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                         YPT! Workshop 2011, Stuttgart
                          Pavel Dolezal, Twareg a.s.




středa, 13. dubna 2011
CV




středa, 13. dubna 2011
CV

                         Atlas.cz - 150.000 web pages




středa, 13. dubna 2011
CV

                         Atlas.cz - 150.000 web pages

                         Ataxo.com - 15.000 SMB clients




středa, 13. dubna 2011
CV

                         Atlas.cz - 150.000 web pages

                         Ataxo.com - 15.000 SMB clients

                              - PPC, SEO, Websites




středa, 13. dubna 2011
History


středa, 13. dubna 2011
středa, 13. dubna 2011
středa, 13. dubna 2011
Composition




středa, 13. dubna 2011
Composition
                         name - head line




středa, 13. dubna 2011
Composition
                         name - head line

                         offers




středa, 13. dubna 2011
Composition
                         name - head line

                         offers

                         contacts!




středa, 13. dubna 2011
Composition
                         name - head line

                         offers

                         contacts!

                         call to action




středa, 13. dubna 2011
Composition
                         name - head line

                         offers

                         contacts!

                         call to action

                         rating (size)




středa, 13. dubna 2011
1st round


středa, 13. dubna 2011
Challenges




středa, 13. dubna 2011
Challenges

                         bring relevant people




středa, 13. dubna 2011
Challenges

                         bring relevant people

                         expose them to the info




středa, 13. dubna 2011
středa, 13. dubna 2011
středa, 13. dubna 2011
website




středa, 13. dubna 2011
website




středa, 13. dubna 2011
website




středa, 13. dubna 2011
website




středa, 13. dubna 2011
website




středa, 13. dubna 2011
Composition




středa, 13. dubna 2011
Composition
                         name - head line




středa, 13. dubna 2011
Composition
                         name - head line

                         offers + products




středa, 13. dubna 2011
Composition
                         name - head line

                         offers + products

                         contacts!




středa, 13. dubna 2011
Composition
                         name - head line

                         offers + products

                         contacts!

                         call to action




středa, 13. dubna 2011
Composition
                         name - head line

                         offers + products

                         contacts!

                         call to action

                         rating (references)




středa, 13. dubna 2011
2nd round


středa, 13. dubna 2011
website




středa, 13. dubna 2011
website




středa, 13. dubna 2011
website




středa, 13. dubna 2011
website




středa, 13. dubna 2011
website



                             ds
                         i en
                 fr
středa, 13. dubna 2011
website



                             ds                    a ls
                         i en                 rt ic
                 fr                         ve
středa, 13. dubna 2011
3rd round


středa, 13. dubna 2011
website




středa, 13. dubna 2011
website




středa, 13. dubna 2011
website




středa, 13. dubna 2011
bs
                                              clu
                                     ya lty
                                   lo




                         website




středa, 13. dubna 2011
bs
                                              clu
                                     ya lty
                                   lo




         n ds
    f rie


                         website




středa, 13. dubna 2011
bs
                                              clu
                                     ya lty
                                   lo




         n ds
    f rie


                         website

                                                       ic als
                                                  v ert




středa, 13. dubna 2011
bs
                                              clu
                                     ya lty
                                   lo




         n ds
    f rie


                         website

                                                       ic als
                                                  v ert




středa, 13. dubna 2011
bs
                                              clu
                                     ya lty
                                   lo




         n ds
    f rie


                         website

                                                       ic als
                                                  v ert




středa, 13. dubna 2011
bs
                                              clu
                                     ya lty
                                   lo




         n ds
    f rie


                         website

                                                       ic als
                                                  v ert




středa, 13. dubna 2011
bs
                                              clu
                                     ya lty
                                   lo




         n ds
    f rie


                         website

                                                       ic als
                                                  v ert




středa, 13. dubna 2011
Challenges




středa, 13. dubna 2011
Challenges
                 find relevant people out there




středa, 13. dubna 2011
Challenges
                 find relevant people out there

                 distribute TO them




středa, 13. dubna 2011
Challenges
                 find relevant people out there

                 distribute TO them

                 communicate with them




středa, 13. dubna 2011
Challenges
                 find relevant people out there

                 distribute TO them

                 communicate with them

                 People will consume the info
                 WITHOUT ever coming to your web!!!


středa, 13. dubna 2011
Website is the central
           point of information




středa, 13. dubna 2011
Website is the central
           point of information

                         XML standardization aka




středa, 13. dubna 2011
Website is the central
           point of information

                         XML standardization aka

                         response driven communication




středa, 13. dubna 2011
Website is the central
           point of information

                         XML standardization aka

                         response driven communication

                         boom in distribution




středa, 13. dubna 2011
Website is the central
           point of information




středa, 13. dubna 2011
Website is the central
           point of information

                         distribute




středa, 13. dubna 2011
Website is the central
           point of information

                         distribute

                         communicate




středa, 13. dubna 2011
Website is the central
           point of information

                         distribute

                         communicate

                         monitor




středa, 13. dubna 2011
Website is the base!




středa, 13. dubna 2011
středa, 13. dubna 2011
středa, 13. dubna 2011
středa, 13. dubna 2011
středa, 13. dubna 2011
středa, 13. dubna 2011
Some points...




středa, 13. dubna 2011
Some points...
                         Keep it above the fold!




středa, 13. dubna 2011
Some points...
                         Keep it above the fold!

                         Limit navigation




středa, 13. dubna 2011
Some points...
                         Keep it above the fold!

                         Limit navigation

                         People don’t read they scan




středa, 13. dubna 2011
Some points...
                         Keep it above the fold!

                         Limit navigation

                         People don’t read they scan

                         Video




středa, 13. dubna 2011
Some points...
                         Keep it above the fold!

                         Limit navigation

                         People don’t read they scan

                         Video

                         Load quickly!


středa, 13. dubna 2011
středa, 13. dubna 2011
Thank you !

                              Pavel Dolezal, Twareg a.s.

                              pavel@twareg.com

                              Twitter: @pabu01


středa, 13. dubna 2011

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Prezentace stuttgart ypt 2011 pavel dolezal