Ethic and governance are more and more important in organisations. What are ethical behaviors or ethical governance ? We propose some definition and pattern to read ethical dilemma.

1. Ethic and Governance
1. What is ethic? moral ethic? in business?
1. What is ethical in business?
3. Ethical Governance what issues can be included ?
4. Presentation of an Ethical Pattern
5. Analyse of case study (all together)
6. Proposition of situations to apply the ethical
pattern (group)

3. WHY AN ETHICAL
PATTERN?
E THI C
M ASTERY
M O RA L
Purpose = Discussion
and Decision.
Different scales from « I » (
individual) « you » ( the
other one in front of me) to
« all together » (collectif, as
the company, the group…)
Prudence =
Company continual
improvement goal
Necessary for
groups and
organisation
deliberation and
decision making.
Internal to external OR external to internal obligations
3

5. Ethic and
Moral Life
Reflexion
Influence
Ethic in
Work and
Business
Wider World
+
the aim : to
determine better for
yourself what is
ethical and what is
unethical.
What is ethical
anyhow?
There is no absolute
rule of what is ethical
and what isn't.
'fair' to fair-
minded
people,
especially
those
affected by
the situation
Ethic in business
5

6. For you
regarding
your
internal
Values
For
company
regarding
Society
expectations
Be profitable
Be a good global
corporate citizen
Be ethical
Obey the law
Do what is required
by global capitalism
Do what is expected
by global stakeholders
Do what is required
by global stakeholders
Do what is desired
by global stakeholders
Be a good citizen or organisation !

7. Organisations
Meanings
Leaders / Managers
Employee
Ethics
Bribes
Whistle-
blowing
Conflicts
of loyalty
Conflicts
of
interest
Ethic
everywh
ere in
business
Issues of
honesty
and integrity -
Company
values

8. Issues of honesty and integrity - Company values
• Warren Buffet once told a
group of business students
: “I cannot tell you that
honesty is the best policy.
I can’t tell you that if
you behave with perfect
honesty and integrity
somebody somewhere won’t
behave the other way and
make more money. But
honesty is a good policy.
You’ll do fine, you’ll
sleep well at night and
you’ll feel good about the
example you are setting for
your coworkers and the
other people who care about
you.”
• If you work for a company
that settles for its
employees’ merely obeying
the law and following a few
internal regulations, you
might think about moving
on. If you’re being asked
to deceive customers about
the quality or value of
your product, you’re in an
ethically unhealthy
environment.

9. Ethic in the business world
• Is it okay to accept a
pair of sports tickets
from a supplier?
• Can I buy office
supplies from my
brother-in-law?
• Is it appropriate to
donate company funds to
my local community
center?
• If I find out that a
friend is about to be
fired, can I warn her?
• Will I have to lie about
the quality of the goods
I’m selling?
• Can I take personal e-
mails and phone calls at
work?
• What do I do if I
discover that a coworker
is committing fraud?

10. Bribes or small gifts of appreciation?
• But when is a gift unacceptable?
• When is it really a bribe?
• If it’s okay to give a bottle of wine
to a corporate client during the
holidays, is it okay to give a case of
wine?
• If your company is trying to get a
big contract, is it appropriate to
send a gift to the key decision maker?
• If it’s all right to invite a business
acquaintance to dinner or to a ball
game, is it also all right to offer
the same person a fully paid weekend
getaway?
• There’s often a fine line between a
gift and a bribe. The questions that
we’ve just asked, however, may help in
drawing it, because they raise key
issues in determining how a gesture
should be interpreted:
• the cost of the item, the
timing of the gift, the type
of gift, and the connection
between the giver and the
receiver.
• If you’re on the receiving
end, it’s a good idea to
refuse any item that’s overly
generous or given for the
purpose of influencing a
decision. But because
accepting even small gifts may
violate company rules, the
best advice is to check on
company policy.

