1. WHAT
WHEN
WHERE
THE PARTY IN THE GARDEN IS ONE OF THE MOST TALKED-
ABOUT ANNUAL EVENTS IN NEW YORK CITY. CO-CHAIRED BY
MARIE-JOSÉE KRAVIS, PAULA CROWN, JILL KRAUS, MICHAEL
LYNNE AND MIMI HAAS, THIS EVENT HONORS REMARKABLE
INDIVIDUALS EACH YEAR. PAST HONOREES INCLUDE SUCH
NOTABLE NEW YORKERS AS SARAH JESSICA PARKER, JOAN
TISCH, KITTY CARLISLE HART, AND DAVID ROCKEFELLER AND
MOST RECENTLY JO CAROLE AND RONALD LAUDER.
THE EVENING BEGINS WITH COCKTAILS, FOLLOWED BY AN
SIT-DOWN SUPPER AND CONCLUDES WITH A LIVELY AFTER-
PARTY FOR OVER 1,000 GUESTS IN THE ROCKEFELLER
SCULPTURE GARDEN. IN 2011, KANYE WEST AND SPECIAL
GUEST JAY-Z HEADLINED THE EVENT. PAST PERFORMER
INCLUDE THE YEAH YEAH YEAHS, M.I.A., ESTELLE, AND JOHN
LEGEND. ATTENDEES INCLUDE MUSEUM TRUSTEES, AND
OTHER VIPS FROM THE WORLDS OF ART, FASHION, FILM,
AND FINANCE.
Tuesday, May 22, 2012
7:00 P.M. COCKTAIL RECEPTION
8:00 P.M. DINNER
9:00 P.M. AFTER-PARTY
THE MUSEUM OF MODERN ART
PARTYINTHEGARDEN

2. YEAH YEAH YEAHS
KANYE WEST & JAY-Z

3. THEWALKMEN
GANG GANG DANCE

4. M.I.A.
ESTELLE

5. MOMA AUDIENCE DEMOGRAPHICS
• 3 MILLION VISITORS ANNUALLY
• 150,000+ MEMBERS
• MEAN HOUSEHOLD INCOME: $140,000
• MEAN AGE: 40 YEARS
• 46% UNDER 35 YEARS
• 51% FEMALE
• 19% FULL-TIME STUDENTS
• 89% COLLEGE GRAD (AMONG NON-CURRENT STUDENTS)
• 38% SINGLE (NEVER MARRIED); 10% SEP/DIV/WIDOWED
• 41% MARRIED; 10% PARTNERED
• 65% INTERNATIONAL
PERFORMANCE DETAILS
• PERFORMANCE OCCURS DURING AFTER PARTY
• APPROXIMATELY 30-45 MINUTE SET AT 10 P.M.
• DJs OPEN AND CLOSE AFTER PARTY
• TICKETS ARE $150/PERSON FOR AFTER PARTY
• INVITATIONS ARE SENT TO A LIST, BUT EVENT IS OPEN TO THE PUBLIC
• SALES ARE EXPECTED TO BE IN THE 1,500 PERSON RANGE

6. +
MAY 11, 2011

7. +
MAY 12, 2011

8. +
MAY 30, 2010

9. +
MAY 26, 2010