This document contains multiple posts from Patrick Petersen on various topics related to digital marketing and content strategy. Petersen discusses trends in online marketing from 2016, the importance of creating engaging content that stands out, developing a clear branded content proposition, how likeability is the most predictive factor in whether an ad increases brand sales, and the suitability of very short video formats for Vine and Instagram. The posts provide insights from Petersen on digital marketing, content strategy, and social media engagement.

1. 1
Ik ben Patrick
@Onlinemarketeer
Petersen

2. (@Onlinemarketeer)
Ondernemer..
Patrick Petersen?
Auteur..
Docent-spreker-columnist..

3. #mydigitalview2017 – Patrick Petersen

4. Online marketing trends 2016
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI

5. Patrick Petersen, contentstrategie & vindbaarheid
Lezers scannen en maken snelle keuzes! #WOW
#relevantie

6. Get real. Go real.
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI

7. #mydigitalview2017 – Patrick Petersen
Veel content doet niets..

8. Social selling? Gun succes =
gegund worden!
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI
gegund worden!

9. Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI

10. “Content is too rationeel
(‘about what’).”
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI
(‘about what’).”

11. #mydigitalview2017 – Patrick Petersen
150.000+ fans, actiéve fans!
Organisatie is Snel, Open..
Samen doen….

12. Your social personalty?
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI

13. Your social personalty?
Patrick Petersen, contentstrategie & vindbaarheid
Source: Forbes, Marketingfacts, CMI

14. Patrick Petersen, contentstrategie & vindbaarheid

15. #mydigitalview2017 – Patrick Petersen
Duidelijke creatie en branded content-propositie 1910 barbier
(Foto: Jelle Mollema Fotografie)

16. “Research conducted by the Advertising
Research Foundation concluded that the
emotion of “likeability” is the measure most
predictive of whether an advertisement will
increase a brand’s sales.”
What (…) VS Why (….)
Source: Psychology Today & Descartes’ error
(Emotion and Reason)
increase a brand’s sales.”

17. In extreem korte video: to the point to the point
Vine & Instagram: 7-15 seconden
daarom geschikt
en Usable op veel devices

18. Patrick Petersen, contentstrategie & vindbaarheid

19. #mydigitalview2017 – Patrick Petersen

20. Dankjewel!
Patrick@AtMost.nl
@OnlineMarketeer