1. Package Re-Design
This was a project with the
goal of choosing an existing
package and re-designing it
to better communicate with
the target audience. I chose
South Beach Diet ‘Good to
Go’ Bars and changed the
fonts, colors, and graphic
elements to appeal more to
women over 25 (the target
audience that was specified. I
created these packages from
initial sketches to completed
ccover weight boxes.

3. Font Design- ‘Fordo’
I created my own font (named
Fordo) using TypeTool and
Adobe Illustrator. After several
steps of researching, sketching,
and building the font, I looked
for ways to purpose it based on
the look and feel, and it’s
resemblance to old horror and
sci-fi headline fonts. I decided to
create a fake early 1900’s movie
poster and a font card with
classic hollywood horror icons

4. Publication Covers
While at Columbia College, I
worked on a publication (called
Ekklesio) full of interviews with
artists, designers, musicians,
and photographers. One of the
tasks I worked on was designing
covers, both front and back,
inside and out. I chose to focus
on one range of colors for each
cover and explore tints, shades,
gradients and geometry.
Columbia College Chicago, Fall 2015
A Collection of Art & Design Interviews
Volume 8, Issue 8, Number 8.

5. Advertisement
In an Advertising and Art Direction class, our final project was to create a
unique and provocative print ad for Viagra. I decided to play off the words
they use all too often in their existing ads and create a fictional boy scout
manual of sorts. I used Illustartor and Photoshop to mock up a field manual
on various colors of picnic table wood.

6. Branding & Packaging
This branding project was a
complete corporate identity and
packaging system. I created the
brand, logo, all graphic
elements, four types of primary
packaging, and one secondary
package. I decided to make a
shaving & grooming kit and
name the brand Yukon. I went
through many steps of research
and initial sketching before
creating adhesive labels for my
metal and ceramic containers
and a dieline for my boxes.

8. Illustration
I do most of my illustration work
on my own time, drawing things I
see, things I dream, or just
interesting thins I imagine. Lately
I’ve been drawing things inspired
by pop culture as well, bith on
paper and digitally in Photoshop.