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PAYTM Business model
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Paytm

  1. 1. Amazon Web Service Paytm Amit Mistri (18012011047) Panchal Rahul (18012011051)
  2. 2. What is Paytm ? Paytm is india’s leading financial service company that offers full stack payments & financial solution to consumers, offline merchants and online merchants.
  3. 3. What is AWS ? • Amazon Web Service (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data Centers.
  4. 4. AWS :
  5. 5. What is the issue in Paytm ? - Difficulty in adoption of change, unacceptness due to fail of security breach and fraud, competition from debit card and credit card, trade mark infringement case filed by PayPal, transactional issues, and performance issues these are the major challenges faced by the paytm.
  6. 6. What is the goal of the Analysis? - Paytm has now powered its merchant dashboard offerings with enhanced success analytics views that will let you analyse and benchmark the performance of your transaction across various time periods. - It will help you gauge your recent success rate performance of your transaction. - It will help you drill down to specific pay modes, issuing banks, channels or payment flows with lower success rates as compared to the benchmarks.
  7. 7. What is the context of the Problem? Paytm has been the target of froud for atleast two years. Since 2018, the company hase faced around 500 instances of fraud every month. According to a report things came to a head in april this year, when fraud losses topped Rs 1.8 crore. In a move that singnals paytm’s increasing frustration with a homegrown problem they can not control, they have sought Rs.100 crore in damage realted to reputational loss from five indian mobile network operators.
  8. 8. What key facts should be considered? - Paytm receive and processes over 1 crore order per month and puts through 50 lakh transaction on a daily basis - Paytm is a key player in the digital ecosystem with over 45 crore registered users and 6 crore bank accounts under paytm bank. During demonetization, paytm added a record 2 crore users to overcome the cash related constraints. - There are over 70 lakh merchants in india that use the Paytm QR code to accept payments directly into their bank account using the paytm platform. Its model is largely similar to to PayPal in the United States. - You may be surprised to learn this but Paytm has already launched co-branded credit cards with Citibank back in 2019 and is among the most popular credit cards from the Citibank stable today.
  9. 9. What alternatives are available for the decision-maker? - Does Paytm Business suit your need as a full suite payment gateway platform. - Research the Paytm Business payment gateway platform and toolset. How do Paytm Business tools and resource hold up against your business needs? - Decide your payment gateway budget and if Paytm Business offers the feature you need with your budget. - Register an Paytm Business account, ask for a callback from Paytm Business or seek an alternative payment that matches your needs.
  10. 10. What would you recommend and why ? - I would recommend this app to the one’s who have not started investing, if you are investing bia any other medium then keep doing it, no need to migrate. It is more useful for people who are yet to start saving n investment in mutual funds. - It is good if you have not started investing yet. It is only for mutual funds investments. - It is good because you have start SIP with as low Rs.100. - Is has more than 1 million user on their platform. - It is good because it is easy to invest. Simple app to do it.
  11. 11. Thank You

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