According to new research Parse.ly conducted in partnership with Digiday, 87% of publishing professionals are able to access the analytics for the content their organization creates. However, only 53% say they completely understand those analytics, and fewer say they can easily apply insights to content strategy. How does your use of analytics compare to that of other content creators? Listen in to this webinar for an overview of the current state of publishers’ proficiency when it comes to accessing, understanding, and applying content analytics. Our expert group of speakers will discuss the report and what it means for the industry. You will learn: - Why data access doesn’t always equal data literacy, and what's needed to bridge the gap - How publishers are determining success using data - The state of metrics and how you compare to the rest of the industry Speakers: - Dr. Carrie Brown, Director of the M.A. in Social Journalism Program, CUNY - Julia Ryan, Senior Audience Strategy Editor for News and Lifestyle Groups, Time Inc. - Kelsey Arendt, Customer Success Manager, Parse.ly - Clare Carr, VP of Marketing, Parse.ly

1. Publishers and Metrics: Where the Industry Is Now

2. Julia Ryan - @julialeighryan
Senior Audience Strategy Editor for News and Lifestyle Groups
Time Inc.
Carrie Brown - @Brizzyc
Director of the M.A. in Social Journalism Program
CUNY
Clare Carr - @clareondrey
VP of Marketing
Parse.ly
Kelsey Arendt - @KelseyLArendt
Customer Success Manager
Parse.ly

3. 2012: 2017:

4. www.parsely.com/start

5. Who’s using Parse.ly?

6. The Metrics that
(Should) Matter to
Publishers

7. Access

8. Understanding

9. Application

10. Bridging the Gap
Between Data Access
and Application

12. New Visits
Discovery
Engaged Time
Attention
Repeat Visits
Trust
Shares
Action

13. Yay!

14. Boo

15. World’s Best Boss

16. Are conversions
an underrated
metric for
publishers?

17. Bridging the Gap
Between Data Access
and Action

19. Looks like everyone still has something they can learn, but here’s to staying ahead of the curve.

20. How Parse.ly Helps Make Data Actionable

21. By providing their team with easy
access to data analytics, NAPCO
Media instituted a shift in
company culture.
The organization now had the
shared goal of empowering their
content creators through audience
data. Analytics helped change the
perception that content was
secondary to ad revenue.
NAPCO Case Study

22. Interested in reading the full report? Visit
parsely.com/resources