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friendster                          ®
 the most famous social network in Asia
What is
  friendster ?
            ®
friendster®
         friendster                            friendst
                         ®
                             friendster®
          friendster®
                                            friendster®
                  friendster®
 friendster®                        friendster®
                         friendster®
          friendster®
ster®
                                       friendster®
friendster®      friendster®       friendster®
ster®
                       friendster®
        friendster®                     friendster®
                   friendster®
                                      friendster®
friendster®
friendster      ®


• With more than 85 million members
  worldwide, friendster® is a leading
  global online social network.
• friendster® is the most famous
  social network in Asia.
Who uses
  friendster ?
            ®
users     ®


• Users of friendster®are usually
  teenagers all around the world
users                          Social Network Site Comparison
                          ®



350,000
300,000
250,000
200,000
150,000
100,000
  50,000
          0

              15-24 yrs
                              25-34 yrs
                                             35-44 yrs
                                                             45-54 yrs

                      :)Friendster        Facebook       MySpace
The uses of
   friendster
            ®
uses      ®


•   Stay in touch with friends
•   Post Pictures of yourself and others
•   Find people you want to know
•   Create a relationship through friendster®
•   Post products (E-Business)
•   Blog
uses     ®


• Stay in touch with friends
uses     ®


• Post Pictures of yourself and others
uses    ®


• Find people you want to know
uses    ®


• Create a relationship through
  friendster®
uses    ®


• Post products (E-Business)
uses     ®


• Blog
Features of
     friendster
              ®
What are
  features ?
          ®
features           ®


• something offered as a special
  attraction, e.g. a particular aspect of
  something.




          – Microsoft® Encarta® 2007. © 1993-2006 Microsoft
                             Corporation. All rights reserved.
features       ®


There are the various types of features
  in friendster®
features           ®


• Invite friends
features        ®


• In Friendster, you can explore people
  through:
  – Popular members
  – New members
  – Friends of Friends
features       ®


• Edit featured friends
features       ®


• Post bulletins
features      ®


• Add applications
features    ®


• Post Comments
features     ®


• Upload photos
features       ®


• People in friendster® can also
  explore photos by viewing the
  following:
  – Latest
  – Featured
  – Most grabbed
  – Most discussed
features      ®


• Post shoutout
features         ®


• Edit profile
features      ®


• Customize looks
features      ®


• Post music and videos
features     ®


• Send messages
features     ®


• Update blogs
features      ®


• Create and join groups
features     ®


• The “Who’s viewed me” feature
features      ®


• Change privacy settings
Norms in
   friendster
            ®
What are
   norms ?
        ®
norms            ®


• a standard pattern of behaviour that
  is considered normal in a society




    – Microsoft® Encarta® 2007. © 1993-2006 Microsoft Corporation. All
                                                      rights reserved.
norms      ®


• Individual crowds within the network
  set the norms on friendster® .
norms     ®


• Searching people
norms        ®


• Profiles
norms      ®


• Collecting friends
norms     ®


• Friend Request
norms      ®


• Groups
norms    ®


• Fans
norms     ®


• Connecting to other people
norms     ®


• Private Environment
norms                   ®
Friendster Norms Norms in reality      Effects/Benefits/Implication     Social Issues (The Building Blocks)

Messaging          Texting, Mail       -communication and               Sharing/Presence/Conversation
                                       interaction
Searching People   Finding             -Search interesting people to    Reputation
                   interesting         find out about them
                   people
Profiles           Sharing personal    -Get to view the look and feel   Sharing/Reputations
                   information         of the perception of others
                                       -Sets the tone for
                                       performance and
                                       interpretation in associating
                                       with others
Collecting Friends Meet and get        -More friends, more social       Groups/Reputation
                   acquainted with     involvement
                   people
Friend Requests Acceptance and         -Able to make social             Reputation
                   rejection           judgements about choosing
                                       whether to accept or not
Groups             Connect together, -Able to share, and collaborate Sharing/Groups/Conversation
                   organizations
norms                  ®
Friendster Norms Norms in reality       Effects/Benefits/Implication   Social Issues (The Building Blocks)

Fans               Common               -Able to share and fantasize   Reputation/Groups/Conversations
                   Interest,            idols
                   celebrities,
                   idolizing
Connecting to      Can meet friends     -Can go beyond close network Groups
others             other than own       of friends
                   friends
Private            Establishing rules   -Implies that there is a certain Sharing/Reputation
Environment        and security         amount of rules and
                   purposes             regulations
Bulletins          Bulletins            -Gives a way for people to       Sharing/Presence
                                        know what you have done
                                        these past few weeks/months.
                                        -Can comment on what you
                                        have done.
Testimonials and   Testimonials         -People can show that they     Sharing/Presence/Conversations
Comments                                care
                                        -Can tell people about some
                                        things that they can’t tell
                                        personally
norms                   ®
Friendster Norms Norms in reality    Effects/Benefits/Implication    Social Issues (The Building Blocks)

