PRESENTATION ON FACEBOOK MARKETING BY -
PAWNESHWARDATTRAI
This is a Presentation which is mainly based on Facebook Marketing and prepared by –
Pawneshwar Datt Rai
For Detail Information Visit on-
http://www.in.linkedIn.com/in/pawneshwardattrai/
http://www.facebook.com/advertising/

Facebook Marketing
 Basic Facebook features
News Feed
Timeline (Profile)
Graph Search
 Social density of audience is magnified
Facebook is largest repository of deeply
personal information
Facebook geared to maximizing connections
between users
This PPT presented By – Pawneshwar Datt Rai

This PPT presented By – Pawneshwar Datt Rai

Targeted Marketing
Location (within ___ miles of a certain city)
Age
Gender
Interests
Connections
Celebrating their birthday
Relationship status
Language
Education
Workplace
This PPT presented By – Pawneshwar Datt Rai

Facebook Marketing Tools
Like Button
Brand Pages
News Feed Page Post Ads
Right-Hand Column Sidebar Ads
Mobile Ads
Facebook Exchange (FBX)
This PPT presented By – Pawneshwar Datt Rai

Typical Facebook Marketing Campaign
 Establish Facebook brand page
 Use comment and feedback tools to develop fan
comments
 Develop a community of users
 Encourage brand involvement through video, rich
media, contests
 Use display ads for other Facebook pages and
social search
 Display Like button liberally
This PPT presented By – Pawneshwar Datt Rai

FACEBOOK CAMPAIGN PAGE !!!
This PPT presented By – Pawneshwar Datt Rai

Measuring Facebook Marketing Results
 Basic metrics:
 Fan acquisition (impressions)
 Engagement (conversation rate)
 Amplification (reach)
 Community
 Brand strength/sales
 Facebook analytics tools
 Facebook Page Insights
 Social media management systems (HootSuite)
 Analytics providers (Google Analytics, Webtrends)
This PPT presented By – Pawneshwar Datt Rai

A Happy and Prosperous day to all friends.
This PPT presented By – Pawneshwar Datt Rai
Also be sure to
visit
http://www.faceb
ook.com/advertisi
ng/ for how-to
information, best
practices, and to
set up your own
advertisement