Building brand loyalty and accelerate customer acquisition rate at the same time. New Digital marketing tool for any eCommerce and mCommerce platforms.

1. Introducing
Digital Gift Card Technology
for increasing revenue

2. Digital Gift Card Technology
Not only marketing tool, but a marketing solutions
Harmonizing
customer retention and acquisition
What When Who How WhereWhy

3. What
Digital Gift card technology For increasing profitability
What is digital gift card?
Digital gift card allows brands to reconnect with their existing and new customers. It offers unique
shopping experiences for boosting occasional purchases. Online shopping technology trends
extended opportunities for customers on how to buy gift card. Gift cards today are available on web
eCommerce, mobile eCommerce or social network application. Also, payment technology brought
in personification and customization electronic payment. Creating more engaging experiences for
customer to send digital gift card like never before.
Digital gift card & customer retention
eCommerce business is competitive and required high demand of service to keep customers
engaged. It is important to keep existing customers happy as they tend to spend more, and cost less.
Moreover, the loyal customers can make a valuable references to new potential customers. In some
case, it can decrease significantly number of return gift.
Digital gift card & customer acquisition
Growing business from whom we trust have been a proven success story. With plenty supply of
products and services on internet, it is hard to persuade new consumers. The acquisition cost is
important to evaluate business strategy.

4. When
Digital Gift card technology
When should we offer digital gift card?
Sending gift card is cultural thing that shows qualitative relationship and special moments. And it
have been with us for so long. It is a part of how we build and expand communities. Internet payment
technology helps renewal the tradition for today generations. Digital gift cards are easy to give and
always appreciated. It serves both seasonal and personal occasions.
Digital gift card & seasonal purchases
Growing popularity of sending digital gift card among millennials is a clear evident. Online spending
behavior shows that sending digital gift card are as valuable and thoughtful as presenting physical
gifts. Promoting digital gift card service during holiday and greeting season can build brand
awareness and act as a special occasion reminders.
Digital gift card & loyalty program / remarketing tool
It is an alternative tool for profiling prospects, understanding their needs, and in building
relationships with them by providing the most suitable products and enhanced customer service.
It can also be components to drive loyalty and engagement for retailers. “instant gratification” that
are incentivizing customers with a gift card.
For increasing profitability

5. Who
Digital Gift card technology
Who wants digital gift card?
Digital gift card is possible to reach a younger demographic than they may have with traditional
plastic cards. As the growth of smartphone usage, it might imply the increase rates for egift card
sales too. Most of customers today are millennials. They expect a dialogue with the businesses they
support. They need constant communication so much as instant gratification. Digital gift cards are a
perfect solution to enhance the shopping experiences. It is engaging medium for customer contact,
incentivizing behavior and rewarding frequently purchases.
End users purchasing habits (InComm research 2014)
● 90% of gift cards are used within the first 60 days.
● 85% of people age 18-35 are like to buy 1 digital gift card during holiday season
● 72% of customers will spend MORE than the value of their card on average at 20%
● 72% said digital gift cards are secure
● 38% said a variety of designs to choose from (birthday, holiday, etc.)
● 36% said the ability to personalize the message
● 33% said easier to send and 27% said easier and quicker to purchase
● 24% said harder to lose
● 20% said easier to redeem
● 19% said environmentally friendly
● 15% said the recipient prefers digital gift cards
For increasing profitability

6. Why
Digital Gift card technology
Why brands need digital gift card?
Digital gift cards are a bridge between offline and online marketing. it helps marketers gain
knowledge of their customers and shopping behavior. Marketers need to find their best value
customers fast. And create engaging shopping experiences to keep them to spend money more and
frequent. As Gartner research said 80% of a company's future profits come from 20% of its existing
customers.
Digital gift card can be marketing solution to identify whom, when and where to push sales.
Sustainably drive revenue, customer retention will be great ROI strategy to focus on.
Digital gift cards can offer more benefit to the retailers. It can reach out and touch customers and
drive brand messaging. Yet, it is offering rewards, and bringing foot traffic back to brick-and-mortar
locations with push notification marketing.
Brands need to pay attention on actual customer behavior. Not only focus on the predicted
behavior of demographic. Digital gift card integrated with Web-analytics show data of customer’s
past and present behavior. It allows brands to predict their future behavior and plan better as a
result.
It is perfect solution for driving revenue, building brand awareness and establish competitive
advantage.
For increasing profitability

7. How
Digital Gift card technology
How digital gift card technology helps to increase sales, boost engagement and referrals?
Digital gift card technology can deliver solutions and creating added value in one product design.
With fast-paced business world, brands always face dilemma on growth generation strategy.
Whether is customer retention or acquisition as a key strategy. According to Bain & Company
studied for HBS to have customer retention rates increased by 5%. Profits will increase by 25% to
95%. Meanwhile, customer retention can have a positive impact on acquisition. It would also be a
plan to build loyalty, relationships, and engagement with customers through word-of-mouth and
referrals besides having great products and excellent customer service.
For increasing profitability
Product Features & Customer retention
-Payment can be used all across retails In-store
and online
-Unlimited gift card transaction
-Cost efficient for monitoring, maintenance and
management
-Flexible Payment Options
-Robust better than eCommerce plug-in
-No financial middle man
Product features & Customer acquisition
-Variety for amount of payment
-Single or group payment
-Email / Social network integrated
-Activities participation
-Full control on gift card campaign activation

8. Where
Digital Gift card technology For increasing profitability
Landing page
Email
Newsletter
Web Analytic
SEO/SEM/PPC
Mobile App Social network
Marketing
Tasks
Product
Personalization
A/B testing
Product
Personalization
Up sales
Cross sales
Target Optimization
Lead generation
Remarketing
Geo location
Multi devices
experiences
Customer
Engagement
Customer
Engagement
Lead generation
Product features of digital gift card technology

9. Digital Gift card technology
Landing page
Email
Newsletter
Mobile / Online
Web analytic
SEO/SEM/PPC
Mobile AppSocial network
Driving revenue
through
Comm. channels
◌ฺ◌ี◌ัDigital gift card
technology can be
customer retention
program that also
compensate customer
acquisition activities.
It is best ROI solution
during holiday season.
Digital gift card became a
medium to keep customers.
It brought new offers to
customers to rediscover
and re-engaging with the
brand.
For increasing profitability

10. Customer acquisition
● increased revenue
● increased margins
● increased potential for future sales
Why you need gift card
● prioritizing initiatives,
● identifying key periods for the business
● consumer insights study
● drive purchasing behavior
● using gift cards as incentives
● developing timelines
Digital Gift card technology
Customer retention
● increased return visitor
● increased churn revenue
● decreased return gift rate
● earn referrals traffic
● building brand communities
● building customer loyalty
● building brand experiences
How to integrate gift card
Digital gift card technology features
● Variety for amount of payment
● Single or group payment
● Email / Social network integrated
● Activities participation
● Full control on gift card campaign activation
● Payment can be used all across retails In-store and online
● Unlimited gift card transaction
● Cost efficient for monitoring, maintenance and management
● Flexible Payment Options
● Robust better than eCommerce plug-in
● No financial middle man

11. STAY TUNE!
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