5. What is twitter used for?
● Promoting a brand or company
● Raising money for charities
● Breaking news, information
● Following favorite celebrities
● OR.....
as Dorsey said – changing the
world!
7. Tweeting at SSWF in 2007 increased Twitter activity
from 20k to 60k overnight – its big break
8. US Airways flight's emergency landing on Hudson
river and #Flight1549 became viral news
9. After the 2012 US elections, with Obama's tweet
being retweeted almost 1 million times.
10. In Arab Spring, Twitter gave activists a means to
share uncensored info, connect and organise street
operations.
11. ● Product Standardization
● Product adaption – straight extension mostly
● Product Invention
● Standardized Marketing
● Global adaption
● Global Distribution
Marketing strategies used by twitter
to enter the global market :
13. GROWTH OF TWITTER
➔ Raised $2.1 billion in 2013 the first time it went
public – second biggest Internet IPO
➔ Operates in 35 languages
➔ Global presence – 70% users live outside US
➔ In 2014 – 500 million registered users, 250 M
active , 400 M tweet everyday
The company's ultimate goal is to reach
everyone in the world!
18. 1) Real time content
2) Easy to use
3)Advertising options available
4)Fast relay of news and information
5)Connects the world globally
6)Available in multiple languages
7)Allows sharing of various media content – text, pictures,
videos
How does Twitter differ from other social media
companies?
19. ● Gaining more number of users
● Curbing trolling and abuse
● Turning dormant accounts active
● One-way communication
● Limited number of characters allowed
● Stopping its executives from leaving
Q3. What marketing challenge does Twitter face
as it continues to expand its brand globally ?