Smiley           Smiles              -Show people that you are       Sharing/Presence/Conversations
                                     happy
                                     -A great design on the text
                                     -It somehow attract people to
                                     read the text
Birthday Calendar Calendar           -It people to remember other    Sharing
                                     peoples birthday
Collective Photos Photo albums       -Shows people your picture      Reputation/Sharing
                                     -Help to show your emotions
Shout Out        Notes               -Tell everybody about           Sharing/Presence
                                     anything
And that’s
   friendster
            ®

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Friendster

  • 1. friendster ® the most famous social network in Asia
  • 2. What is friendster ? ®
  • 3.
  • 4. friendster® friendster friendst ® friendster® friendster® friendster® friendster® friendster® friendster® friendster® friendster® ster® friendster® friendster® friendster® friendster® ster® friendster® friendster® friendster® friendster® friendster® friendster®
  • 5. friendster ® • With more than 85 million members worldwide, friendster® is a leading global online social network. • friendster® is the most famous social network in Asia.
  • 6. Who uses friendster ? ®
  • 7. users ® • Users of friendster®are usually teenagers all around the world
  • 8. users Social Network Site Comparison ® 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 15-24 yrs 25-34 yrs 35-44 yrs 45-54 yrs :)Friendster Facebook MySpace
  • 9. The uses of friendster ®
  • 10. uses ® • Stay in touch with friends • Post Pictures of yourself and others • Find people you want to know • Create a relationship through friendster® • Post products (E-Business) • Blog
  • 11. uses ® • Stay in touch with friends
  • 12. uses ® • Post Pictures of yourself and others
  • 13. uses ® • Find people you want to know
  • 14. uses ® • Create a relationship through friendster®
  • 15. uses ® • Post products (E-Business)
  • 16. uses ® • Blog
  • 17. Features of friendster ®
  • 18. What are features ? ®
  • 19. features ® • something offered as a special attraction, e.g. a particular aspect of something. – Microsoft® Encarta® 2007. © 1993-2006 Microsoft Corporation. All rights reserved.
  • 20. features ® There are the various types of features in friendster®
  • 21. features ® • Invite friends
  • 22. features ® • In Friendster, you can explore people through: – Popular members – New members – Friends of Friends
  • 23. features ® • Edit featured friends
  • 24. features ® • Post bulletins
  • 25. features ® • Add applications
  • 26. features ® • Post Comments
  • 27. features ® • Upload photos
  • 28. features ® • People in friendster® can also explore photos by viewing the following: – Latest – Featured – Most grabbed – Most discussed
  • 29. features ® • Post shoutout
  • 30. features ® • Edit profile
  • 31. features ® • Customize looks
  • 32. features ® • Post music and videos
  • 33. features ® • Send messages
  • 34. features ® • Update blogs
  • 35. features ® • Create and join groups
  • 36. features ® • The “Who’s viewed me” feature
  • 37. features ® • Change privacy settings
  • 38. Norms in friendster ®
  • 39. What are norms ? ®
  • 40. norms ® • a standard pattern of behaviour that is considered normal in a society – Microsoft® Encarta® 2007. © 1993-2006 Microsoft Corporation. All rights reserved.
  • 41. norms ® • Individual crowds within the network set the norms on friendster® .
  • 42. norms ® • Searching people
  • 43. norms ® • Profiles
  • 44. norms ® • Collecting friends
  • 45. norms ® • Friend Request
  • 46. norms ® • Groups
  • 47. norms ® • Fans
  • 48. norms ® • Connecting to other people
  • 49. norms ® • Private Environment
  • 50. norms ® Friendster Norms Norms in reality Effects/Benefits/Implication Social Issues (The Building Blocks) Messaging Texting, Mail -communication and Sharing/Presence/Conversation interaction Searching People Finding -Search interesting people to Reputation interesting find out about them people Profiles Sharing personal -Get to view the look and feel Sharing/Reputations information of the perception of others -Sets the tone for performance and interpretation in associating with others Collecting Friends Meet and get -More friends, more social Groups/Reputation acquainted with involvement people Friend Requests Acceptance and -Able to make social Reputation rejection judgements about choosing whether to accept or not Groups Connect together, -Able to share, and collaborate Sharing/Groups/Conversation organizations
  • 51. norms ® Friendster Norms Norms in reality Effects/Benefits/Implication Social Issues (The Building Blocks) Fans Common -Able to share and fantasize Reputation/Groups/Conversations Interest, idols celebrities, idolizing Connecting to Can meet friends -Can go beyond close network Groups others other than own of friends friends Private Establishing rules -Implies that there is a certain Sharing/Reputation Environment and security amount of rules and purposes regulations Bulletins Bulletins -Gives a way for people to Sharing/Presence know what you have done these past few weeks/months. -Can comment on what you have done. Testimonials and Testimonials -People can show that they Sharing/Presence/Conversations Comments care -Can tell people about some things that they can’t tell personally
  • 52. norms ® Friendster Norms Norms in reality Effects/Benefits/Implication Social Issues (The Building Blocks) Smiley Smiles -Show people that you are Sharing/Presence/Conversations happy -A great design on the text -It somehow attract people to read the text Birthday Calendar Calendar -It people to remember other Sharing peoples birthday Collective Photos Photo albums -Shows people your picture Reputation/Sharing -Help to show your emotions Shout Out Notes -Tell everybody about Sharing/Presence anything
  • 53. And that’s friendster ®