Slideshow for Project#1 for #UFPUR4932.

1. Patrick Rathbun
Entertainment
October, 2015

2. Millennial Morgan
BACKGROUND:
• College student at the University of
Florida
• Loves all things pop-culture
• Spends each night catching
up on reality TV-shows
DEMOGRAPHICS:
• Male/Female
• 13-40
• $0-$10,000 annually
• Urban/Suburban
IDENTIFIERS:
• Comedy, Music, Pop-culture
• Social, Sarcastic, Witty, Basic

3. Millennial Morgan
GOALS:
• Learn of current trends and
pop-culture
• Be entertained through sarcasm
and comedy
CHALLENGES:
• Feeling disconnected to pop-
culture and other millennials
• Staying updated every day
HOW WE HELP:
• Utilize hashtags/social media
platforms
• Use all social media to provide
insider content of current
happenings in pop-culture

4. Millennial Morgan
REAL QUOTES:
• “Our generation is like,
consumed with pop-culture,
and it’s something that
connects us all.”
• “I wish I was more informed
about celebrities and their
lives.”
• “Too many entertainers have
dry-humor. I love sarcasm,
and that’s what entertains
me.”
COMMON OBJECTIONS:
• “Too many talk-show hosts
and entertainers aren’t
relatable. I feel no
connection to them.”

5. Millennial Morgan
MARKETING MESSAGING:
• Complete access
through Periscope,
Scapchat, Twitter and
other instant social
media platforms
ELEVATOR PITCH:
• Through our social
media accounts, you
will be updated
constantly on events.
Have questions about
celebrities that you
want answered as soon
as you ask? Follow us.
SOCIAL MESSAGING
• Periscope is the easiest
way to answer
questions in real-time