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Four Ways to Measure Social Media ROI

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The document discusses four ways to measure the return on investment (ROI) of social media efforts: 1) Awareness - Measuring how many consumers are reached through website and social media exposure. 2) Engagement - Quantifying engagement on social platforms through metrics like comments and shares. 3) Revenue - Tracking revenue that can be directly attributed to social media activities through link tagging and coupon codes. 4) Lifetime value - Comparing the lifetime spending of social media fans to a control group over a period of time.

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Four Ways to Measure the ROI of Your Social Media Efforts October 2, 2010
Connect with Pandemic Labs Matt Peters Founder & Creative Director mpeters@pandemiclabs.com www.pandemiclabs.com www.pandemiclabs.com/blog @PandemicLabs
What’re We Gonna Talk About? The Foundations of social media marketing success Four ways to measure ROI Awareness Engagement Revenue Lifetime value comparison Q&A
The Foundation
Foundation for Success ,[object Object]
Everything undertaken must serve at least one
Ideally, strategies serve all three pillars simultaneously,[object Object]
Awareness ,[object Object]
Website Exposure
Facebook Exposure
Twitter ExposureDEV = Digital Exposure Value
Engagement ,[object Object]

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