2. The Story Behind Patriot Threads
• Patriot Threads was founded by a 17 year-old student named Brady Fernandes. Raised in the
South, Brady saw a need in the marketplace for high-quality clothing with a patriotic flare that
would also represent a classic Southern style It was really very simple: he wanted to take all the
modern design elements of today’s youthful trends and tie these in with his love of Country,
Southern culture and the College lifestyle to create an iconic brand that you would be proud to
wear. This became the brand Patriot Threads. Brady also has a passion for helping others and
was inspired to donate a portion of all sales to charities that wounded veterans and other
worthy charities that support those who have sacrificed so much when serving our country.
• The Patriot Threads brand combines an outline of the USA with a Bow-Tie across the center
which represents Southern style while also honoring those who served our country.
4. Patriot Threads Ambassador Program
The Patriot Threads Ambassador program, founded in 2015, is a
collection of Ambassadors at selected schools. While the interests and
hobbies of these students range from Greek life, to student government
to collegiate athletics, they are all linked by their passion for the Patriot
Threads brand and lifestyle. Armed with a thorough understanding of
our brand, products and customers, ambassadors represent Patriot
Threads through unique and exciting events at their schools and within
their communities.
5. Patriot Threads Ambassador Program
(P-TAP)
Q: WHAT IS THE PATRIOT THREADS COLLEGE AMBASSADOR PROGRAM (P-TAP)?
The Patriot Threads College Ambassador Program was founded with the goal of increasing brand awareness through
student participation in on campus events. College Ambassadors will be responsible for wearing Patriot Threads
apparel and merchandise to a wide range of student events.
Q: WHAT ARE THE RESPONSIBILITIES OF AN AMBASSADOR?
While not employees of Patriot Threads, we ask ambassadors to host multiple, high-visibility events on campus each
semester. In return for product we ask ambassadors to submit a synopsis of each event including photos and an event
description for internal use. You will also be responsible to promote our social media sites to help grow their following
and agree to share our website so that students know where to order online or direct them to our local retailers.
Q: WHAT ARE THE BENEFITS OF BEING AN AMBASSADOR?
While each experience is different for College Ambassadors, the largely self-motivated role is good work experience for
students interested in PR or Marketing as well as developing basic social and sales skills.
Q: AM I ELIGIBLE?
Ambassadors must be in their second semester of freshman year or older to apply. To apply please send complete the
form below and include your contact information including your home and college address and mobile phone number.
(also include phone number of the college admissions office so we can easily verify your enrollment). Please also
include your expected year of graduation, along with a summary of what events/activities you would host if accepted
as an Ambassador, and how much time you would be able to devote weekly to representing our brand. Finally - copy
and paste a link to your Face Book and Instagram pages (required). We have a limited number of openings on each
campus. If you are chosen you will be notified by email and given further instruction as to next steps in the process.
www.patriotthreads.org patriotthreadsusa@gmail.com
6. Patriot Threads Target Market
1. College/HS Students – like the Bow-Tie
look and the matching school/state
colors. We will be recruiting
ambassadors at Fraternities/Sororities
to represent us at major universities in
each state.
2. Veterans – we support veteran
charities with a portion of each sale so
our brand appeals to everyone who
was a veteran, or supports them. We
have a line called Lady Patriot which is
unique in industry.
3. All College Sports Fans – We match the
color of the University and outline the
state on the US map.
4. Anyone Following Elections– politically
Patriotism is at an all time high and
people are looking for clothes that
make a statement.
7. Social Media – Ambassadors will help
promote and grow our following
• We have a website with an online store
www.patriotthreads.org launched Veterans Day
11/11/15
• Twitter
Primary https://twitter.com/Patriot_Threads 150
Hype Accthttps://twitter.com/followingcraig 700+
• Face Book – https://www.facebook.com/Patriot-
Threads-765828100230724/ 200
• Insta-Gram - @Patriot_Threads 50
8. CUSTOMIZE BY STATE & MATCH LOCAL COLORS
We use only the highest quality Comfort Color Pocket T-Shirts and can
customize by shirt color and logo color by store. We can also supply in
Men’s, Women’s, and Child Sizes with minimum orders per style. Allow
6 weeks for initial order.
9.
10. Patriot Threads Accessories (4 week lead time)
• Pens
• Koozies
• Posters
• Mugs
• Stickers
• Game Day Blankets
• Wooden Coasters
12. Thank You – and God Bless America
www.patriotthreads.org Contact Brady/Craig Fernandes 865-805-3238
Retail
T-Shirt (Unisex SS With Pocket ) $28.00
T-Shirt (Unisex LS With Pocket) $35.00
Can Koozie $3-$5
Bottle Koozie $7.00
Patriot Thread Pens $4.00
Small Stickers 2.5” x 2” $2.00
Large Oval sticker 3” x 5” $3.00
Stretch Ladies Head Band $20.00
Base Ball Cap – Universal size –Embroidered $30.00
Game Day Blankets w/Velcro close & handle $40.00
Flags - One Sided 3’ by 5’ Flags with 2 Grommets $60.00
Lanyards $12.00
Sweatshirt Blankets 50 x 60” $60.00
Fleece blankets 60” x 80” $80.00
Pennant/Spirit Jerseys $60.00
Ladies Pink Knit Hats $28.00
Ladies Zip Up Colorado Micro Fleece Jacket $69.00
Mugs 12 oz two color $12.00
Wall Posters 3’ x 4’ reinforced rip resistant $30.00
Wooden Coasters $5.00
Croakies $9.00
13. Current Retail Locations
Alumni Hall Tuscaloosa, AL
Hound Dogs Knoxville TN
Alumni Hall, Turkey Creek
Knoxville TN
Uncle Lem’s Knoxville TN
