Comparison of two company profiles of same industry that is cosmetic indusrty Revlon v/s L'oreal.

3. Revlon was founded in the year 1932 by two brothers named Charles and
Joseph Revson in NewYork City.
The main idea is to create nail polish and want to make the polish last longer.
To come up with their formula , they partnered with a local chemist named
Charles Lachman .
Revlon is one of the world’s largest and India’s first cosmetic company
The company’s core products include its drugstore line of makeup , specialty
skin care products and salon-quality hair and beauty lines.
INTRODUCTION OF REVLON

4. L’oreal was founded in the year 1909 by Eugene Schueller as a small company
L’oreal is a French cosmetics company headquartered in Clichy,Hauts-de-Seine
with a registered office in Paris.
INR0DUCTION OF L’OREAL

5. VISION & MISSION STATEMENT:-
REVLON L’OREAL
 Revlon Inc.Vision is to satisfy
the needs of their customers
with glamour and excitement
that they provide at an
affordable price.
 Revlon Inc. Mission is to
emerge as the leader in
cosmetic and personal care
throughout the world.
 L’oreal Vision is consumer
safety, to protecting the
environment and to the
welfare of our employees.
 L’oreal Mission is to enable all
individuals to express their
personalities, gain self-
cofidence and open up to
others.

6. building and leveraging its
strong brands;
 improving the execution of
its strategies and plans, and
providing for continued
improvement in its
organizational capability through enabling and
developing its employees;
continuing to strengthen its international business;
 improving its operating profit margins and cash flow;
and
 improving its capital structure.
MARKET STRATEGIES:-

7.  L’oreal is a trusted brand.The company boasts high brand loyalty and traffic
repeat business.
 Following are some marketing strategies adopted by L’oreal.
A. Educating consumers about its products.
B. Empowerment
C. Aspiration.
MARKET STRATEGIES:-

9. MARKET SHARE:-
REVLON L’OREAL
NET SALES $1.39 billion $9.41 billion
NET
INCOME
$31.3 million $54 million
MARKET
SPENDING
$36 million $5.6 billion
SHARE
PRICE
$36.53 $175.93

10. BRANDING STRATEGY:-
REVLON
 INNOVATIVE
 HIGH-QUALITY
 NEW PRODUCTS
 BRAND COMMUNICATION
 ADVERTISING & PROMOTION
 MASS-MARKETING
THROUGH DEPARTMENT
STORE SUCH ASWALL-WART
& K-MART.
L’OREAL
 BRAND MANAGEMENT
 BRAND EXTENSIONS
 ADVERTISING
 PROMOTION

11. PRICING POLICIES:-
REVLON L’OREAL
Revlon uses a price lining
strategy to price their
products.Revlon pricing
strategy make sense.They
want the price to be high
enough to give them
confidence in the quality
of the product but low
enough so they don’t feel
they are taking too much
of a risk.
L’oreal is adopting a dual
pricing strategy.The
French multinational has
decided to make its range
more affordable , bringing
it under the ‘masstige’
segment . At the same
time, it has retained its
premium positioning.

12. CSR ACTIVITIES:-
REVLON L’OREAL
Revlon CSR includes the
purpose,standards and
measurements in each of the
key areas:
 SAFTY
 SOCIAL
 ETHICAL
 REGULATORY
 ENVIRONMENTAL
 CSR activities related to
environment
 Tie-up with NGO
 All brand activities supported
by PR department.
 Sponsor and content partner
of hair styling competition.

13. PROMOTIONAL ACTIVITIES:-
REVLON L’OREAL
Advertising with high-
profile celebrities.
Free samples
Personal selling
Sales promotions
Public Relations
Analyze competitor s
Free samples
Advertising
Promote through
ethical issues
Different celebrities of
all ages to promote.

14. EMPLOYEE TURNOVER:-
2014 2015 Growth
REVLON
5600 6100 18.80%
L’OREAL 78600 78600 -------

15. CORPORATE GOVERNANCE
REVLON L’OREAL
 At Revlon, integrity and trust
are critical to everything that
they do.
Revlon is committed in
maintaining the highest
standards in corporate
governance,and they believe
that good business practices
and an organizational culture
of strong ethics for strong &
successful company.
The quality of governance
relies on an open-minded and
committed Board of
Directors,the composition of
which has been further
enriched and diversified.
The balance of power is
ensured by a clear distribution
of tasks between its members.

16. FINANCIAL STATEMENTOF REVLON

17. FINANCIAL STATEMENT OF L’OREAL:-

19. CASH FLOW STATEMENT OF REVLON:-

21. CASH FLOW STATEMENT OF L’OREAL:-

23. CONCLUSION
REVLON L’OREAL
 The company should
develop new
market,which is not
tapped by the
competitors.
 The company should
improve the quality of
products as well as the
price minimization efforts
should be taken.
 L’oreal is a well known
brand around the world
and easy to get it across
the world.
 It sets the fashion trend.
 With the passage of time
they increases its
strength and reduces the
weeknesses.