11. Conflicts of interest
• Conflicts of interest
occur when individuals must
choose between taking
actions that promote their
personal interests over the
interests of others or
taking actions that don’t.
• What should you do? You
should probably disclose
the connection to your
boss, who can then arrange
things so that your
personal interests don’t
conflict with the
company’s.
• In this category insider
trading, it’s some not
unethical but it’s illegal,
and you could go to jail
for it.

12. Conflicts of loyalty - Exemple
• Sometimes you find yourself in
a bind between being loyal
either to your employer or to
a friend or family member.
• Perhaps you just learned that
a coworker, a friend of yours,
is about to be downsized out
of his job. You also happen to
know that he and his wife are
getting ready to make a
deposit on a house near the
company headquarters.
• From a work standpoint, you
know that you shouldn’t
divulge the information. From
a friendship standpoint,
though, you feel it’s your
duty to tell your friend.
Wouldn’t he tell you if the
situation were reversed? So
what do you do?
• As tempting as it is to be
loyal to your friend, you
shouldn’t. As an employee,
your primary responsibility is
to your employer.
• You might be able to soften
your dilemma by convincing a
manager with the appropriate
authority to tell your friend
the bad news before he puts
down his deposit.

13. Whistle-blowing
• Whistle-blower is
an individual who
exposes illegal or
unethical behavior
in an organization.

15. Ethical Issues in HR
Ethical Issues in HR
Contracts and
job description
Performance
Appraisal
Privacy Issues
Discrimination
Employment
Issues
Restructuratio
n
Cash and
compensation
Plans
Occupational
Health and
Safety at
workplace

17. This P4 model is not to be confused with the traditional Four P's of Marketing
which is a different thing. For attribution purposes this model was created by Alan
Chapman and first published on this website in April 2006.
the character or personality of a good
ethical organisation, or manager or leader.
(purity /
principles)
(versus profit)

18. means honesty, uprightness - it's from the Latin
word « probus », meaning good.
(purity /
principles)
enables the other potentially conflicting aims to be
harmonized so that the mix is sustainable, ethical
and successful
encompasses profit, encouraging
consideration of the various aims that all
businesses must balance with the need
to make a profit.

19. The Ten Principles of UN Global
Compact:
Human Rights Principle 1: Businesses should support and
respect the protection of internationally proclaimed human
rights; and
Principle 2: make sure that they are not complicit in human
rights abuses.
Labour Standards Principle 3: Businesses should uphold
the freedom of association and the effective recognition of the
right to collective bargaining;
Principle 4: the elimination of all forms of forced and
compulsory labour;
Principle 5: the effective abolition of child labour; and
Principle 6: the elimination of discrimination in respect of
employment and occupation.
Environment Principle 7: Businesses should support a
precautionary approach to environmental challenges;
Principle 8: undertake initiatives to promote greater
environmental responsibility; and
Principle 9: encourage the development and diffusion of
environmentally friendly technologies.
Anti-Corruption Principle 10: Businesses should work
against corruption in all its forms, including extortion and
bribery.
19

21. My values and morale ?
Third parts values ?
Company Values ?
Identify and
clarify the
situation
Identify Ethical dilemma
Questions
Be
careful!Multi
ple aspects
Build a positive
and ethical
choice
Communicate
1 2 3 4 5 6
How to involve services or persons?

22. Is It
Ever
OK to
Break a
Promise
?
A story together - Situation Analyse

23. Make an ethical choice : it’s to
be wised !
We are expecting from you to propose or to find some feasible solutions
and to argument them
The justification of final choice should be presented in a positive
manner and you should have anticipate and know the consequences of
this choice for the company
Validation have been made by interested parties involved with a
transparente impartial process. You should demonstrate reciprocity
and exemplarity in it

