OTHERS
Quarterly
Purchases
Broom 1 Piece 40
Half-yearly
purchases
Bedsheets &
pillow Covers
Bombay
dyeing
2sets 1699 3398
Sofa Covers Cloth fusion 2sets 1479 2958
Yearly
Door Mats Local 3 Pcs 50 150
LED Lights Havells 3 Pcs 700 2100
Seasonal
Purchases
Rain Coats Decathlon 3Pair 899 2697
Umbrella Local 2 Pcs 380 760
Blankets Montek Carlo 1 Pcs 4200 4200
Frequency of
purchase
Products Brand Quantity
Price of one
pack
Overall
Price
FINDINGS
Differences in buying
behaviour in small
towns and cities.
Difference in choice
of product due to
health consciousness.
Quantity of purchase
depends on the size
of the family.
Quantity of purchase
depends on the size of
the house.
Most of us purchase all the items from a local Kirana.