1. PAMELA ALISON SCHURE
175 Calvert Drive, Apt F-304 ♦ Cupertino, California 95014
408.284.9883(c) ♦ pamela.schure@gmail.com
POSITION: PRODUCT MARKETING MANAGER
Multi-disciplined, result-focused business manager providing 20+ years of global product marketing
management, marketing, sales, management, and business development success. Demonstrated abilities in
strategic and tactical product and business development, relationship building and operational management
across global business infrastructures. Expert strategist, planner and team leader who consistently achieves
dramatic gains in both revenue and market share. Compelling communicator with strong leadership,
negotiation, analytical, team-building, creative, problem-solving, and communications abilities. Diverse
industry exposure combined with rapid understanding of critical success factors delivers above average
results time and time again.
AREAS OF EXPERTISE
Product Management ♦ Product Marketing ♦ Sales ♦ Channel Marketing ♦ Brand Development
♦ International Business ♦ Marketing ♦ Relationship Development ♦ Project Management
♦ Business Tracking ♦ Promotions ♦ Forecasting ♦ Market Penetration ♦ Team Management
♦ Negotiations ♦ P&L ♦ Revenue Generation ♦ Client Relations ♦ Process Improvement
CAREER EXPERIENCE
Product Marketing
♦ Managed product groups with marketing budgets of up to $4M through corporate finance organizations
ensuring compliance with all necessary paperwork.
♦ Effectively reorganized marketing to manage marketing budget reduced by 30% due to exchange rate
differential.
♦ Managed second most profitable product line for Apple Europe through enhanced integration between
Europe and US-based product marketing, and engineering teams to optimize products for European
markets.
♦ Revisited every aspect of the Marketing organization to refocus geographically, increase staffing
flexibility and cost-effectiveness throughout Europe.
♦ Analyzed, documented and rolled out marketing and sales processes to increase organizational
effectiveness and accountability.
♦ From the ground up, built solid teams of high performing marketing professionals that made significant
contributions to business success.

2. ♦ Delivered growth of Apple-focused business from $4M to $40M in one quarter through close examination
of supply chains and negotiation.
♦ Leveraged training feedback to increase Product Management training scores for Fortune 100 Company.
♦ Manage Channel Partner Program communication system for Storage company
Product Management
♦ Planned, budgeted and executed launches for 40+ hardware and software products. In one three month
period, launched 11 products kicking off a new $45M business line.
♦ Successfully managed localization schedule of products through third-party vendors through clear
communications and close tracking of deliverables through to manufacturing.
♦ Revisited entire forecasting process to improve pricing and delivery accuracy and decrease product
transition issues
♦ Successfully defined an updated software product which tripled annual revenue through market research
and bundling activities
♦ Awarded 2 Patents: one hardware, one software
♦ Creatively managed projects and products through product life cycles, business planning cycles,
forecasting reviews and quarterly business reviews.
PAMELA ALISON SCHURE
Page 2 ♦ 408.284.9883 (c) ♦ pamela.schure@gmail.com
Management
♦ 15 + years of US and international business experience in product management, marketing and sales
roles.
♦ Repeatedly demonstrated ability to work successfully with diverse groups and people to build
businesses, business lines and achieve goals on time and within budget.
♦ Negotiated purchase of 4 businesses at favorable valuations.
♦ Responsible for Sales and Marketing departments as business tripled in 5 years.
♦ Successfully led teams of between 3 and 15 people often managed at a distance.
EMPLOYMENT HISTORY
280 Group [Campbell, California] 2012-Present
Sr. Consultant and Trainer for Product Managers and Product Marketing Managers
Belvoir West Cumbria [West Cumbria, United Kingdom] 2006-2012

3. Sales and Marketing Manager
Dunbar Estates [Richmond, South Africa] 2003-2005
Citrus Farm and Sawmill Owner
Adaptec Inc [Milpitas, CA; Camberley, Surrey, United Kingdom] 1998-2003
Sr. Marketing Manager, Europe (2001-2003)
Group Product Marketing Manager (1998-2001)
Sun Microsystems [Menlo Park, California] 1998
Business Planning Consultant
Apple Computer, Inc. [Cupertino, California; Paris, France; London, United Kingdom ] 1988-1997
Product Business Manager (1993-1998)
Peripheral & Multimedia Product Marketing Manager (1988-1993)
Dalmo Victor [Belmont, California] 1985 - 1986
Mechanical Engineer
EDUCATION
Columbia School of Business, New York, NY, MBA in Marketing
University of California, San Diego, San Diego, CA, Bachelors of Science, Applied
Mechanics
LANGUAGES
Fluent French, conversational Italian, as well as limited Spanish, German, & Dutch skills