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Crypto Investor Observatory July 2018

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Crypto Investor Observatory July 2018

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CH&Co and COQONUT are proud to publish the first Crypto-Investor Observatory to understand better crypto-investors: how many are they, who are they, why do they invest
This a Joint study by CH&Co, consulting company specialized in Financial Services and COQONUT, the reliable data driven compass for the Crypto-World.

CH&Co and COQONUT are proud to publish the first Crypto-Investor Observatory to understand better crypto-investors: how many are they, who are they, why do they invest
This a Joint study by CH&Co, consulting company specialized in Financial Services and COQONUT, the reliable data driven compass for the Crypto-World.

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Crypto Investor Observatory July 2018

  1. 1. Crypto-Investor Observatory July 2018 Overview based on COQONUT’s data, CH&Co’s market analysis and joint survey conducted on 2,517 adults worldwide between May 15th and June 15th, 2018
  2. 2. SLIDE 2 Number of investors The total number of investors has been doubling every 8 months for the past years There are over 150 million crypto-investors globally 10% of traditional investors have already invested in crypto-assets, another 10% are planning to invest in the near future 18million Indonesia 5Million Japan 40Million South Korea 12 Million China 12Million Europe 40MillionUSA 18Million Others
  3. 3. SLIDE 3 45.71 % 30.62 % 15.32 % 8.36 % 24 out of 25 crypto-investors are male Almost 1 out of 2 crypto-investors is aged between 25 and 34 The most common crypto-investor is male and aged between 25 and 34 18–24 25–34 35–44 44+ % of Investors per Age
  4. 4. SLIDE 4 Investment decision based on level of blockchain expertise The level of blockchain knowledge is a determining factor in the decision to invest Uncertainty around the asset type, bad reputation, fear of hacking are the next reasons for about 70% of non-investors (for each reason) For 89% of non- investors, lack of knowledge is the main reason for not investing Do not plan to invest in crypto-assets Plan to invest in crypto-assets Already invested in crypto-assets Beginner Moderate Expert 80% 7% 13% 37% 14% 49% 16% 13% 70%
  5. 5. SLIDE 5 Objectives from crypto-asset investments Getting high returns is the main motivation for crypto-investors But tax reporting complexity is also a key concern for 62% of investors 27% of millennials trust crypto-assets more than traditional investments 0% 10% 20% 30% 40% 50% 60% 70% Not to miss the next Amazon To diversify my investments To get high returns To support the startups issuing tokens Already invest Plan to invest
  6. 6. SLIDE 6 Investment horizon in cryptocurrency Experts are investing on a shorter term basis than non-experts There are now more than 225 crypto- funds in operation. JPMorgan and GS and now Blackrock are expected to create a trading desk on crypto-assets Crypto–assets are considered highly volatile by 64% of investors Beginner Moderate Expert Shortterm Mediumterm Longterm DailyTrading 31% 25%25% 18% 34% 32% 17%17% 28% 23% 18% 30%
  7. 7. SLIDE 7 69% 51% 31% Invest 10% of monthly income % of monthly income – equivalent invested in crypto-assets Amount invested in crypto-assets equivalent to less than 1 month – equivalent income 27% of millennials think that crypto- assets are more trustworthy than traditional investments For millennials, crypto-assets already represent 1/10th of their traditional investments Beginner Moderate Expert 4% 2% 7%Invest 100% of monthly income 4% 11% 16%Invest more than 50% of monthly income 23% 36% 47% Invest between 10%- 25% of monthly income
  8. 8. SLIDE 8 % of portfolio containing crypto-asset Investors hold on average 2.7 types of crypto-assets in their portfolio Bitcoin wallets hold an average of 0.5 BTC, but 1,600 wallets contain at least 1,000 BTC each, for a total of 5 mln BTC, about 1/3 of total BTC in circulation 8% 9% 11% 11% 11% 17% 21% 21% 24% 36% 69% Dash Zcash Stellar Neo Monero Others Litecoin Ripple Bitcoin Cash Ethereum Bitcoin

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