Paula Azevedo Macedo

San Francisco Bay Area United States

Design Strategist & UX Researcher at Embraer

Design

9+ years humanizing technologies as UX professional. @Embraer helping teams to discover next breakthrough on air transportation and mobility through human centered design. Currently involved in the studies and development of the eVTOL (electric Vertical Take Off and Landing) aircraft, the future of urban mobility. UX team role is help to design products and services that combine human needs with exponential technologies possibilities and viable business. With applied social sciences background, my role is understand people: behaviors, needs, desires, motivations, goals, context, interactions and the relationship with technology. Before Embraer, I helped several companies such as Micro...