1. 1
Patrick Meyer
Marketing, Licensing and Business Development Executive
A highly creative executive leader with over 20 years of marketing, sales, licensing and consumer
brand development experience. My expertise encompasses all aspects of business growth and
relationship building strategy and tactics, as well as fostering highly effective teamwork including
change management.

2. 2
“I Create”
If I had to distill my career down to just two words it would be “I Create”. For over 20 years I
have had the great opportunity to create and execute hundreds of exciting and dynamic
product launches, licensing agreements, and marketing initiatives. I have worked with some of
the biggest brands, retailers and personalities in the world. I am humbled and appreciative for
the chance to have enjoyed so much opportunity in my past and look forward to much more
success in the future. - Patrick

3. 3
Entertainment Sports Digital
Racing Lifestyle Outdoors
Licensing - Branding - Marketing - Consumer Behavior - Insights
My experience and projects span across a wide array of consumer brands and activities
Whether it is the smell of freshly tilled dirt in Iowa or the magic in a child's eye at Disneyland, we live in a world of experiences.
Tapping into those experiences and the insights of what makes a great brand is one of my passions. Connecting those brands to
consumers is what I have done for 20 years. Both directly and leading teams I can point to broad array of success stories.

4. 4Success In Racing
Rubbin’ is Racin’ and it’s true for marketing, you need to engage
During the 1990’s and early 2000’s our company, Racing Champions, popularized racing collectibles and were the first to bring them to the mass-market
consumer. Leveraging relationships with NASCAR, CART, INDY, IRL, NHRA and others, I was part of a small team doing big things in racing marketing and
merchandise sales. Other firsts included the first team fire suits and tires embedded in trading cards, first 24K gold plated cars for the 50th Anniversary of
NASCAR and the first radio controlled NASCAR vehicles. We pulled official team rigs to the NASCAR event and owned Press Pass trading cards in Mooresville,
NC where I spent substantial time. We eventually took this company public on the NASDAQ and continued to grow into other channels and categories.
Embedded memorabilia Delivered constant innovation to fans
I love the develop product and marketing plans
that thrill the property owners and excite fans.
NHRA, NACAR and many more
Straight line or turning left we covered all the
circuits and venues.
I have worked with many programs over the
years bring race used components to programs.

5. 5
Automotive Success
Across OEM and Entertainment
Throughout the years I have been fortunate to have worked with all the major auto manufacturers on different marketing and product programs. Whether it
was the secret Camaro reintroduction or dozens of deliverables for the various auto shows over the years, I have always worked hard to over deliver.
Ram tough and Dodge
And Chryslers and Jeeps as well!
Hundreds of special event programs
Auto-shows, specialty shows and
even the X-Games have been part
of my career.
A partner for many years
One of many OEM’s that I have
written deals with and launched
programs.
Racing, Entertainment and Dealers
Awarded GM Licensee of the Year

6. 6
Outdoor Market Success
Close to my heart and my family as well
I love to be outdoors with my family and friends. Working with some of the biggest names and personalities in the outdoor world over the years has been a true
pleasure. Polaris, John Deere, Realtree, Mossy Oak, Remington, Honda, Kawasaki, Kodak, Cabela's, and Bass Pro Shops have all been partners at time, just to
name a few. The outdoors remains one my most favorite categories to work on and market in.
Nothing Runs Like a Deere
I began working with the John
Deere teams in North Carolina in
1999 and have programs going
strong today.
I Have Worked With Them All
Every brand in outdoor power has
been a brand I have put under
contract and marketed with.
Big Personalities
Jimmy Houston, Babe Winkelman,
Kevin VanDam and so many more.
Partnering With the Best
Case, John Deere, Caterpillar are
just a few.

7. 7
Consumer Products Success
Electronics to safety, play and feeding
My career has allowed me to work with some of the best brands in family oriented consumer products. Products for families, moms, kids and dads are all part of
my history. Involvement in many design thinking exercises, private forum groups, out-reach programs and research studies all have provided insights to inform
new marketing and product releases.
Minions Universal Studios The First Years Car Seats Kodak Connected Products Infant and Toddler Feeding Marvel and DC Comics

8. 8
Entertainment Success
I have written licensing deals with and created marketing
and product programs for every major studio in the United States
Microsoft Studios Halo – Bungie Studios American Graphitti - Universal Studios
Pixar – Disney Studios Need for Speed – Electronic Arts Thomas the Train – Mattel

