Social media and Sales by Kendra Ramirez. From SummitUp 2010

1. Social Media:
How It Drive $ale$

2. Agenda
Where To Start
What To Measure
How Does Social Media Drive Sales
What Tools Are Best for Sales
Example Sales Results
What Will Kill A Sales Opportunity
Open Q&A

3. Where To Start?
Who is your target market?
Where do they hang out?
Do you have a specific list
of accounts or partners
that you are targeting?
Have you identified event
triggers for your products
and services?

4. Define What Success Looks Like For You
What are you going to measure?
Increase in traffic
Increase in conversion
Increase in comments/likes
Increase in appointment setting
Increase in revenue
Decrease in cost

5. How Can Social Media Drive Sales?
SEO-Search Engine Optimization
Brand Awareness
Warm Appointments
Facilitate Networking Internally
Listening for Potential Leads
Precall Planning
Product Research
Rewarding Your Frequent Customers
Group Buying

6. LinkedIn
Facebook
Twitter
YouTube
Wordpress
What Tools Are Best For Sales

7. Leverage relationships
Build community
Attend and post events
Precall planning
Top of mind
Great apps
Great targeted ads

8. Build a business page
Build engagement/community
Product research
Attend and post events
Top of mind
Great targeted ads

9. Listen
Retweet
Hashtag
Crowdsource
Customer service
PR and journalist

10. Education and Fun
Sharing/commenting
Inspire
SEO
Brand awareness

11. Product Research
Thought Leadership
SEO
Sharing
Community
Blogger outreach

12. Old Spice
Local Salon/Spa
Local Restaurant and Dentist Office
Sales Results Using Social Media Tools

13. Answered 100 comments through Facebook, Twitter and
YouTube
Results:
Increase in total product sales 55% in the past 3 months and
107% last month
July Nielsen Co Report

14. Use Twitter Tuesday for discounts
Results:
30% increase for appointments for Tuesday
Local Salon/Spa

15. Used Groupon.com
Results:
Local Restaurant: 2000 people purchased coupon within 24
hours.
New Dentist: added 30 new patients in two weeks
Local Restaurant and Dentist Office

16. What will kill a sales opportunity in social media
Too many posts in social media
Self promotion all day, every day
Not responding to comments or mentions
Adding us to your enewsletter
Sending a note to a decision maker in social media asking to
drop off literature

17. Questions and Answers

18. Thank you!
Kendra Ramirez
kendra.ramirez@acceleratedbr.com
www.acceleratedbr.com
www.facebook.com/acceleratedbr
Follow me on Twitter @kendraramirez