1. Most real estate companies promise you the world… Dallas Delivers!

3. A History of Success Dallas Real Estate, Inc., was founded and incorporated in 1972 by Dallas K. Larsen. Mr. Larsen spent the next 23 years building his company around the philosophy of “Integrity Before Profit,” representing many of Flagstaff’s finest subdivisions. Dallas Real Estate was purchased from Mr. Larsen by Howard McBride in 1995, with Howard now serving as the company’s Designated Broker. Howard has carried on and enhanced the fine Dallas tradition of unparalleled service and integrity in the real estate community, such that today Dallas Real Estate is one of Flagstaff’s premier real estate firms. Howard feels very strongly that it is the duty of a Real Estate Professional to honor personal integrity in business before company profit. We concentrate on offering the highest level of service to you, our customer, providing a highly personalized professional experience in you purchase or sale of a home or commercial property. Our associates’ collective experience is one of the highest for an office of our size in Flagstaff. We employ full-time Associate Brokers and Sales Associates, along with full-time office and support staff, all focused on serving you, our customer.

5. Some of the Many Benefits of Working with a Dallas Agent

6. Marketing Overview Today Realtors should use all major media for promotion; online listings, web-sites, home magazines, and newspapers all have a place. The Newspaper Association of America recently did a survey in which it found that homebuyers had used an average of 4 ½ sources to find a home. In addition, different media serve different purposes. Online promotions really function more like MLS books. They contain detailed factual information about properties so prospective buyers can do research, and it also allows them to sort by price range, number of bedrooms, and so on so they may narrow their options. Newspaper advertising, on the other hand, is about making a direct emotional appeal that will get a person to take an action – in this case, pick up the phone and call the Realtor about the property.

7. Internet Marketing The Internet is an important factor in real estate marketing and will likely become more important in the future. For Instance, according to the National Association of Realtors (NAR), eighty-four percent of home buyers used the Internet to search for homes. And one-third of recent buyers reported that their first step in the home-buying process was looking online for properties for sale. Here is a look at some of the many websites that will feature your property. FlagstaffRealEstate.com (Dallas Real Estate website) HomeGain.com NorthernArizonaMLS.com Zillow.com Realtor.com HouseLocator.com AZDailySun.com AzCentral.com Homescape.com LivingChoices.com YahooRealEstate.com TheRealEstateBook.com Frontdoor.com RealtyTrac.com LeadingRE.com Dallas Real Estate also has linking web-tiles from the Flagstaff Chamber of Commerce, Arizona Daily Sun and The Real Estate Book.

8. Print Marketing Classified ads are a way to attract and partially pre-qualify buyers. A study by the Newspaper Advertising Bureau found that fifty-seven percent of newspaper readers read the classifieds last year. While home magazine display ads offer the chance to show a visual of the house and are a great way to reach out-of-town buyers. Here is a look at some of the publications that will feature your property. The Little Real Estate Book The Arizona Daily Sun Real Estate Now Mountain Living Magazine Full-color Brochures Dallas Real Estate is also featured in numerous Flagstaff Relocation Guides, as well as The Leading Real Estate Companies of the World Relocation Directory and The Certified Residential Specialists (CRS) Directory.