More Related Content Similar to Wv gov conf 2012 (20) More from Paramore | the digital agency (20) Wv gov conf 201241. in 2014 more than 50% of
web traffic will come from a
mobile device
76. 1. Focus on Content
Align it across all digital media
82. 2. Have a conversation
(it’s both talking and listening)
83. Mavens are
good
• Develop a loyal fan base and
they will help you manage the
on-going conversations on
your wall...
84. 4. have a good
timeline photo + profile photo
87. After
Before
Before
wall posts get the most
attention
88. After
Before
Before After
wall posts get the most cover photo gets the most
attention attention
96. 2. Always use a call to action
(tell me what you think)
(like this update if you X)
104. Ask
• Follow-up
Jan, 2011
109. 1. User Affinity - engagement
2. Status weight - video, image, link
3. Freshness - posts less than 4 hours old*
110. 1. User Affinity - engagement
2. Status weight - video, image, link
3. Freshness - posts less than 4 hours old*
*constantly changing stat.
124. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site
leisure
more likely to purchase
photos make an impact