edible oil project

1. CHOUKSEY ENGINEERING COLLEGE
BILASPUR (CHHATTISGARH)
PROJECT REPORT
´A STUDY ON COMPARATIVE ANALYSIS OF
VARIOUS BRANDS OF EDIBLE OIL IN
THE BILASPUR MARKETµ
SUBMITTED BY
PRIYANKA GURJAR
SEM - IV

3. OBJECTIVE OF THE
STUDY

4. ‡To find out
customer
preferences
towards different
brands of
soyabean oil.

5. ‡Market share of
each brand
towards total
market share of
soyabean oil.

6. ‡What is the margin
retailers are
getting from
various brands &
what are the
brands they want
to sell.

7. ‡What problems
are they facing
related to new or
various
products.

8. ‡To get the
feedback from
retailers &
customers as
well.

9. ‡ AMRIT BANASPATI CO. LTD
Since 1940
At Amrit Banaspati Company we
have stayed close to our roots
nature. Our special understanding
of nature and her ways have
enabled us to grow form a
Vanaspati company to a multi
product organization producing a
whole range of edible oils and
fats. Today ABC has an installed
capacity of 10,000 metric tonnes
per month as compared to a mere
3,000 metric tonnes per month in
its first year of operations.

10. FORTUNE SOYABEAN OIL:‡
Is light, odorless and healthy oil.
Most importantly it contains
OMG3 (Omega ± 3 fatty acids) ±
an essential PUFA which needs to
be supplemented from outside
sources. Soyabean oil is the
preferred oil of many a household
across the world. Fortune Refined
Soyabean Oil, enriched with
OMG3, gives you and your family
³Paanch Ka Aashirwad.´ Fortune
Refined Soyabean Oil is the
highest seller in the refined
soyabean oil category with 44% of
the market share

11. THE RUCHI SOYA INDUSTRIES
LIMITED
Ruchi Soya Industries Limited is an
agro industry of Rs 3081.60 crores
turnover Ruchi Group. It is the flagship
company of one of the five companies
of the group. The group has an
impressive net worth of Rs 401 crores
(Rs 4010 million) and assets worth Rs
682.75 crores. The company was
founded by industrial visionary late Shri
Mahadeo Shahra and at present is
headed by his eldest son Shri Kailash
Shahra, who is the Chairman of the
Group. Shri Kailash Shahra has
enhanced the vision by transforming
countryside of Madhya Pradesh into
Soya bowl of the nation.

12. DHARA
Dhara has 23 variants of
mustard, rapeseed, sunflower,
groundnut and soyabean oils in
its product basket. Dhara
Refined Vegetable Oil
contributes 50% by value, to
the Rs. 3,300 million turn over
Dhara enjoys. Despite being
primarily a support to the
small-scale Indian farmer,
Dhara has played a crucial role
in changing the industry norms
and enriching the sluggish
edible oils market

13. RESEARCH
METHODOLOGY
Data Collection :Primary Data and
Secondary Data

14. Universe : Bilaspur Market

15. Sample Size : 50 / 50
Sampling Area :Bilaspur

16. Sample unit : Customer & Retailers
Research design : Descriptive

17. ANALYSIS OF
DATA

18. ANALYSIS OF
RETAILER
RESPONSES

19. QUES :- Are you satisfied with the
services of the brand you are
selling?
No
42%
Yes
58%

20. which brands of soyabean oil
are available in the shop?
50%
25
20
15
20 %
10
12 %
5
18 %
0
Fortune
Soyumn
Ginni
Dhara

21. QUES :- Are you satisfied with the
packing of oil ?
No
32%
Yes
68%

22. QUES:- which soyabean oil has
maximum sale per month?
36 %
16 %
20 %
28 %
Fortune
Ginni
Dhara
Soyumm

23. QUES :- which soyabean oil has
maximum sale in different quantity packs?
15ltr
12%
5ltr
32%
I ltr
56%

24. QUES:- Are you get the proper
feedback from the company?
4 %
YES
54%

25. QUES :- what influences
customers to buy the brand?
26 %
30
25
20
15
10
4%
5
8%
12 %
10 %
14 %
18 %
8%
0
Advertising
Attractive
packaging
Retailer
Shop
display
Pricing
Discount
Health
conscious

26. QUES:- Are you satisfied with
incentives from the oil company?
%
YES
74%

27. QUES:- Are you satisfied with the
quality?
NO
41%
YES
59%

28. QUES :- If no then what are the
suggestions you will give to the company?
Credit
30%
Scheme
18%
Margin
52%

29. ANALYSIS OF
CUSTOMER
RESPONES

30. QUES :- Do you use soyabean
oil and satisfied with brand?
No
18%
Yes
82%

31. QUES :- If yes (check) the
brand you use?
58%
18%
10%
Fortune
Soyumm
Ginni
14%
Dhara

32. QUES :- Are you happy with the packing
of oil?
74%
26%
YES
NO

33. QUES :- Do you know new
schemes ?
No
38%
Yes
62%

34. QUES :- What influenced you to
buy the above stated brand(s)?
Health
conscious
18%
Advertisment
26%
Pricing
12%
Attractive
14%
Shop display
6%
Retailer
16%
Packaging
8%

35. QUES :- If particular brand is not available
with retailer the you will. . . . .?
drop the idea
of buying it
22%
try another
brand
24%
go to another
retail outlet
54%

36. QUES :- What according to you a suitable
price for 1 ltr which is of good quality?
%
12%
bel w
18%
between
16%
nd
between
nd
re t
n

37. QUES :- If your brand is few Rs
expensive than it, then will you go for it?
78
22
Yes
No

38. QUES :- Are you happy with discount?
51%
49%
YES
NO

39. QUES :- A sale promotion scheme like rs 10 off , 250
gms extra or a product free, whould it affect you
purchase decision?
NO
24%
YES
76%

40. QUES :- what size of packaging
do you normally buy?
15ltr
10%
5ltr
16%
1ltr
74%

41. QUES :- Are you happy with the kind of
soyabean oil brands available in
India, today?
74%
26%
YES
NO

42. HYPOTHESIS
TEST

43. FOR RETAILER SIDE:Ho= Retailer are not satisfied
with the selling of edible oil.
Ha= Retailer are
satisfied
with the selling of edible oil.

