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Creative Commons Open Business Models, Case Studies, & Findings



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Presentation given at Open Education Conference 2015 in Vancouver British Columbia, November 19, 2015.

Description: In March of 2015, with support from the Hewlett Foundation, Creative Commons launched an open business model initiative aimed squarely at showing how Creative Commons licenses can, and are, used by business, nonprofits and governments. This initiative emerged out of a need to show how organizations and creators can produce OER and other Creative Commons licensed works in a way that generates social good in sustainable and financially sound ways.

Creative Commons open business model initiative is being done in an interactive community-based way using an open business model canvas and an online community for sharing and discussion. Creative Commons directly collaborates with organizations using a process that supports both autonomous and collaborative design, development of open business model designs, and ensuing analysis of the results.

In this panel presentation, organizations who worked with Creative Commons to generate an open business model will share their experience. They will describe their motivations, explain how they engaged in the Creative Commons open business model process, outline what they learned, and reveal new opportunities and directions they took as a result.

Creative Commons will describe the tools and processes it used and how those tools and processes evolved and changed through community interaction. Latest versions of tools and process will be compared to starting ones and made available to all participants. Analysis insights from both panel organizations and Creative Commons will be shared.

Creative Commons will outline open business models lessons learned, the types and categories of open business models that emerged, and summarize key findings. Next steps, opportunities for participation and future plans will be described.

Attendees of this session will gain:

- an understanding of the open business model initiative and process
- hands on access to the open business model canvas and other tools they can use to develop their own open business model
- knowledge and insights into how open business models work
- strategies and tactics they can incorporate into their own open business model initiative
- the opportunity to get involved in the initiative in an open and collaborative way

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Creative Commons Open Business Models, Case Studies, & Findings

