Social Media Poisons and Antidotes (Paula Berg, Linhart Public Relations)
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The document provides 10 tips for revolutionizing corporate communication and driving change through social media integration. It advocates appointing a social media leader to oversee strategic planning and ensuring infrastructure is in place. It stresses understanding customers, trends, and using multiple communication channels and assets together to maximize engagement and results. The document cautions on legal risks but emphasizes balancing risk with reward to protect reputation.
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Social Media Poisons and Antidotes (Paula Berg, Linhart Public Relations)
- 2. OUR MISSION WORLD DOMINATION Complete integration of social media into every internal and external communication effort in a way that makes sense for our Company and meets Customer expectations.
- 3. Third World Social Media But… No Vision No Infrastructure No Analysis No Momentum LET’S HOPE THERE’S NOT A CRISIS
- 6. Social Media Leaders CZAR DICTATOR TYRANT
- 8. Organizational Philosophies S W A Servant’s Heart Warrior Spirit Fun-Loving Attitude
- 11. 4. PR & Marketing PR MARKETING
- 13. Customers What are your Customers saying Need people who can think, speak and advocate for them What do they want
- 14. 5. Numbers Blah, Blah, Blah.
- 15. Trends, Patterns, Value What are the numbers tying to tell you? What are you trying to prove? What should we be doing differently? What do you going to do about it? Who cares?
- 16. CASE STUDY: Social Media Fare Sale 7
- 17. 6. Twitter & Facebook
- 18. Think Beyond Leverage all assets In concert Mobile Blogs Text Photo Video Forums Email Internal Communication
- 19. 7. Employees
- 20. Employees
- 22. 8. Lawyers SORRY
- 24. 9. Contests
- 25. Becoming a Social Business What other parts of your business can benefit from social media What value can you provide beyond fun and games How can you integrate your efforts to across channels to maximize results
- 26. 10. Malcolm Gladwell “ The evangelists of social media seem to believe that a Facebook friend is the same as a real friend.” “ Online relationships are weak.” “ Twitter is a way of following (or being followed by) people you may never have met.” “ Facebook is a tool for keeping up with people you would not otherwise stay in touch with.”
- 27. You BRING IT!
- 28. CONTACT ME ANYTIME [email_address] @paulaberg @LinhartPR
Editor's Notes
- In 2010, Southwest Airlines revamped it’s intranet to incorporate a variety of social media functionality including: An Employee Blog Daily videos A podcast Personal Profiles The intranet is accessible from any computer via secure login One year later, the airline made its entire intranet available via a secure smartphone app. Within one month, 12,000 employees had downloaded the app Benefits 24 hour access Productivity and efficiency