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Crypto-Investor Observatory
July 2018
Overview
based on COQONUT’s data, CH&Co’s market analysis and joint
survey conducted on 2,517 adults worldwide between May
15th and June 15th, 2018
SLIDE 2
Number of investors
The total number of investors has
been doubling every 8 months for
the past years
There are over 150 million crypto-investors
globally
10% of traditional
investors have
already invested
in crypto-assets,
another 10% are
planning to
invest in the near
future
18million
Indonesia
5Million
Japan
40Million
South Korea
12 Million
China
12Million
Europe
40MillionUSA
18Million
Others
SLIDE 3
45.71
%
30.62
%
15.32
%
8.36
%
24 out of 25 crypto-investors
are male
Almost 1 out of 2 crypto-investors is
aged between 25 and 34
The most common crypto-investor is male
and aged between 25 and 34
18–24 25–34 35–44 44+
% of Investors per Age
SLIDE 4
Investment decision based on level of
blockchain expertise
The level of blockchain knowledge is a
determining factor in the decision to invest
Uncertainty around the asset type,
bad reputation, fear of hacking are
the next reasons for about 70% of
non-investors (for each reason)
For 89% of non-
investors, lack of
knowledge is the
main reason for
not investing
Do not plan to invest
in crypto-assets
Plan to invest in
crypto-assets
Already invested in
crypto-assets
Beginner
Moderate
Expert
80% 7% 13%
37% 14% 49%
16% 13% 70%
SLIDE 5
Objectives from crypto-asset
investments
Getting high returns is the main motivation
for crypto-investors
But tax reporting complexity is also a
key concern for 62% of investors
27% of
millennials trust
crypto-assets
more than
traditional
investments
0% 10% 20% 30% 40% 50% 60% 70%
Not to miss the next
Amazon
To diversify my
investments
To get high returns
To support the startups
issuing tokens
Already invest Plan to invest
SLIDE 6
Investment horizon in cryptocurrency
Experts are investing on a shorter term basis
than non-experts
There are now more than 225 crypto-
funds in operation.
JPMorgan and GS and now Blackrock
are expected to create a trading desk
on crypto-assets
Crypto–assets
are considered
highly volatile by
64% of investors
Beginner Moderate Expert
Shortterm
Mediumterm
Longterm
DailyTrading
31%
25%25%
18%
34%
32%
17%17%
28%
23%
18%
30%
SLIDE 7
69%
51%
31%
Invest 10% of
monthly income
% of monthly income – equivalent
invested in crypto-assets
Amount invested in crypto-assets equivalent
to less than 1 month – equivalent income
27% of millennials think that crypto-
assets are more trustworthy than
traditional investments
For millennials,
crypto-assets
already
represent 1/10th
of their
traditional
investments
Beginner Moderate Expert
4% 2%
7%Invest 100% of
monthly income
4%
11% 16%Invest more than 50%
of monthly income
23%
36%
47%
Invest between 10%-
25% of monthly
income
SLIDE 8
% of portfolio containing crypto-asset
Investors hold on average 2.7 types of
crypto-assets in their portfolio
Bitcoin wallets hold
an average of 0.5
BTC, but 1,600
wallets contain at
least 1,000 BTC each,
for a total of 5 mln
BTC, about 1/3 of
total BTC in
circulation
8%
9%
11%
11%
11%
17%
21%
21%
24%
36%
69%
Dash
Zcash
Stellar
Neo
Monero
Others
Litecoin
Ripple
Bitcoin Cash
Ethereum
Bitcoin

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Crypto Investor Observatory July 2018

  • 1. Crypto-Investor Observatory July 2018 Overview based on COQONUT’s data, CH&Co’s market analysis and joint survey conducted on 2,517 adults worldwide between May 15th and June 15th, 2018
  • 2. SLIDE 2 Number of investors The total number of investors has been doubling every 8 months for the past years There are over 150 million crypto-investors globally 10% of traditional investors have already invested in crypto-assets, another 10% are planning to invest in the near future 18million Indonesia 5Million Japan 40Million South Korea 12 Million China 12Million Europe 40MillionUSA 18Million Others
  • 3. SLIDE 3 45.71 % 30.62 % 15.32 % 8.36 % 24 out of 25 crypto-investors are male Almost 1 out of 2 crypto-investors is aged between 25 and 34 The most common crypto-investor is male and aged between 25 and 34 18–24 25–34 35–44 44+ % of Investors per Age
  • 4. SLIDE 4 Investment decision based on level of blockchain expertise The level of blockchain knowledge is a determining factor in the decision to invest Uncertainty around the asset type, bad reputation, fear of hacking are the next reasons for about 70% of non-investors (for each reason) For 89% of non- investors, lack of knowledge is the main reason for not investing Do not plan to invest in crypto-assets Plan to invest in crypto-assets Already invested in crypto-assets Beginner Moderate Expert 80% 7% 13% 37% 14% 49% 16% 13% 70%
  • 5. SLIDE 5 Objectives from crypto-asset investments Getting high returns is the main motivation for crypto-investors But tax reporting complexity is also a key concern for 62% of investors 27% of millennials trust crypto-assets more than traditional investments 0% 10% 20% 30% 40% 50% 60% 70% Not to miss the next Amazon To diversify my investments To get high returns To support the startups issuing tokens Already invest Plan to invest
  • 6. SLIDE 6 Investment horizon in cryptocurrency Experts are investing on a shorter term basis than non-experts There are now more than 225 crypto- funds in operation. JPMorgan and GS and now Blackrock are expected to create a trading desk on crypto-assets Crypto–assets are considered highly volatile by 64% of investors Beginner Moderate Expert Shortterm Mediumterm Longterm DailyTrading 31% 25%25% 18% 34% 32% 17%17% 28% 23% 18% 30%
  • 7. SLIDE 7 69% 51% 31% Invest 10% of monthly income % of monthly income – equivalent invested in crypto-assets Amount invested in crypto-assets equivalent to less than 1 month – equivalent income 27% of millennials think that crypto- assets are more trustworthy than traditional investments For millennials, crypto-assets already represent 1/10th of their traditional investments Beginner Moderate Expert 4% 2% 7%Invest 100% of monthly income 4% 11% 16%Invest more than 50% of monthly income 23% 36% 47% Invest between 10%- 25% of monthly income
  • 8. SLIDE 8 % of portfolio containing crypto-asset Investors hold on average 2.7 types of crypto-assets in their portfolio Bitcoin wallets hold an average of 0.5 BTC, but 1,600 wallets contain at least 1,000 BTC each, for a total of 5 mln BTC, about 1/3 of total BTC in circulation 8% 9% 11% 11% 11% 17% 21% 21% 24% 36% 69% Dash Zcash Stellar Neo Monero Others Litecoin Ripple Bitcoin Cash Ethereum Bitcoin