Growth Hack Tactics
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This document discusses growth hacking tactics including platform integrations, viral marketing incentives, the bowling pin strategy, on-boarding, scarcity, widgets, automated emails, and gamification. It also discusses guerrilla marketing tactics like ambient advertising, ambush marketing, stealth marketing, and viral/buzz marketing. Growth hacking uses unconventional methods to drive growth, taking advantage of things like platform APIs, creating incentives for users to share content virally, expanding target groups one at a time, and using scarcity to drive demand.
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Growth Hack Tactics
- 2. ABOUT ME CEO @ Midas Digital Agency Board Member @ Iran Gamification Association
- 3. GROWTH HACK
- 4. WHY GROWTH HACKING? Over the past 200 years, when small armies used unconventional methods they won almost 2/3rds of the time.
- 5. VIETNAM WAR
- 6. GROWTH VS. GROWTH HACK
- 7. -Sean Ellis “A growth hacker is a person whose true north is growth.”
- 8. -Andrew Chen “Growth hackers are a hybrid of marketer and coder”
- 10. GROWTH HACKING TACTICS Platform Integrations Viral Marketing Incentives Bowling Pin Strategy On-Boarding Scarcity Widgets Automated Emails Gamification
- 13. VIRAL MARKETING INCENTIVES • Automated • Incentives
- 14. BOWLING PIN STRATEGY Expanding one target group at a time which creates exclusivity and desirability.
- 15. ON-BOARDING
- 16. SCARCITY
- 18. AUTOMATED EMAILS
- 19. GAMIFICATION
- 20. GUERRILLA MARKETING Ambient Advertising Ambush Marketing Stealth Marketing Viral Marketing Street Marketing
- 21. AMBIENT MARKETING The placement of advertising in unusual and unexpected places (location) often with unconventional methods (execution) and being first or only ad execution to do so (temporal) The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.
- 23. AMBUSH MARKETING The awareness, attention, goodwill, and other benefits, generated by having an association with an event or property, without that organization having an official or direct connection to that event or property.
- 24. EBAY CONFERENCE The Paypal team offered eBay conference attendees a chance at winning hundreds of dollars but only if they wore special Paypal-branded T-shirts to the conference. Many of them did, and eBay got to watch its conference get taken over by a competitor.
- 27. STEALTH MARKETING Stealth marketing, also known as buzz marketing, is any marketing strategy that advertises a product to people without them knowing they are being marketed to There are many techniques in stealth marketing, the most common being product placement and undercover marketing. The main purpose of stealth marketing is not to generate immediate sales, but to create interest and excitement that will make consumers more receptive to direct advertising later.
- 29. VIRAL/BUZZ MARKETING Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
- 30. PARANORMAL ACTIVITY A small independent movie with a $15,000 production budget was able to become one of the most profitable movies of all time. (193 million dollars sales)
- 31. PARANORMAL ACTIVITY The movie was initially released to a small number of cities; however, after the goose-bump inducing trailer, a call to action appeared prompting fans to “demand” the movie play in their city. If a city reached a certain number of people demanding the movie, it would play in that city. If there’s anything that piques people’s interest, it’s not having access to something.
- 32. STREET MARKETING Specific to all marketing activities carried out in streets and public areas such as parks, streets, events etc. It involves the application of multiple techniques and practices in order to establish direct contact with the customers.
- 34. TRUE NORTH Online, Offline, Whatever …