24. Proposition of situations to apply the ethical pattern
1.I work on a production line. I’ve noticed some defective finished goods. A machine may be
generating some quality problems. I told my superior but she took any measure. I know
that the production schedule is very tight. What should I do?
2.My colleague from marketing has shown me a proposal for a body lotion with an extremely
thin young model. It’s distasteful in the least and could lead us to accusation of
encouraging girls to starve themselves in pursuit of an unhealthy physique. She said I am
over-sensitive and everything is ready to launch.
3.Someone told me confidentially that one of ny supplier is under investigation following
allegation of forced labour. Th supplier has not me anything during last audit and
everything was good. This supplier is far from my market. I have to time to go back for an
audit now.
4.I’ve heard that one of our main competitor will be launching a new product shortly that
could have serious implications of our sales and marketing strategies. My manager ask me
to hire someone to sort through their trash in search of clues and information about this
new strategy. I am not sure that I want to do it?
5.I’m been really impressed with the quality of work from a particular supplier. And I want to
invest in his company. Is there any conflict of interest with my job?

25. Proposition of situations to apply the ethical pattern
6.My wife is looking for a job and she will hire by one of our competitor. We don’t speak of
work at home. And I don’t want to interfere in my wife’s professionnel life. But some of my
colleague has suggested that I am in a compromising situation. What should I do?
7.One of my team is dating his subordinate for a couple of months. They were pretty discret
at work but some one found out, rumors are running out of the team. I’m not supposed to
know officially. What should I do?
8.I am negotiating an increase in our shelf-space with a customer. My contact is refusing to
examine the contrat, arguing that our competitor are « nicer » to him. I have the impression
he wants me to give him a gift but he has not asked me for anything specific.
9.I’m setting up a new office. Someone told me to hire a « local consultant » to help get
quicker the necessary authorization. But he cost many a lot of money to hire him. What can
I do?
10.My ex- manger left the company but we are still friend and he invite me for a dinner.
During my visit, I found out that I still have lots fo files from the company. What advise can
you give me ?

26. Proposition of situations to apply the ethical pattern
11.I have a blog and often write some stories. I would like to write about what is happening
during my professional trips and events. But I read in the company code of ethic that privacy
and data protection are an important part of our business. So can I write about it?
12.I have access to products that I can purchase in our company store. Some of my friends
ask me to sell them with no mark-up. Can I sell them at market prices?
13.When I am alone with my manager, he can stop saying jokes about our feminine
colleagues. I know he is a nice mam but I am not confortable with poor taste jokes or
homophobe / sexistes jokes. What can I do to stop him ?
14.I share the same religious convictions wit a group of my colleagues. During lunch time they
invite me to pray with them. What should I do?
15.My direct manger is a woman very strong personality. When things are happening as she
wants, she can humiliate people and these affect the morale of the whole team and its
performances. What can I do about it?
16.I was visiting one of our small unit which is very profitable and efficient. During the visit I
realize that they don’t have any treatment for control or water discharges. When I ask the
manager, he told be that he hasn’t get any problem with the local authorities and I am not an
environmental expert. What should I do ?

27. Proposition of situations to apply the ethical pattern
17.The hospital at which I volunteer each week is asking everyone to help recruiting new
volunteers, and would like me to get my company more involved. I know that several of my
colleagues might be interested. Should I speak to them directly ?
18.As a manager I thing that it is important to develop a real team spirit and to take time to
integrate new arrivals. Because my past experiences showed me that quality services are
better after . On other hand the new CEO have given strict goals to reach and financial
obligations. This semester 2 news guys arrived and the oldest of the team is leaving. What
should be my priority?
19. In my team a young mother need to leave earlier even afternoon to pick up her child. She
is taking files at home to work at night. The new code of ethic only authorize managers with
specific accreditation to keep confidential company data at home. Can I still cover her?
20.After long and difficult negotiation, this new customer accept our contrat. I am very happy
and announced it to everyone in the company as it will bring a lot money and increase y
bonus. But the day of the signature, my customer discreetly ask me to pay through a min of
accounts, using complex combinations. What should I do?
21.I am about to go to maternity leave and I am concerned about what will happen when I
come back and my future career opportunities. I heard by my colleague my post may
disappear. To who should I speak and what should I say ?