Marketing pitch for a mobile application itinerary. Make Travel fun again. Created for Remote internship under Prof. Sameer Mathur

1. Itinerary
Your Personal TravelAgent

2. Travelling made for everyone
Budget Time
Needs

3. Tailored to fit anyone’s
need

4. Explore to the fullest
• Travel plans crafted with utmost personalisation and
needs
• One click book facility
• 24/7 online assistance

5. Current Scenario
• Lots of scattered services
• Poor integration of travelling plans and
flight/hotel booking services
• MakeMyTrip is essentially
‘BookMeFlights’
• ‘Trip-Advisor’ fail to tailor fit plans and
integrate bookings

6. Situational Analysis
Fixed set of plans to pick from
Poor integration of travel services with travel
plans
Little scope for time and budget constrains

7. Our Proposition
Flexible plans tailored to needs
One touch booking service with 24/7 online assistance
Tailored to everyone budget and time
requirement

8. Consumers
• Travellers, Adventure seekers
• Business trip people who wants to explore
• Vacation explorers

9. Competitors

10. Partners
• Flight booking
• Hotel Booking
• Cab Services

11. Goal
• To develop an all in one integrated platform to
make travel hassle free.
• To gain premium subscriptions and book at least
1000+ itineraries, a day.
• Premium subscription or booking cost is USD$
0.99, which gives daily revenue of USD$ 999+ for
year one.
Added revenue will be generated from partners

12. Rolling to worldwide
locations after
achieving a figure of
10,000+ bookings a
day

13. Reducing complaints
to less than 20 per
1000 trips booked
This is as important
as increasing the
number of bookings

14. Target Markets

15. Understanding Consumers
We are aiming to capture the ‘Holiday’ and
‘Business Travellers’
Reason for visit

16. People on Business
Trip looking to
explore the city
Small time itinerary
from 4hrs to 1 day
Needs are different
from other travellers.

17. Family and Friend groups
looking to plan vacations.
Long time itinerary from
3-7 days
Diverse needs, mood
specification does the job

18. Partners/Collaborators

19. Airline companies
People planning to
travel to other cities
will require flight
bookings

20. People will require
hotels to stay/eat
Ability to book the
best hotels in their
budget with single
click.
Hotels

21. Travellers will require cab services to
hop from one event to other event in an
itinerary
Cab services as well as self driving option
available
Cab Services

22. Competitors

23. Booking
Companies
Companies booking Hotel/Flights
itinerary section often underdeveloped

24. Travel Plan
Companies
Providing information on places and
their ratings
No or poor integration of booking
system, also customisability is very low

25. Value Proposition

26. To Consumers
• Plan your travel seamlessly with tailor made
plans keeping your needs, budget and comfort
in mind
• Hassle free one touch booking
• 24/7 online assistance
Your Personal TravelAgent

27. To Collaborator
• Increased business revenue and customers
• No upfront fee
• Pay only on bookings via itinerary
Let’s grow together

28. To Company
• Providing assistance to 1000+ customers on
daily basis
• Flexible work hours
• Making travel fun
Let’s make travel fun again!

29. Tactics

30. Itinerary
• A mobile application to plan your travels and
book them instantly
• Tailor made plans, handpicked using reviews
of many travellers
• One touch book facility

31. Services
• Travel hassle free with 24/7 online assistance
• Integrated services have a similar proposition
• Flights, Hotels and cab services each have
similar propositions due to strong integration

32. Brand
Your Personal TravelAgent
Adventure,Fun & Explore
Itinerary

33. Price
Free version
• Tailor made plans, handpicked using reviews
of many travellers
• Budget and Time support
Paid Subscription
• One touch booking facility
• 24/7 online assistance

34. Subscription Cost
One Trip USD$ 0.99
6 Months USD$ 4.99
12 Months USD$ 8.99
A maximum of 2 travel bookings per month for semi annual and annual subscriptions

35. Incentives
Offers and price reduction for consumers
Free first trip booking
Referring a friend earns one more booking
Trade allowances to partners and collaborators
Semi annual bonuses to employees
Day Care Facilities

36. Communication Channels
Advertisements
• Televison and newspaper Advertisements
• Social Media Advertisements
• Google ad targeting for travel related queries
Referrals
• Referrals by customers for new customers
• Referrals for partner hotels and cab services
Door to Door Selling
• Connecting personally with major partners
for collaboration

37. Distribution

38. Implementation

39. Infrastructure
• Assistance providing team
• Technical Developers
• R&D team
• Public relations and collaborator relations team

40. Processes (1/4)
• 24/7 online active team
• Work in call centeres to provide online support
• In touch with all the collaborators and service
operators for quick issue resolving
Assistance Providing

41. Processes (2/4)
• Computer team responsible to develop the mobile
application
• Refresh & improve the UI/UX of the application
• Roll out timely updates to stay immune to bugs and
viruses
Technical Developers

42. Processes (3/4)
• Conduct regular Marketing surveys and audits
• Convert observations to insights
• Use insights to improve the product and services
Research and Development

43. Processes (4/4)
• Maintain Cordial relations with Collaborators
• Roll out the advertisement campaigns to make
consumers learn about offers and services
• Take feedback from the consumers to improve the
ratings and recommendations
PR and Collaborator Relations

44. Workflow

45. Searches database to
make plans
Queries for a plan
One Click option to
book a plan
Only for premium
subscribers
Troubleshoot

46. Disclaimer
Created by Parakh Agarwal, IIT
Delhi.
During Marketing Internship
under Prof. Sameer Mathur