9. 9
Retail Success
Myself and my reports under management have worked in concert with the top retailers in the world for many years.
Many programs populate the shelfs today.
Microsoft Studios Halo – Bungie Studios American Graphitti - Universal Studios
Pixar – Disney Studios Need for Speed – Electronic Arts Thomas the Train – Mattel

10. 10Global Success
Management, marketing, licensing, entertainment, branding and
business development success touching more that 25 core
countries.
North America and South America
Home to many of the greatest
brands and partnerships in the
world and many personal success
stories. Where I have fostered
many friends and opportunities
over the years.
Europe and South Africa
Experienced leader in all European
markets and South Africa. I have
led licensing deals, product
marketing and distribution deals
across all Euro markets. Extensive
time on the ground in 7 countries.
Asia and Australia
My first trip to Asia was in 1995
over 20 years ago. Sourcing,
distribution, licensing audits,
factory set-up and much more has
been my wheelhouse in these
dynamic territories.

11. 11
Uganda ‘15 Germany ‘15 North Carolina ‘15
Colombia ‘15 Ireland ‘15 China ‘15
“Travel and change of place impart new vigor to the mind.” – Seneca
2015 was unusually busy for travel due to consulting and school, but it remains my greatest teacher
While I do enjoy travel, to me the greatest value is in what it teaches you. It requires a good measure of compassion, tolerance,
patience, some bits of wisdom and should be approached with a sense of adventure. Looking forward to a more domestic 2016
but always happy to travel individually and leading team to learn about new cultures and ways of doing business.

12. 12
Digital Marketing and Social Proof Builder
Very visually oriented, I excel at leding digital marketing teams
My latest work is at www.lovebuildex.com
I was recently tasked with taking an entire new brand online. This included
leading multiple teams in the setting up of the factory in China, creating
the brand design, creating the product line, licensing brands into the line,
calling on retailers, developing the marketing and sales strategy, managing
photo and video shoots and much more.
Site is still under construction pending a second photo and video shoot
end of March in Chicago.

13. 13
Photo and Video Shoots – Today Video Sells
For years I have taken a hands on approach working with talented creatives
to capture brand essence and excitement
My Next Shoot is April 4th in Chicago – very active in this respect
I really enjoy this part of the marketing process. The act of capturing
people interacting with brands is a true art. I am comfortable leading
teams in any marketing, photo or video setting, on air or in the green
room. The need for all companies to leverage content is a directive that
needs to start with the leaders at the top.

14. 14
My Personal Milestones of Leadership
Leading the people - Managing the business
This is how I lead
Leadership Is Behavior, Not Position
Influence Means Setting A Personal Example
Leading Means Making an Impact
Leadership is Articulating Vision
Leaders are the ones who empower people to
discover and use their greatest potential.
Practice what you preach,
and the results will astonish
If you want to be an authentic leader, you should
have your unique contribution
Vision is what inspires people to take action and
go forward.
Promote The Welfare of Your People
Develop Leadership Potential of Your Team
Keep your Followers Informed
Leaders Are a Source of Power, Not the Power
Do what’s best for your team. Honest concern,
not manipulation, should be the goal.
Seek out the potential of your team and
make it a priority to build on this.
Be transparent and immediate – results will
follow as your team learns to trust you
Become a resource for your team. Use your power
and influence to give them the power they
need to succeed.

15. 15
My Personal Milestones of Marketing
Not just the strategy or the tactics, but the thinking that happens before either
This is how I think
Vision
How do we see our brand and does it align
with how our consumer sees us?
Reach
What content makes us the authority and
what like minded sites can we tap? What
actions will feed the campaign.?
Outcome
Let’s be specific about what results we
expect to obtain. Let’s make them realistic
and measurable.
Aquire
How many entry points do we have with the
target consumer? What makes us more
compelling than the competition?
Keywords and Stories
What is the narative that tells the story of
our brand? Where will we tell the story and
with what technology?
Convert
What offers do we have that cause the
consumer to take action? How many times
do we touch the consumer before they act?
Control Points
Where can we most easily access the
consumer of our product and how will we
control the message?
Engage
How good is our experience for the viewer
compared to our competion? Do we just
satisfy or do we really reward our fans?

16. 16
Thank You
I hope this has offered an insight into some of the work that I have done over the years and the
leadership that I continue to provide today. I very much appreciate your time and consideration.
Patrick Meyer
630-538-1328
pat.pacex@gmail.com