIn. NFL Network:
Overview | LinkedIn. Retrieved December 1, 2022, from
https://www.linkedin.com/company/nfl-network
27-3023.00 - news analysts, reporters, and journalists. O*NET
OnLine. (n.d.). Retrieved November 30, 2022, from
https://www.onetonline.org/link/summary/27-3023.00
Lauren Giovannitti - director, Human Resources - LinkedIn.
(n.d.). Retrieved December 1, 2022, from
https://www.linkedin.com/in/lauren-giovannitti-1016968
NFL Network Human Resources | comparably. (n.d.).
Retrieved December 2022, from
https://www.comparably.com/companies/nfl-network/human-
resources