  1. 1. Except where otherwise noted these materials are licensed Creative Commons Attribution 4.0 (CC BY) Paul Stacey, Creative Commons Kate Connors, Hubert Project 19-Nov-2015 Open Business Models
  2. 2. CC & Open Business Models – Phase 1 Building an open source business by Libby Levi licensed CC BY-SA
  3. 3. http://thepowerofopen.org/ http://teamopen.cc/all/ Creative Commons Use Cases & Stories Anecdotal No in-depth analysis or description of replicable model
  4. 4. Elephant in the Room by Bit Boy CC BY Elephant in the Room Fear of Open Financial impact – how earn revenue? Business model? Sustainability? Makes sense for public sector but what about for-profit? A business model will destroy the spirit of openness.
  5. 5. http://creativecommons.org/weblog/entry/45022 Generate interactive set of open business model tools Create open business model profiles: OER Open Access Open data Organizations transitioning to open Analysis & report to show key strategies and tactics Conduct a workshop on open business models
  6. 6. 470 co-authors from 45 countries Used globally by startups and big corporations. Start with - What is a business model? Open Business Models Tools
  7. 7. Business Model Generation Canvas licensed CC BY-SA
  8. 8. Open Business Model Canvas Remix https://docs.google.com/drawings/d/1QOIDa2qak7wZSSOa4Wv6qVMO77IwkKHN7CYyq0wHivs/edit?usp=sharing
  9. 9. Open Business Model Building Block Questions https://docs.google.com/drawings/d/1kACK7TkoJgsM18HUWCbX9xuQ0Byna4plSVZXZGTtays/edit?usp=sharing
  10. 10. Tool for Analysis Tool for Design
  11. 11. Design Workshops
  12. 12. The Hubert Project Learning that Transforms Public Affairs
  13. 13. The purpose of the Hubert Project is to build professional effectiveness in public affairs by connecting educators through the creation and exchange of engaging teaching materials that enhance student learning. Purpose
  14. 14. A broad community… Over 320 users from over 125 institutions
  15. 15. …accessing materials about diverse topics… 53 materials uploaded More under development
  16. 16. …based on a variety of contexts Mapped using batchgeo.com
  17. 17. Key Discussion Points • Content creation • Building the user base • Establishing sustainability • Learning & sharing
  18. 18. Key Discussion Points • Content creation • Building the user base (including students) • Establishing sustainability • Learning & sharing
  19. 19. Institutional Partnership with Hong Kong University Benefits: Sustainability of Initiative, Internationalizing the Curriculum
  20. 20. Customized Training – Ohio State University – Arizona University – Indiana University – Hertie School of Governance (Berlin) – Build a network of Human Service researchers and structures by training on content creation & use in alignment with Public Management Research Conference (June 2015)
  21. 21. 2013 Fellows John Ronquillo Assistant Professor, DePaul Jessica Sowa, Associate Professor, Colorado Steven Rathgeb Smith, Professor, DC Julia Classen, consultant Barbara Blumenthal, consultant
  22. 22. 2014 Fellows Jamie Levine Daniel, Doctoral Candidate, John Glenn School of Public Affairs at the Ohio State University Meghan Jarpe, doctoral student, School of Social Services Administration at the University of Chicago. Maria Rodriquez, doctoral candidate, School of Social Work at the University of Washington
  23. 23. Key Discussion Points • Content creation • Building the user base • Establishing sustainability • Learning & sharing
  24. 24. Academic: Case Teaching Workshops • American Political Science Association • NASPAA Fall Conference 2014 • Partnership for African Social Governance Research • Webinars for User Base
  25. 25. Practitioner: Human Service Partnerships • Continued growth in practitioner-driven content and users – Partner with other Kresge grantees: case partners, users • Topical-Based E-Studies – Community engagement – Board effectiveness – Staff cultural competency – Evidence-based practices – Community engagement
  26. 26. Key Discussion Points • Content creation • Building the user base • Establishing sustainability • Learning & sharing
  27. 27. Key Growth Activities Design Charette MOU with Hong Kong University Fellows Training Diversify Funding July 2012- present
  28. 28. Funding Diversification Kresge…… And - Earned income for Trainings - Operational Partners & Funding from Humphrey School - Regional Foundations - Federal government & national foundations supporting research
  29. 29. Partnership for African Social Governance Research
  30. 30. Key Discussion Points • Content creation • Building the user base • Establishing sustainability • Learning & sharing
  31. 31. Training & Outreach • Fellows Gathering at ARNOVA Conferences, (Fall 2013 & 2014 & 2015) • C-Sloan Online Learning Conference (October 2012& April 2014) • NASPAA Public Affairs program development conference (Fall 2012 & 2013) • APPAM Teaching Conference (April 2014) • Webinars • Customized Training at Public Affairs Schools – Ohio State University – Arizona University – Indiana University – Hertie School of Governance (Berlin) • New Partners on Content Development
  32. 32. Research & Evaluation • Annual full user base electronic surveys with follow up randomized phone survey • As user base continues to grow, more in- depth research on faculty growth and student learning outcomes with doctoral candidate (starting Fall 2015)
  33. 33. Open Business Model Canvas
  34. 34. CC & Open Business Models – Phase 2 Building an open source business by Libby Levi licensed CC BY-SA
  35. 35. https://www.kickstarter.com/projects/creativecommons/made-with-creative-commons-a-book-on-open-business 24 examples of exemplary open business models from around the world & across all sectors Analysis, themes, lessons learned / replicability Business plan feedback (22) / Consulting (3) / Work with us (1) Sarah Pearson Paul Stacey
  36. 36. 78 nominations – voting for 12 Selection criteria: • geographic diversity • industry/domain diversity • mix of creators and platforms • no unicorns/business model should be replicable (or at least some lessons from the model that can be reused by others) • mix of business models (advertising, physical goods, services, live performances, etc) • CC licensing must be more than incidental to the model • no business model completely reliant on grant funding • must be CC licensing specifically, not software or other open licenses https://medium.com/made-with-creative-commons/latest Work in progress posts
  37. 37. 1. OpenDesk 2. Lumen Learning 3. Cards Against Humanity 4. PLoS 5. Cory Doctorow 6. Wikimedia Foundation 7. WordPress 8. Arduino 9. Thingiverse 10. Open Data Institute 11. Amanda Palmer 12. Rijksmuseum 12 based on Votes 13. Noun Project 14. Gooru 15. OpenStax 16. Your suggestion? 17. … Next 12 Medium, Outernet, Posiba, OpenWords, + … Startups Section
  38. 38. 1. Origin of the business 2. Business model 3. Pivots and changes you’ve made after initial implementation 4. The role of Creative Commons 5. Curation and creation process 6. The role of social good 7. The role of community 8. The open movement 9. Partnerships & collaborations 10. Measuring success 11. Recommendations for others 12. Resources Interviews Explore
  39. 39. 1. Universe University 2. Community Development Through Public Art 3. Tumuult Design & Publishing 4. Frank Money – finance tech 5. Inner Circle – coaching and consulting 6. SwissDeCode – genetic food test strip & open food DNA data base starting with beer 7. + … Business Plan Feedback 1. OERu / Wayne Mackintosh 2. Seats2meet.com & Society 3.0 Ronald van den Hoff 3. Michael Lewis Consulting 1. Association of College & Research Libraries (ACRL) Work with us
  40. 40. What We’ve Learned So Far 1. CC licensing doesn’t have much in common with the sharing economy – main similarity is making better use of existing resources 2. Open business models generally have a deeper motivation beyond maximizing profit 3. Successful open businesses usually have a compelling social mission. Akin to fair trade or Leeds building. Establish themselves as social enterprises and BCorps. 4. Open businesses usually have an engaged community contributing to the success of the business. 5. Often crowdsource content and/or marketing
  41. 41. Things We’ve Learned So Far 6. Share rewards and financial returns with their community 7. Maximize abundance – eliminate artificial scarcity. 8. Traditional market economics aren’t a good fit. See - Traditional Economics Don’t Make Sense For Open Business Models 9. Gifts rather than commodities. 10. Use multiple means of open.
  42. 42. CC & Open Business Models – Phase 3 Coming Soon
  43. 43. Paul Stacey Creative Commons web site: http://creativecommons.org e-mail: pstacey@creativecommons.org blog: http://edtechfrontier.com presentation slides: http://www.slideshare.net/Paul_Stacey News: http://creativecommons.org/weblog Facebook: https://www.facebook.com/creativecommons
  44. 44. 470 co-authors from 45 countries Used globally by startups and big corporations. Books


  • Leah – All Hubert materials are about reaching the learner with a story that utilizes research on technology-enhanced learning to improve student outcomes. There are different ways of telling a story, but each utilizes a variety of media to help bring a story to life for the learner.

    Over 65 materials have been created or are currently in development on topics ranging from the evolution of human rights NGOs in India to the benefits and challenges of government-NGO partnerships to how to analyze policy fields.
  • Involve students
  • She plans to develop a case focusing on the scaling strategies of the Mid-Ohio Foodbank (MOFB), which distributes food to communities across 20 counties throughout Ohio.

    She plans to develop a case study of an organization that has recently undergone multi-cultural organizational development.

    She plans to develop an eCase examining the delivery of foreclosure mitigation counseling in Latino communities in Seattle, WA by looking at The Home Ownership Center at El Centro de la Raza in Seattle’s Beacon Hill neighborhood.

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