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2015 Kutpoint Ltd, Privileged and Confidential
MUN:Planet is created to foster a place of
belonging for all those interested in creating a
knowledgeable, stronger and more engaged
Model United Nations community.
ABOUT MUNPlanet
ABOUT
MISSION
FOUNDED
MUN:Planet is the largest and the fastest
growing Model UN Community on the globe.
MUN:Planet started behind closed doors in
early 2013 and opened for public on April 8th,
2014
ENGAGE
DECIDE
READ
MEDIA KIT
2015 Kutpoint Ltd, Privileged and Confidential
BUZZ
“We are very interested in using MUN:Planet to reach out to potential delegates
that might be interested in attending our conference.”
“Since I discovered MUN:Planet I have not missed a single day.”
- David Steiner, Yale Model Governance Europe
- Nareman Darwish Egypt
MEDIA KIT
2015 Kutpoint Ltd, Privileged and Confidential
BUZZ
"Out of my own experience with MUNPlanet, I can tell that it truly is a great tool to connect with like-
minded people with lots of important knowhow. I have made great connections through MUNPlanet and I
am currently taking part in a project that can lead to a successful cross-border cooperation with great
and lasting partnerships"
“When you’re organizing a Model UN conference, you are always looking to find as many quality
delegates as possible. Getting a word out through standard advertising networks rarely gets satisfying
results. Through MUNPlanet, we now have a direct access to thousands of delegates from all around the
world.”
“I think it’s the perfect time MUNPlanet came to being and I’m optimistic it will be a success! Otherwise
it would have to be invented! It has so many different features I think every MUNer will find something
of interest. Personally, I hope it will become a platform that will bring future leaders together and
something we can all relate to once our voice matters in the real world. “
- Julian Jokinen , Tallinn MUN
- Jauk Biarema, TEIMUN The Netherlands
- Darko Petrovic, United Nations World Food Program / EuroMUN Founder
MEDIA KIT
2015 Kutpoint Ltd, Privileged and Confidential
MUN:Planet Audience Profile
Total Monthly Direct
Emails
100,000
Average Age
21
Male
48%
Female
52%
Age Group
17-25 (91%)
University students
67%
High school
Students
22%
MEDIA KIT
Average Spend on
Conference per
Internat. Student
850+ EUR
2015 Kutpoint Ltd, Privileged and Confidential
AUDIENCE
MUNPLANET DELIVERS
ENGAGED MUNERS
MEDIA KIT
TOTAL Number of MUN Conferences
1,500
320
Average Number of Participants per Conference
TOTAL Number of Students
300,000 +
Students
30%
Attend more than 3 conferences per year
TOP European MUN City by
Attendees
1. Rome 6,580
2. Istanbul 4,850
3. Athens 3,200
4. Stuttgart 2,000
5. London 1,900
6. Paris 1,800
0
5
10
15
20
25
30
35
January
(9.7%)
February
(13.7%)
March
(15.0%)
April (9.9%) May (5.3%) June (3.3%) July (3.6%) August
(3.6%)
September
(4.8%)
October
(8.4%)
November
(15.5%)
December
(4.3%)
0
2
3
1
0
1 1 1
2 2
1 1
10
18
15
11
4
0
2
1
0
6
15
3
19
12
10
5
6
5
6
7
9
12
17
9
8
22
31
21
11
6
5 5
8
13
27
4
1
0 0
1
0
1
0 0 0 0
1
0
Africa (3.9%; n=15)
America (22.2%; n=85)
Asia (30.6%; n=117)
Europe (42.1%; n=161)
Oceania (1.0%; n=4)
Number of International Conferences by Months and Geographic Regions (n=382)
AUDIENCE
MEDIA KIT
AUDIENCE
32
5
8
7
3
6
2
8
10
9
8 8
14
16
19
20
31
33
31
33
35
0
5
10
15
20
25
30
35
Growth of NEW Conferences by Year on Year (n=300+)
MEDIA KIT
 The oldest int. conferences are LAMUN (65),
MUNFW (64), Berkeley MUN (63), HMUN (62),
AzMUN (54) and NAIMUN (52).
 The average age of international conference is 10.6
years (n=299).
 International conferences are most frequently 4
years old (modal value).
 The youngest international conferences are 1 year
old, and the oldest international conference is 65
years old.
