Is Your Brand a Noun or a Verb? How to Build a Memorable Brand Experience

•

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Marketing your business yourself? Here's how to create a brand that communicates a complete vision of what your business represents. It's all about your brand experience. It goes way beyond your logo, and it's much more than your tagline. It's about making your brand go from being a noun to a verb.

Weiterbildung und Persönlichkeitsentwicklung Business Technologie

QUESTION:
Whatdothese
bigbrandshave
incommon?
BigBrandSystem.com

ANSWER:
They’resorecognizable,
theycanusetheirlogo
symbolonly,andyouknow
exactlywhatcompanyitis.
BigBrandSystem.com

Thesecompaniesaremore
thanjusttheirlogos.
They’ve spent millions
on ads that promise
anexperience…
BigBrandSystem.com

Nikepromises
health, vitality, and
an active lifestyle
BigBrandSystem.com

McDonaldspromises
quick, consistent food at
a reasonable price
BigBrandSystem.com

Applepromises
sleek, user-friendly
technology that
empowers your life
BigBrandSystem.com

STEP 1:
KnowYour
Audience
BigBrandSystem.com

BigBrandSystem.com
Discover your ideal customer:
understand who they are, and
what motivates them.

BigBrandSystem.com
Choose language and messages
that resonate with them.
Now, the fun part ...

STEP 2:
PinpointYour
BrandPersonality
BigBrandSystem.com
2

STEP 3:
WriteYourStory
BigBrandSystem.com
3

BigBrandSystem.com
For every piece of marketing
you create, think about the
story you’d like to tell.

BigBrandSystem.com
Here’s the most important
question:
How will your product or service
empower, delight, entertain, or
solve a problem?

STEP 4:
Communicate
YourBrandwith
Multimedia
BigBrandSystem.com
4

BigBrandSystem.com
Bootstrapping your marketing?
No worries. ere are lots of tools
available that will deliver your
marketing message as a
multimedia experience.
And they won’t break the bank.

BigBrandSystem.com
Share your story:
With a deck on SlideShare
Via a YouTube video
rough Pinterest pins
With audio on your website
On Vine and Instagram
And don’t forget to ...

STEP 5:
BackUpYour
BrandStory
withActions
BigBrandSystem.com
5

BigBrandSystem.com
You should oﬀer top-quality
services and products at a fair
price. Your customer service
needs to be every bit as good
as your marketing.

Whenyoucommunicate
yourbrandthroughactions,
you’llcommunicatea
completevisionofwhat
yourbusinessrepresents.
BigBrandSystem.com

Yourbrandwillgofrom
beinganountoaverb.
Still hungry?
BigBrandSystem.com

There’smore…
BigBrandSystem.com
Click to
get the
FREE
Marketing
Toolkit

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Is Your Brand a Noun or a Verb? How to Build a Memorable Brand Experience

1. IsYourBrand aNounoraVerb?

2. QUESTION: Whatdothese bigbrandshave incommon? BigBrandSystem.com

3. ANSWER: They’resorecognizable, theycanusetheirlogo symbolonly,andyouknow exactlywhatcompanyitis. BigBrandSystem.com

4. Mustbenice,huh? BigBrandSystem.com

5. Thesecompaniesaremore thanjusttheirlogos. They’ve spent millions on ads that promise anexperience… BigBrandSystem.com

6. Nikepromises health, vitality, and an active lifestyle BigBrandSystem.com

7. McDonaldspromises quick, consistent food at a reasonable price BigBrandSystem.com

8. Applepromises sleek, user-friendly technology that empowers your life BigBrandSystem.com

9. Howaboutyou? BigBrandSystem.com Do you have piles of money sitting around that you can spend on helping people associate your brand with a feeling?

10. Yeah,meneither ;-) BigBrandSystem.com

11. BigBrandSystem.com Here’s how to build a memorable brand experience in just five steps. (No multi-million dollar budget necessary.) Ready?

12. STEP 1: KnowYour Audience BigBrandSystem.com

13. BigBrandSystem.com Discover your ideal customer: understand who they are, and what motivates them.

14. BigBrandSystem.com Choose language and messages that resonate with them. Now, the fun part ...

15. STEP 2: PinpointYour BrandPersonality BigBrandSystem.com 2

16. BigBrandSystem.com Every brand has a personality. Don’t know yours? Use the Brand Personality Quiz to pinpoint it. It’s free, and takes less than 10 minutes to complete.

17. BigBrandSystem.com With your target market and brand personality in hand, you can start thinking about your message.

18. STEP 3: WriteYourStory BigBrandSystem.com 3

19. BigBrandSystem.com For every piece of marketing you create, think about the story you’d like to tell.

20. BigBrandSystem.com Here’s the most important question: How will your product or service empower, delight, entertain, or solve a problem?

21. STEP 4: Communicate YourBrandwith Multimedia BigBrandSystem.com 4

22. BigBrandSystem.com Bootstrapping your marketing? No worries. ere are lots of tools available that will deliver your marketing message as a multimedia experience. And they won’t break the bank.

23. BigBrandSystem.com Share your story: With a deck on SlideShare Via a YouTube video rough Pinterest pins With audio on your website On Vine and Instagram And don’t forget to ...

24. STEP 5: BackUpYour BrandStory withActions BigBrandSystem.com 5

25. BigBrandSystem.com Using multimedia to tell your brand story is great, but it won’t have a lasting eﬀect unless it’s backed up by actions. at means …

26. BigBrandSystem.com You should oﬀer top-quality services and products at a fair price. Your customer service needs to be every bit as good as your marketing.

27. Whenyoucommunicate yourbrandthroughactions, you’llcommunicatea completevisionofwhat yourbusinessrepresents. BigBrandSystem.com

28. Yourbrandwillgofrom beinganountoaverb. Still hungry? BigBrandSystem.com

29. There’smore… BigBrandSystem.com Click to get the FREE Marketing Toolkit

30. Let’sstayintouch… Pamela Wilson of Big Brand System On Twitter On Facebook On LinkedIn On Google+