44. Oi
Ei
Oi-Ei
(Oi-Ei)2
(Oi-Ei)2/Ei
YES
19
10
9
81
8.1
NO
13
8
5
25
3.125

45. ‡ X2 = ™ (Oi-Ei)2 /Ei
= 11.225(calculated value)
‡ Degree of freedom
= n-1
= 2-1
= 1
‡ Tabulated value = 0.05
‡ The table value of X2 for 2 degree of
freedom at 5% level of significance is 0.05
so the tabulated value calculated value.

46. FOR CUSTOMER SIDE:Ho= Retailer are not satisfied
with the selling of edible oil.
Ha= Retailer are
satisfied
with the selling of edible oil.

47. Oi
Ei
Oi-Ei
(Oi-Ei)2
(Oi-Ei)2/Ei
YES
30
11
19
361
32.81
NO
6
3
3
9
3

48. ‡ X2 = ™ (Oi-Ei)2 /Ei
= 35.81(calculated value)
‡ Degree of freedom
= n-1
= 2-1
= 1
‡ Tabulated value = 0.05
‡ The table value of X2 for 2 degree of
freedom at 5% level of significance is 0.05
so the tabulated value calculated value.

49. FINDINGS FOR
RETAILER SIDE

50. ‡ Lo margin : - Most of
the retailers complained
that they get very lo
margin in all the products
of ABCL as compared to
its competitors that¶s why
unable to sell the local
brand .

51. ‡ Leakage problem : -The
retailers also complained
about the leakage problem
faced by them in the
cartoons of Ginni and no
replacement, but other
companies are giving them
full replacement of leakage
packages.

52. ‡ Feed back problem : - The
retailers also complained
that they get very less feed
back from the company, like
whenever any scheme is
introduced by the company,
they are not even made
aware of the scheme.

53. ‡ Quality problem : The retailers also said
that sometimes the
quality of soya oil is
low they have face
problems
regarding
their image

54. ‡ MRP Problem :- Retailers
also complained that in the
days of rising prices,
sometimes it happens that
MRP of ginni products is less
than the price at which they
have purchased it from the
distributor.

55. ‡PROBLEMS related
to ne products :they complained that
sometimes they are
even unaware of
companies new
products

56. FINDINGS FOR
CUSTOMER SIDE

57. ‡MRP problem :customers
complaint that
sometimes they
have to pay more
price then the MRP

58. ‡Leakage problem
:- customers even
told that
sometimes they
have to face
leakage problems

59. ‡PROBLEMS related
to ne
schemes :
customers complaint
that even sometimes
retailers don¶t even tell
about new schemes

60. ‡DISCOUNT schemes
:- customers
complaint that there
are very less discount
schemes on soya oil
as compared to other
refined oil

61. LIMITATION OF THE
STUDY

62. ‡The period of the
project was not
sufficient to study
all the factors in
deep and also
limitation of area.

63. ‡ The sample was restricted to
the geographical limits of
BILASPUR (C.G) only. As a
consequence, the results of
the study pertain to
BILASPUR (C.G) market only
and might not be a true
representative of
CHHATTISGHAR market.

64. ‡ The study is based only
on secondary primary
data so lack of keen
observations and
interactions were also
the limiting factors in
the proper conclusion
of the study.

65. ‡ A sample of 50-50
Customers Retailer was
taken to carry out the
study. The sample is very
small to draw important
conclusions and is not a
true representation
population of the state of
CHHATTISGHAR.

66. RECOMMENDATION
‡ Leakage problem
should be looked after
and the replacement of
the leaked packets
should be given to
them.

67. ‡The company should
reduce the cost of
their products and
the margin of the
retailers should be
increased.

68. ‡ There should be proper
channel of information,
whenever any scheme is
introduced by the
company for the
retailers, they should be
properly informed about
the scheme.

69. ‡ In the same way,
whenever any scheme
is introduced for the
consumer there should
be at least a print
advertisement if T .V.
advertisement is not
possible.

70. ‡Other incentives
should also be
given
to
the
retailers like glow
sign boards etc.

71. CONCLUSION
‡ Leakage problem
should be taken care of
and the retailers should
fully compensated for
their loss due to
leakage.

72. ‡ There
should
be
proper
feedback for the retailers AS
WELL AS customers whenever
any scheme is introduced for the
retailers customers they
should be made aware of it.
Sales representatives should be
given guidelines to intimate each
and every retailer of his area
about the schemes.

73. ‡ Whenever any consumer
oriented
scheme
is
introduced, the scheme
should
be
directly
targeted to that person
who actually uses i.e.,
house wives.

74. ‡ incentives should be
also given to the
retailers. They should
be given glow sign
boards and other sales
promotional materials.
This will boost up their
spirits.