Example of Current
Conference posted on Jan
12th,2015:
• Shared with 10,000
members
• 2,800 Application
Received
• 100 Members will be
chosen
MUN:PLANET IN NUMBERS
First 100 members
joined MUN:Planet on
March 04, 2014
MUN:Planet was an
invite only community
for over a year
On April 8th, 2014
MUN:Planet officially
launched
3,110
Contributors
83,024
Potential participants sent to
Global Conferences via
MunPlanet
MUNPLANET COMMUNITY
91%
900+ MUNs are on
our Global Calendar Answered Questions
4,000
Conferences shared
Total Reach > 2 M
Source: Internal Analytics
MEDIA KIT
EDITORIAL
"MUN:Planet is where MUNers learn, write, and
discuss local and global events in between their live
MUN events"
MEDIA KIT
One Young World Ambassador
- Ioanna Fotopoulou
2015 Kutpoint Ltd, Privileged and Confidential
EDITORIAL
VITAL CONTENT FOR
ACTIVE MUNERS
TOP 10 TOPICS
Model United Nations
International Security
Interesting Questions
MUN Research
Books
United Nations
International Relations
Cities
MUN Lifestyle
91%
Percentage of Answered Questions
Answered
3000
1500
1230
1350
2500
3500
0
500
1000
1500
2000
2500
3000
3500
4000
Events Questions Articles Topics Answers Comments
Published Content
MEDIA KIT
“MUN:Planet is the #1 source of
information for and about Model United
Nations.”
EDITORIAL
IMPACT FOR MUNERS
MEDIA KIT
2015 Kutpoint Ltd, Privileged and Confidential
AUDIENCE
MUNPLANET DELIVERS
ENGAGED MUNERS
TOTAL UNIQUE VISITORS
371,524 +
3:20 Minutes
Average Time on Site per visit
TOTAL PAGEVIEWS
1,815,839 +
Page views
2.86
Pages viewed per visit
MEDIA KIT
TOTAL REACH
> 2,000,000
0
10,000
20,000
30,000
40,000
50,000
60,000
UnitedStates
Serbia
Germany
Indonesia
UnitedKingdom
Netherlands
India
Pakistan
France
Italy
Greece
Turkey
Romania
Philipines
Brazil
Mexico
Canada
Switzerland
TOP Countries
55%
Attended at least one Model
UN Conference
25%
MUN:Planet members
attended more than 3 MUN
Conferences
15%
MUN:Planet members are
new to MUNs
“MUN:Planet is the must-visit
destination for MUNers and young
people worldwide looking for
professional development
conferences”
5%
Are MUN organizers
MEDIA KIT
MOBILE AUDIENCE
REACH ENGAGED MUNERS
ACROSS PLATFORMS
REACH ACTIVE MUNERS ON THE GO
• 37.1% visits are via mobile/smartphone
• 23% of all content was published
via mobile devices
• +473% increase since April
MEDIA KIT
2015 Kutpoint Ltd, Privileged and Confidential
MUNPlanet Media Kit

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MUNPlanet Media Kit

  • 1. 2015 Kutpoint Ltd, Privileged and Confidential
  • 2. MUN:Planet is created to foster a place of belonging for all those interested in creating a knowledgeable, stronger and more engaged Model United Nations community. ABOUT MUNPlanet ABOUT MISSION FOUNDED MUN:Planet is the largest and the fastest growing Model UN Community on the globe. MUN:Planet started behind closed doors in early 2013 and opened for public on April 8th, 2014 ENGAGE DECIDE READ MEDIA KIT 2015 Kutpoint Ltd, Privileged and Confidential
  • 3. BUZZ “We are very interested in using MUN:Planet to reach out to potential delegates that might be interested in attending our conference.” “Since I discovered MUN:Planet I have not missed a single day.” - David Steiner, Yale Model Governance Europe - Nareman Darwish Egypt MEDIA KIT 2015 Kutpoint Ltd, Privileged and Confidential
  • 4. BUZZ "Out of my own experience with MUNPlanet, I can tell that it truly is a great tool to connect with like- minded people with lots of important knowhow. I have made great connections through MUNPlanet and I am currently taking part in a project that can lead to a successful cross-border cooperation with great and lasting partnerships" “When you’re organizing a Model UN conference, you are always looking to find as many quality delegates as possible. Getting a word out through standard advertising networks rarely gets satisfying results. Through MUNPlanet, we now have a direct access to thousands of delegates from all around the world.” “I think it’s the perfect time MUNPlanet came to being and I’m optimistic it will be a success! Otherwise it would have to be invented! It has so many different features I think every MUNer will find something of interest. Personally, I hope it will become a platform that will bring future leaders together and something we can all relate to once our voice matters in the real world. “ - Julian Jokinen , Tallinn MUN - Jauk Biarema, TEIMUN The Netherlands - Darko Petrovic, United Nations World Food Program / EuroMUN Founder MEDIA KIT 2015 Kutpoint Ltd, Privileged and Confidential
