Go Green, Go Clean: Visit to Cyprus

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Patrizia Salutij

An European Comenius project with 8 school partners "Go Green, Go Clean, Act Now!"

Education

2010-2012 Go Green, Go Clean: Act Now! Visit to Aradippou - Cyprus

Go... enjoying delicious Cypriot food at the Museum!

All together: go green, go clean, act now!

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Almost anyone with a little creativity can claim to be a “green” company. “Green washing” has become so prevalent in recent years that new marketing laws have had to be put in place to control the blatant deception in so many green marketing campaigns. But truthful or not, green marketing promises to give our campaigns a quick performance boost with only a slight shift in design or messaging. However, does it really have an impact on whether a customer will buy from us or not? One company decided to test it, and what the marketers found may surprise you. In our next clinic, we’ll be exploring the question of whether green marketing has a measurable impact on real marketing campaigns. You’ll learn: • What we discovered from a real green marketing experiment • How consumers think about green marketing • Principles you can take away and immediately apply to your own marketing materials ***PLUS LIVE OPTIMIZATION*** In addition to the case studies and practical training you’ll receive in the clinic, you’ll also have a chance to have your pages reviewed live with research-grounded suggestions from our analysts.

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The amount of people in Arab Nations holding a B.Sc., B.A., Diploma, M.Sc., and Ph.D. is huge (1), most of which include a project/research applying or explaining the theoretical part of the thesis. Unfortunately most of them do not reflect a real problem or contribute in solving an existing problem. Therefore you can detect hundreds of thousands of thesis and research works being kept on the shelf unutilized. On the other hand a huge number of organizations with different categories such as manufacturing, service, education, health care, nonprofit, etc.; have severe problems needing to be solved. In addition to another big problems that are facing our Arabic Communities such as unemployment. Due to the absence of central planning, an accumulation of the above mentioned issues has caused a severe gap between the actual community requirements and the academic and research work. Each of community and academia are now isolated in a separate island. This isolation has caused another problem that is the gap between academic curriculums and needs of labor market. The new problem causes inadequacy of most graduates to labor market needs, and thus enroll them into the convoy of unemployment.

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