If a website includes Google Analytics code, adding a Google URL when linking to the site will allow for advanced analytics. This presentation gives an overview of how to create Google URLs.

1. GOOGLE URL BUILDER
URL TAGGING TO TRACK SOCIAL POSTS

2. If a website includes Google Analytics code, adding a Google
URL when linking to the site will allow for advanced analytics
Google URLs track the following parameters:
• Campaign Medium
• Campaign Name
• Campaign Term (paid keywords)
• Campaign Content
Google URLs are easily created using Google’s URL builder:
https://ga-dev-tools.appspot.com/campaign-url-builder/

3. Best practices when building Google URLs:
• Case sensitive
• Consistency
• Simplicity (single word if possible)
• Descriptive
Sample Google URL* (Talent Acquisition):
• Website URL: https://jobs.highmarkhealth.org/job-details/manager-
medicare-advantage-appeals/J103315/1/
• Source: LinkedIn
• Campaign Medium: OrganicPost
• Campaign Name: FeatureJob
• Campaign Content: MedAdvAppeals
Final URL: https://jobs.highmarkhealth.org/job-details/manager-medicare-advantage-
appeals/J103315/1/?utm_source=LinkedIn&utm_medium=OrganicPost&utm_campaign=FeatureJob&utm_content=MedAdvAppeals
* Note capitalization

4. What does all of this look like on the back-end of Google
Analytics?