  • 5. MUN:Planet Audience Profile Total Monthly Direct Emails 100,000 Average Age 21 Male 48% Female 52% Age Group 17-25 (91%) University students 67% High school Students 22% MEDIA KIT Average Spend on Conference per Internat. Student 850+ EUR 2015 Kutpoint Ltd, Privileged and Confidential
  • 6. AUDIENCE MUNPLANET DELIVERS ENGAGED MUNERS MEDIA KIT TOTAL Number of MUN Conferences 1,500 320 Average Number of Participants per Conference TOTAL Number of Students 300,000 + Students 30% Attend more than 3 conferences per year TOP European MUN City by Attendees 1. Rome 6,580 2. Istanbul 4,850 3. Athens 3,200 4. Stuttgart 2,000 5. London 1,900 6. Paris 1,800
  • 7. 0 5 10 15 20 25 30 35 January (9.7%) February (13.7%) March (15.0%) April (9.9%) May (5.3%) June (3.3%) July (3.6%) August (3.6%) September (4.8%) October (8.4%) November (15.5%) December (4.3%) 0 2 3 1 0 1 1 1 2 2 1 1 10 18 15 11 4 0 2 1 0 6 15 3 19 12 10 5 6 5 6 7 9 12 17 9 8 22 31 21 11 6 5 5 8 13 27 4 1 0 0 1 0 1 0 0 0 0 1 0 Africa (3.9%; n=15) America (22.2%; n=85) Asia (30.6%; n=117) Europe (42.1%; n=161) Oceania (1.0%; n=4) Number of International Conferences by Months and Geographic Regions (n=382) AUDIENCE MEDIA KIT
  • 8. AUDIENCE 32 5 8 7 3 6 2 8 10 9 8 8 14 16 19 20 31 33 31 33 35 0 5 10 15 20 25 30 35 Growth of NEW Conferences by Year on Year (n=300+) MEDIA KIT  The oldest int. conferences are LAMUN (65), MUNFW (64), Berkeley MUN (63), HMUN (62), AzMUN (54) and NAIMUN (52).  The average age of international conference is 10.6 years (n=299).  International conferences are most frequently 4 years old (modal value).  The youngest international conferences are 1 year old, and the oldest international conference is 65 years old.
  • 9. Example of Current Conference posted on Jan 12th,2015: • Shared with 10,000 members • 2,800 Application Received • 100 Members will be chosen
  • 11. First 100 members joined MUN:Planet on March 04, 2014 MUN:Planet was an invite only community for over a year On April 8th, 2014 MUN:Planet officially launched 3,110 Contributors 83,024 Potential participants sent to Global Conferences via MunPlanet MUNPLANET COMMUNITY 91% 900+ MUNs are on our Global Calendar Answered Questions 4,000 Conferences shared Total Reach > 2 M Source: Internal Analytics MEDIA KIT
  • 12. EDITORIAL "MUN:Planet is where MUNers learn, write, and discuss local and global events in between their live MUN events" MEDIA KIT One Young World Ambassador - Ioanna Fotopoulou 2015 Kutpoint Ltd, Privileged and Confidential
  • 13. EDITORIAL VITAL CONTENT FOR ACTIVE MUNERS TOP 10 TOPICS Model United Nations International Security Interesting Questions MUN Research Books United Nations International Relations Cities MUN Lifestyle 91% Percentage of Answered Questions Answered 3000 1500 1230 1350 2500 3500 0 500 1000 1500 2000 2500 3000 3500 4000 Events Questions Articles Topics Answers Comments Published Content MEDIA KIT
  • 14. “MUN:Planet is the #1 source of information for and about Model United Nations.” EDITORIAL IMPACT FOR MUNERS MEDIA KIT 2015 Kutpoint Ltd, Privileged and Confidential
  • 15. AUDIENCE MUNPLANET DELIVERS ENGAGED MUNERS TOTAL UNIQUE VISITORS 371,524 + 3:20 Minutes Average Time on Site per visit TOTAL PAGEVIEWS 1,815,839 + Page views 2.86 Pages viewed per visit MEDIA KIT TOTAL REACH > 2,000,000 0 10,000 20,000 30,000 40,000 50,000 60,000 UnitedStates Serbia Germany Indonesia UnitedKingdom Netherlands India Pakistan France Italy Greece Turkey Romania Philipines Brazil Mexico Canada Switzerland TOP Countries
  • 16. 55% Attended at least one Model UN Conference 25% MUN:Planet members attended more than 3 MUN Conferences 15% MUN:Planet members are new to MUNs “MUN:Planet is the must-visit destination for MUNers and young people worldwide looking for professional development conferences” 5% Are MUN organizers MEDIA KIT
  • 17. MOBILE AUDIENCE REACH ENGAGED MUNERS ACROSS PLATFORMS REACH ACTIVE MUNERS ON THE GO • 37.1% visits are via mobile/smartphone • 23% of all content was published via mobile devices • +473% increase since April MEDIA KIT 2015 Kutpoint Ltd, Privileged and Confidential