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Transmedia Storytelling                     - wie man mit ‘good stories’ Kunden bindetPatrick MöllerBerlin, 23.04.2013
VomGeschichtenerzählen
„The universe is made of stories, not of atoms“                                       Muriel Rukeyser                     ...
Fotonachweis:CC-BY-SA2.0 – Patrick Gruban | Link
Fotonachweis:CC-BY2.0 - Cliff | Link
Boooooooomblastandruin (CC BY-NC-ND 2.0) | Link
brizzle born and bred (CC BY-SA 2.0) | Link
© 2007, by Warner Bros. (via Wikipedia)
Knuton (CC BY-SA 2.0) | Link
© 2012-2013 Jeremiah Morelli (*jerry8448) | Link
© 2012-2013 Jeremiah Morelli (*jerry8448) | Link
Fotonachweis: © Bantam Books
Grafiknachweis: © Sean Michael Ragan | Link
DasErlebnis
Fotonachweis: © P. Moeller
DieGrundlagen
ERLEBNISSE       FIGUREN                                        KONFLIKT                              ZEITORTE            ...
ERLEBNISSE       FIGUREN                                        KONFLIKT                              ZEITORTE            ...
ERLEBNISSE                                                                                                        Fotonach...
ERLEBNISSE                                                                                                        Fotonach...
TransmediaStorytelling
Grafik: Jenka Gurfinkel
Beispiel I:             Alternate Reality Game•   Titel: „Charlotte is becoming Real“•   Agentur: vm-people GmbH•   Kunde:...
Grafiknachweis: © Fotograf H. Henkensiefken
Covernachweis: © St. Martins Press
Stellen wir uns einmal vor …                   Fotos von Teilnehmern des ARGs nach dem Empfang | Link
Eine der Aufzeichnungen der Diktaphone | Link
Fotos von Teilnehmern des ARGs nach dem Empfang | Link
Fotos von Teilnehmern des ARGs nach dem Empfang | Link
Website des Psychiaters Ivan Krotzler (nicht mehr online verfügbar)
Photo-Walk – Folgte man den Fotos, fand man ein Versteck
Die Story verlagert sich von San Diego nach New York in den Central Park
Dort findet man ein Paket, dass diese Nachricht enthält
Website eines fiktiven Reiseunternehmens | Link
Reise zweier Teilnehmer aus den USA zum Finale in den Sacrower Forst | Link
Beispiel II:            Social Media Storytelling•   Titel: „Vivienne von Wattenwyl“•   Ausführender: Caspar Lösche•   Kun...
Nacherleben der Stationen der Reise (1923/1924) der Hauptfiguren auf der Karte | Link
Nacherleben auf Pinterest | Link
Nacherleben auf Twitter| Link
Beispiel III:            Social Media Storytelling•   Titel: „Effie Briest“•   Ausführung durch: Maxim Gorki Theater-Berli...
Live miterleben auf Facebook| Link
Nachschauen auf Youtube | Link
Beispiel IV:               Website Storytelling•   Titel: „The hybrid Graphic Novel“•   Ausführende: BETC Digital•   Kunde...
Nacherleben im Web | Link
Beispiel V:              Website Storytelling• Titel: „Hobo Lobo of Hamlin“• Ausführender: Stevan Živadinović• Ziel: Bekan...
Nacherleben im Web | Link
Beispiel VI:                   App Storytelling•   Titel: „Mission Mauerfall“•   Ausführender: imaginary friends•   Kunde:...
Nachspielen | Link
Nachspielen | Link
Beispiel VII:           Transmedia Storytelling• Titel: „Ewig Mein“• Ausführender: UFA Lab (unter Mitwirkung der imaginary...
Nacherleben| Link
Nacherleben| Link
Nacherleben| Link
Nachschauen auf Youtube | Link
Vielen Dank für Ihre Aufmerksamkeit!               @patmo     p.moeller@imaginary-friends.de    http://www.imaginary-frien...
Transmedia Storytelling
Transmedia Storytelling
Transmedia Storytelling
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Transmedia Storytelling

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Transmedia Storytelling bietet die Möglichkeit, besondere Erlebnisse zu erschaffen. In diesem Vortrag werden Beispiele beleuchtet, die es durch ihre Art und Weise der Präsentation schaffen, ein solches Erlebnis zu erzeugen. Bei einigen der Beispiele könnte man mit einfachen Mitteln, z.B. durch hinzufügen von Interaktionen, das Erlebnis zu einer Transmedia Storytelling Experience ausbauen.

Veröffentlicht in: Unterhaltung & Humor
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    Sind Sie sicher, dass Sie …  Ja  Nein
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    Sind Sie sicher, dass Sie …  Ja  Nein
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Transmedia Storytelling

  1. 1. Transmedia Storytelling - wie man mit ‘good stories’ Kunden bindetPatrick MöllerBerlin, 23.04.2013
  2. 2. VomGeschichtenerzählen
  3. 3. „The universe is made of stories, not of atoms“ Muriel Rukeyser Fotonachweis:CC-BY2.0 - NASA | Link
  4. 4. Fotonachweis:CC-BY-SA2.0 – Patrick Gruban | Link
  5. 5. Fotonachweis:CC-BY2.0 - Cliff | Link
  6. 6. Boooooooomblastandruin (CC BY-NC-ND 2.0) | Link
  7. 7. brizzle born and bred (CC BY-SA 2.0) | Link
  8. 8. © 2007, by Warner Bros. (via Wikipedia)
  9. 9. Knuton (CC BY-SA 2.0) | Link
  10. 10. © 2012-2013 Jeremiah Morelli (*jerry8448) | Link
  11. 11. © 2012-2013 Jeremiah Morelli (*jerry8448) | Link
  12. 12. Fotonachweis: © Bantam Books
  13. 13. Grafiknachweis: © Sean Michael Ragan | Link
  14. 14. DasErlebnis
  15. 15. Fotonachweis: © P. Moeller
  16. 16. DieGrundlagen
  17. 17. ERLEBNISSE FIGUREN KONFLIKT ZEITORTE SPANNUNGSBOGEN Fotonachweis: inner universe von Beth Scupham (Lizenz: CC BY 2.0) | Link
  18. 18. ERLEBNISSE FIGUREN KONFLIKT ZEITORTE EMOTION SPANNUNGSBOGEN Fotonachweis: inner universe von Beth Scupham (Lizenz: CC BY 2.0) | Link
  19. 19. ERLEBNISSE Fotonachweis: inner universe von Beth Scupham (Lizenz: CC BY 2.0) | Link FIGUREN KONFLIKT ZEITORTE EMOTION SPANNUNGSBOGEN ERZÄHLER Bild: inner universe von Beth Scupham (Lizenz: CC BY 2.0)
  20. 20. ERLEBNISSE Fotonachweis: inner universe von Beth Scupham (Lizenz: CC BY 2.0) | Link FIGUREN KONFLIKT ZEITORTE EMOTION SPANNUNGSBOGEN ERZÄHLER + VERTEILER Bild: inner universe von Beth Scupham (Lizenz: CC BY 2.0)
  21. 21. TransmediaStorytelling
  22. 22. Grafik: Jenka Gurfinkel
  23. 23. Beispiel I: Alternate Reality Game• Titel: „Charlotte is becoming Real“• Agentur: vm-people GmbH• Kunde: St. Martins Press• Ziel: Autorenmarketing zur Einführung des Autors auf dem US- amerikanischen Markt
  24. 24. Grafiknachweis: © Fotograf H. Henkensiefken
  25. 25. Covernachweis: © St. Martins Press
  26. 26. Stellen wir uns einmal vor … Fotos von Teilnehmern des ARGs nach dem Empfang | Link
  27. 27. Eine der Aufzeichnungen der Diktaphone | Link
  28. 28. Fotos von Teilnehmern des ARGs nach dem Empfang | Link
  29. 29. Fotos von Teilnehmern des ARGs nach dem Empfang | Link
  30. 30. Website des Psychiaters Ivan Krotzler (nicht mehr online verfügbar)
  31. 31. Photo-Walk – Folgte man den Fotos, fand man ein Versteck
  32. 32. Die Story verlagert sich von San Diego nach New York in den Central Park
  33. 33. Dort findet man ein Paket, dass diese Nachricht enthält
  34. 34. Website eines fiktiven Reiseunternehmens | Link
  35. 35. Reise zweier Teilnehmer aus den USA zum Finale in den Sacrower Forst | Link
  36. 36. Beispiel II: Social Media Storytelling• Titel: „Vivienne von Wattenwyl“• Ausführender: Caspar Lösche• Kunde: Stadttheater Bern• Ziel: Bekanntmachung der Charaktere und ihrer Erlebnisse im Vorfeld der Tanztheater-Premiere
  37. 37. Nacherleben der Stationen der Reise (1923/1924) der Hauptfiguren auf der Karte | Link
  38. 38. Nacherleben auf Pinterest | Link
  39. 39. Nacherleben auf Twitter| Link
  40. 40. Beispiel III: Social Media Storytelling• Titel: „Effie Briest“• Ausführung durch: Maxim Gorki Theater-Berlin• Kunde: Maxim Gorki Theater-Berlin• Ziel: Aufmerksamkeit in der jungen Zielgruppe auf FB vor der Theater-Premiere
  41. 41. Live miterleben auf Facebook| Link
  42. 42. Nachschauen auf Youtube | Link
  43. 43. Beispiel IV: Website Storytelling• Titel: „The hybrid Graphic Novel“• Ausführende: BETC Digital• Kunde: Peugeot• Ziel: Herausstellung der Merkmale des neuen Modells anhand einer Graphic Novel
  44. 44. Nacherleben im Web | Link
  45. 45. Beispiel V: Website Storytelling• Titel: „Hobo Lobo of Hamlin“• Ausführender: Stevan Živadinović• Ziel: Bekanntmachung der eigenen Fähigkeiten als Webdesigner und Programmierer
  46. 46. Nacherleben im Web | Link
  47. 47. Beispiel VI: App Storytelling• Titel: „Mission Mauerfall“• Ausführender: imaginary friends• Kunde: Sprylab (tripventure)• Ziel: Anpassung und Weiterentwicklung einer bestehenden Geschichte zum besseren Kennenlernen geschichtlicher Orte
  48. 48. Nachspielen | Link
  49. 49. Nachspielen | Link
  50. 50. Beispiel VII: Transmedia Storytelling• Titel: „Ewig Mein“• Ausführender: UFA Lab (unter Mitwirkung der imaginary friends)• Kunde: Droemer Knaur Verlag• Ziel: Aufmerksamkeitsfördernde Kampagne vor der Veröffentlichung des neuen Buches „Abgeschnitten“ von Sebastian Fitzek und Michael Tsokos
  51. 51. Nacherleben| Link
  52. 52. Nacherleben| Link
  53. 53. Nacherleben| Link
  54. 54. Nachschauen auf Youtube | Link
  55. 55. Vielen Dank für Ihre Aufmerksamkeit! @patmo p.moeller@imaginary-friends.de http://www.imaginary-friends.de/ Hintergrundgrafiken und Layout dieser Präsentation: Elegantthemes.com | Link

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